How You Can Get a Google Analytics Certification (Plus, Is It Really Worth It?)

A new article on Search Engine Journal explains how you can get your Google Analytics certification by passing the Google Analytics Individual Qualification to stand out amongst the crowd.



Google Analytics certification gives you an invaluable tool to improve your marketing, better serve your target audience, and increase your customer base. Here's how to get certified.

The Certification Process

Step 1: Sign up for Google Partners. The first step you need to take is to sign up for Google Partners because you have to be a Partner in order to take the GAIQ. Google Partners comes with a badge that shows you're certified in different areas of Google (providing you pass the content exams). This is great to put on your resume or LinkedIn profile, and to have associated with your business.

Step 2: Take the GAIQ Exam. Technically the next step after signing up for Partners is to take the exam, but unless you're already an expert in Google Analytics, we recommend doing some studying in between steps 1 and 2. At least take the time to learn about the exam - how it's broken up, time limits, question formats, etc. Google offers IQ courses in order to teach people about their programs and to help prepare them for these certification exams.

Chances are you'll pick up a lot of useful analytic knowledge in preparation for the test, much more than you would if you just use the program in passing here and there. You'll learn in-depth information about specific Google Analytics features that you can then pass on to your employers and colleagues. You'll be considered a qualified web analyst, which should open job opportunities or ensure job security as this is an in-demand position right now.