Email/Social Media Marketing

21 replies
I'm currently working with a non-profit that helps entrepreneurs with resources and financial help. Engagement on our Facebook page is very low and the email campaign we are currently working on isn't very consistent (not bringing the traffic to using the resources provided in our website). Any advice on how to improve our email marketing campaign? What are certain content/times of day that will help drive traffic? What are some Facebook post/content advice?
#email or social #marketing #media
  • Social media marketing is a powerful and perfect way to grow your business awareness in a short time. Facebook marketing is a perfect way to increase your email marketing campaign and content awareness. you can get huge traffic with the help of social media sites.
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    • Profile picture of the author hometutor
      Originally Posted by buysoundcloudlikes125 View Post

      Social media marketing is a powerful and perfect way to grow your business awareness in a short time. Facebook marketing is a perfect way to increase your email marketing campaign and content awareness. you can get huge traffic with the help of social media sites.
      How did that just help? He just stated he's already using social media.
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  • Profile picture of the author ggraphicxer
    What is the difference between Social media marketing and Facebook marketing!
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    • Profile picture of the author Bella zanny
      Facebook is basically a social media platform. Social media marketing could involve any or all of the social media platforms like Facebook, Instagram, twitter and so on. Facebook marketing is a branch under social media marketing
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      • Profile picture of the author ggraphicxer
        Thank you so much for the brief information share here. Do you share also more about Twitter without paid campaign?
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        • Profile picture of the author Bella zanny
          What exactly do you want to know? What are you trying to say?
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  • Profile picture of the author Bella zanny
    Facebook ads will work better
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  • Profile picture of the author social guy30
    If you're looking out for email marketing software to drive traffic for your nonprofit organization, I suggest you to check out Mimepost. It is a Secure SMTP & Email API Service that delivers your emails without storing any personal information on the cloud. They have recently launched a free lifetime sponsorship to Open source and nonprofits for sending emails. It is a great tool to improve your email marketing campaign. especially if your working for a nonprofit
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  • Profile picture of the author savidge4
    The core foundation of my business is dealing with small localized business'. "Social Media" ( facebook ) and e-mail are all fine and dandy but in regards to small business they are probably - well actualy they are NOT the best platform options. You REALLY want to be on LinkedIn, Twitter and TikTok and in that order.

    You have a couple of hurdles you need to get over... In the broadest of sense, the hurdle can be called TRUST. WHY?!?! should any small business trust YOU? This hurdle needs to be conquered by providing topic specific information. You need to adjust your writing style from one of what YOU can do for them, and more what they can do for themselves with your help. make sense? Less "WE' can do this and this, and more YOU ( the business owner ) can do this and this and we have the resources to show you how. Much like home Depot and "You can do it, We can help" right?

    So you want to start pumping content on topics that you have resources for.. better time management, better, inventory control, getting a loan, business plans. Because you have the ability to hook these business owners up with "experts' use the experts to write the material... John Doe with X says try these 5steps to better improve time management.

    I would suggest watching Gary Vaynerchuk's video on the "$1.80 Instagram Strategy", and use the same ideas with the 3 platforms i have mentioned.. as well as facebook etc. as he says in the video you want to become the "Mayor" of your city.

    And remember this.. the very issues you are having reaching these business' to HELP... they are having the same issues reaching thier clients

    Hope that Helps!
    Signature
    Success is an ACT not an idea
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  • Profile picture of the author N1coleW
    I didn't really get your point regarding email campaigns, what is the issue?
    But you definitely should identify the right time to send your emails by testing.
    Regarding social media channels, the first rule - you need to post a lot of quality content, give useful information. Connect with some related groups, promote your content in other social media platforms
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  • Profile picture of the author LeandroWMaster
    Maybe you should invest in a good email marketing course. I would recommend asking in this forum for more advice about this.
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  • Profile picture of the author sanjanasingh
    Posting content at the right time on social media platforms will help you to gain more followers. Every social media channel like Facebook, Twitter, LinkedIn, Pinterest, etc. has their own publishing time and day. So write an attractive and informative content and post it along with the image.
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  • Originally Posted by Laurie Kim He View Post

    What are certain content/times of day that will help drive traffic? What are some Facebook post/content advice?
    Check your Facebook insights. In there, you'll find the times when your target audience is online and most likely to engage with your content.

    Regarding content/post advice, the easiest way would be to check out your competition's page and see what kind of content works with their audience. Adapt what they're doing and check if it works with your audience.

    You may also want to check out other groups you want to emulate and copy what they're doing as well.
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  • Profile picture of the author Old Molases
    I think you should opt for a marketing agency that can help you scale. Organic postings won't get you what you are looking seeking consultations from the experts can help you scale quickly.
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  • Profile picture of the author Alberto Marsh
    Facebook is primarily a social networking site. Any or all of the social media platforms, such as Facebook, Instagram, Twitter, and others, could be used in social media marketing. Facebook advertising is a subset of social media advertising.
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  • Profile picture of the author chetans04
    Email and social media marketing is useful for getting high traffic and leads. It is easy way for growing your business.
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  • Profile picture of the author Bextar Team
    you can hire professionals to do it for you
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  • Profile picture of the author davehayes
    There are some good answers in this thread, but I would say focus on building your list first using a good autoresponder, for a good 12 months, so that it builds up, then go from there
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  • Profile picture of the author luciesmazanska
    Originally Posted by Laurie Kim He View Post

    I'm currently working with a non-profit that helps entrepreneurs with resources and financial help. Engagement on our Facebook page is very low and the email campaign we are currently working on isn't very consistent (not bringing the traffic to using the resources provided in our website). Any advice on how to improve our email marketing campaign? What are certain content/times of day that will help drive traffic? What are some Facebook post/content advice?
    There can be many reasons, did you segmented the audience? If yes where did they come from?
    Are you using eye catching CTAs?
    Whats the size of your email list?
    Are you just selling or also providing some value to your email prospects?

    There are many questions which need to be answered.

    Regards
    Lucie
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    ★★★★★
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  • Profile picture of the author olivia ball
    Facebook marketing is one of the best platform for getting high volume of reach and engagement as well as providing good traffic for your website. One of the post or we can say content wise you should follow new trends related to services or you can go for Gifs and small videos which are related to your services. You can also share your post to different groups as well.
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