The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups, but they need to make an effort. In fact, a study by Ahrefs showed that just over 90% of all content gets zero traffic from Google. You're about to find out how to be memorable on a small budget.
- Objective: Before starting your campaign, you need to set your goals. This helps to align the team, communicate the purpose, and measure progress and success. Your goals will be broken down into your objective and measurable targets. Your objective is your reason why or vision. The objective paints the bigger picture.
- Target: Your targets are measurable and quantify the objective. You might also have heard the term key results or KPIs before. A target should be so precise there is no doubt whether you have achieved it or not.
- Messaging: Your messaging conveys the value and benefit of your target audience. If you are planning an SEO or Social Media campaign, the target audience is your potential prospects, leads, and customers. Talk about the challenges they are facing and offer them unique, helpful solutions. Keep in mind that content marketing is educational, not strictly about the products your company sells.
- Promotion: You don't have to have a huge budget to have an effective (and great) content marketing strategy. Reusing, repurposing, and repromoting content, especially the content that resonated with your audience, should be a practice every content marketer leans into.
It's a long read, but it's worth some time