All Google, Facebook, and Instagram merchants will soon be able to accept payment via Shopify, even if they don't have a Shopify store. Shop Pay, a one-click checkout solution for online retailers, is going to become the first Shopify product that can be used by non-Shopify merchants. This expansion is part of a larger goal for Shop Pay to establish itself as the preferred checkout for all merchants on the web:
|"Each day, more than 1.8 billion people log on to Facebook and a billion shopping sessions take place across Google. By bringing Shop Pay to all merchants regardless of the commerce platform they use, we're making an industry-leading checkout more accessible to independent brands at a time when finding and converting customers has never been more important."|
- Faster payments: Checking out with Shop Pay is 70% faster than a typical checkout, with a 1.72x higher conversion rate.
- Order tracking: Global order tracking enables consumers to track all of their important purchases, receive updates, and manage orders with Shopify's shopping assistant.
- In addition, Shopify notes that Shop Pay is one of the first carbon-neutral ways to pay, as 1005 of the delivery emissions are offset for every order.
Carl Rivera is VP of Product at Shopify:
|"According to studies, cart abandonment averages 70%, with nearly 20% occurring because of a complicated checkout process. Shop Pay makes that process fast and simple, and the expansion to all merchants selling on Facebook and Google is a mission-critical step in bringing a best-in-class checkout to every consumer, every merchant, every platform, and every device."|