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I Bet You'd Never Have Thought Of This Niche In A Million Years

by Martin Luxton
7 replies
Someone, somewhere is always looking for a solution to a problem.

BBC NEWS | Europe | Hi-tech holy water calms flu fear

Look at every problem or fear you or your community has and you could find a new business.

Martin
#bet #million #niche #thought #years
  • Profile picture of the author AlonzoTJones
    I was just watching Seth Godin on youtube earlier speaking about the exact same thing. Well, he didn't necessarily speak of "fear" per se, however, his point was that successful businesses or marketers are all about being remarkable and solving problems.

    I like where you went in the latter part suggesting that "communities" (While I understand you may not have meant it this way, I am reading this as neighborhoods or populations. i.e. local nurses at the area hospitals, local soccer moms, knitting groups, or rec league softball) have problems that need solving. Great opportunity for to provide an outlet for some social networking and word of mouth marketing for the right niche.

    Thanks for the synchronicity.
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    • Profile picture of the author Martin Luxton
      Originally Posted by AlonzoTJones View Post

      I like where you went in the latter part suggesting that "communities" (While I understand you may not have meant it this way, I am reading this as neighborhoods or populations. i.e. local nurses at the area hospitals, local soccer moms, knitting groups, or rec league softball) have problems that need solving. Great opportunity for to provide an outlet for some social networking and word of mouth marketing for the right niche.
      That is exactly what I meant. Let's take soccer mums as a simple example.

      Christmas is coming up so they need help choosing the right soccer-related present. Who is 'hot' now Beckham, Ronaldo, Kaka?

      You could promote/do an article about their boots. If the kid's hero is Beckham, found out what boots he wears and the soccer mum can buy those.
      The only danger is, the kid might never take them off (my kid brother used to wear his Beckham kit 24/7 ).

      Martin
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  • Profile picture of the author ForeignProfessor
    I was excited to read "Catholic churches in Italy are installing automatic holy water dispensers to help reduce the risk of spreading swine flu."

    I immediately assumed it was because the holy water was performing miracles and curing people of swine flu, which would be very good PR for the church, and quite a miraculous world event.

    However I then read on and found out that it is just a boring sanitation measure replacing fonts which get contaminated by dozens of different people using them. Bah.
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  • Profile picture of the author kevinfar
    Just 1 simple idea is all that is sometimes needed..
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  • Profile picture of the author rapsolo
    You hit the nail right on the head. That is it.

    Rapheal Adewale.
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  • Profile picture of the author Dave777
    There are Many other ways to "twist" this niche and Cash in Big time with some innovative thinking, product creation & marketing...
    Fears of flu a cash cow for makers of sanitizers - The Globe and Mail

    Quick examples...
    Clean Media: SaniPost hand sanitizer kiosk - advertising
    Outdoor advertising firm taps into Swine Flu concerns with free hand-sanitizer units - Marketing news - Marketing magazine
    How to Advertise Your Business Using Hand Sanitizers | eHow.com

    Dave
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