Google's John Mueller Explains How to Target a Specific Country

by Administrator
1 replies
Search Engine Journal reveals that Google's very own John Mueller just shared two ways you can geotarget a specific country for ranking purposes.

Google's John Mueller was asked about geotargeting, which means targeting a website (or section of a website) to a specific country. Geotargeting allows a marketer to segment their audience by country.

Country Code Top Level Domain (cc-TLD)

A country code top-level domain, commonly known as ccTLD is a domain name that is specific to a country. It's different from the more common generic top-level domains (gTLDs), domains that consist of, .com, .net and .org, plus others, that can be used in any country. A ccTLD is a domain that is specific to a country and tells users in that country that the website is specific to a country.

The person asking the question wanted to rank a site in a specific country. He used Germany as an example country in his question:

"...regarding web hosting and domain registration. Suppose I want to launch a site in Germany... is it required that I get a dot DE domain registered in Germany and website hosted in Germany for SEO?"
Google's John Mueller said that there are two ways to geotarget a specific country.

"No, it's not required. In general, if you want to use geotargeting there, there are two ways to do that. One is to use the country level top-level domain, which would dot DE for Germany in that case. The other is to use a generic top-level domain and to use a geotargeting setting in search console. So that could be, for example, a dot Com website or dot Net or dot Info or dot EU or whatever. Any of those would also work, and then you just set geotargeting for Germany."
John Mueller next discussed hosting requirements, noting that hosting in the targeted country was a requirement in the past, but that's no longer required.

"The hosting location is also not required. That's something that way in the early days before we had the setting in Search Console, we used the hosting location as a way to guess which country the website might be targeting. But nowadays... I don't think that's used at all. And with a content delivery network if you have kind of a fancy international website, then the hosting location doesn't matter anyway because you always have some local presence automatically.
Incidentally, Google Search Console has an easy way to help publishers target countries:

"International Targeting Report: Use the International Targeting report to monitor your hreflang errors, or to choose a country that should be prioritized for your search results. This report has the following sections:
  • The Language section: Monitor the usage and errors of hreflang tags on your site.
  • The Country section: Set a site-wide country target for your entire site, if desired."
#country #explains #google’s #john #mueller #specific #target
Avatar of Unregistered
  • Profile picture of the author raheelkhankk98
    As I'm targeted Australia, I have a generic Domain like .Com or .net, But in Search Console If I select the Targeted country Australia, then My site priority goes for Australia,
    On the hand if a Site having ccTLD Domain for Australia, and both Non-CCTLD and CCTLD domain have same Niche and Backlinks On-Page also same then which Site rank in Australia firstly...? techleader
    {{ DiscussionBoard.errors[11668595].message }}

Trending Topics