Best way to research for a "winning" product?

14 replies
What are the steps one should follow to select a winning/converting product (any niche)?



I generally follow this:

1. See the gravity/EPC first.

2. Then I check for its search volume on Google Ads Keyword planner.

3, Check reviews on Google/ YouTube if it's there.
#product #research #winning
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  • What are you looking for? Are you looking for products that are super popular and have a large audience already or are you looking for things you can easily compete in Google with?
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    • Profile picture of the author Shubham Prasad
      Originally Posted by Angela V. Edwards View Post

      What are you looking for? Are you looking for products that are super popular and have a large audience already or are you looking for things you can easily compete in Google with?
      Thanks for the reply.


      Actually I am talking in context of Affiliate Marketing. I wanted to know of ways to research for a product to promote through ads (like Google Ads).


      Like is the product really helpful for people?
      Overall feedback of the product so that I can have the confidence that the product is genuinely good one and will give my good conversions (leaving aside the campaign part)


      Hope you got my exact question now?


      Thank You
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  • Profile picture of the author talfighel
    If the product has upsells, then its a good product to promote.
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    • Profile picture of the author Shubham Prasad
      Originally Posted by talfighel View Post

      If the product has upsells, then its a good product to promote.
      Thank you so much for the reply.


      Ah is it like that? Didn't knew.


      I am seeing my products with upsells. Can you give a brief explanation for the same?


      Will be really grateful.
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      • Profile picture of the author talfighel
        Originally Posted by Shubham Prasad View Post

        Thank you so much for the reply.


        Ah is it like that? Didn't knew.


        I am seeing my products with upsells. Can you give a brief explanation for the same?


        Will be really grateful.
        You sell a product for $97.

        So you got a sale.

        Now because you got the customer, they would be willing to buy more from you if you got more stuff to sell on the backend.

        Now you can offer them more products that can bank you anywhere between $500-$thousands of dollars depending on the product.

        Do more research on that.

        Never sell a product that earns you, for example, $97 and then you always rely on generating the NEXT sale to keep your business going.
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  • Profile picture of the author Monetize
    Everything is not about keywords and PPC.

    Different types of products' popularity and sell-through rates
    are researched differently.

    If you want to know what type of detergent people are buying
    you would probably check Amazon's best sellers lists.

    If you want to know which WordPress themes are hot right
    now you'd research those statistics.

    And on and on.

    You need to be flexible and use what's available for the
    various products.
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    • Profile picture of the author Shubham Prasad
      Originally Posted by Monetize View Post

      Everything is not about keywords and PPC.

      Different types of products' popularity and sell-through rates
      are researched differently.

      If you want to know what type of detergent people are buying
      you would probably check Amazon's best sellers lists.

      If you want to know which WordPress themes are hot right
      now you'd research those statistics.

      And on and on.

      You need to be flexible and use what's available for the
      various products.
      Thanks a lot for the reply.


      How to proceed if the niche is Health and Fitness?
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  • Profile picture of the author TimPh
    Only way to find a winning product is testing it with traffic.
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  • Profile picture of the author preets
    There is no fixed formula to find a winning product. Instead of this you focus on your interest and then find a best suitable product.
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  • Profile picture of the author toysoldier80
    Testing the product is always good before promoting it that way you can write a personalized review that is honest. Many products come with a trial period that allows you to test them out as well. Well trusted people who have put out great products in the past is another good way to recognize a winning product.
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  • My strategy has been picking niches and products with low competition so I can maximize sales through both organic and paid methods. 1000 visits a month on low competition products are real winners.
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  • Profile picture of the author DABK
    Make sure the sale page does not have leaks (no optin forms). If it does, you'll be sending people to that page and never get credit for any of the sales.
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  • Go for SaaS - software products they not only pay high commission but also recurrent.

    Also you can promote similar products to the same audience and in this way earn commissions from different vendors.

    For example, webhosting, domains, website themes, SEO tools and website monitoring tools too.

    Good Luck
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  • Profile picture of the author George Flm
    I use keyword research tools to pin down exactly what I can offer to make someone's life better.

    It's a no brainer.
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    George Troy Marketing on Youtube

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