Do you think language has an affect on Marketing Strategies

Well, yes. The manner, tone and style of your communication has everything to do with marketing.

Amazing how many sellers on Amazon haven't figured this out. I was looking for a particular dog skin supplement and found an ad that read 'two week happy skin for personal dog'. ooooookay.



The errors are often small but add up to an ad that is clearly based outside the US and featured on Amazon USA. If the text is obviously challenged in English - I don't trust the quality of the product.



My response must be unusual as those ads seem to be increasing in number on Amazon, etc.

Not just language... the message as a whole!

What you say is very important. How you say it is also important.
The "CONTEXT" in which it (whatever it is) is said is even more important.

I see this problem in ads all the time. A cold prospect has to be "spoken" to in a different way than a warm prospect or a hot customer.

Think of it this way... If you walk in to a bar and see a beautiful women (or a handsome gentlemen) that you've never seen before and ask them to marry you straight out, what do you think they would say?

They might laugh, they might look at you like you're crazy, heck, they might even have you arrested!

How many ads have you seen do essentially the exact same thing?

I'll show you how to land "High Ticket Clients" for $7
$20,000 per month from one ad template $27
and on and on (these are just ads I've seen today)

Your use of language should depend on who you're talking to.

Skip

Language contains so many nooances it has an almost infinitely audible pulse.

The poetic allure of essential vowel & consonant formations goes back to before people invented iron.

Later, we got real stoopid an' invented grammar to rein evrythin' in.

But I would wanna figure most products or services inhabit a promotional space resonant with a partickuler voice or mood.

That is why the language of most feminine hygiene products differs from what you'd see in an ad for rhino anaesthetics.

So we must ask always ...

for whom are these words intended?

When they read 'em, what images form, an' how do they feel?

See, cos I figure Ms Rhino Sleep Gal (she works out in the bush, protectin' natchrl rhinos from horn assault, so sumtimes she gotta fire sleep darts at em' cos she needs samples, or mebbe gotta source *spoim*, an' rhinos ain't too easy to deal with less'n they hussleep) prolly looks real close at the chemikyool details in her anaesthetic.

"Hmmm. There's only 0.07% Chemical X (she knows; I don't), which means me and the team only have maybe 25 minutes to do our job. Let's get a stronger dose, say 0.09% here. This way, we can truly nail it, and do our best for rhinokind."

No '100% SNOOZE' tagline means shit here.

She sees that, she RUNS!

Later, she goes shoppin'.

On her list, 'longside tomatoes, froot, pasta, an' parrot food (don't ask me why Ms Rhino Sleep Gal got a parrot), she stops by the feminine hygiene areah.

It is her first night back home aftah 3 months of rhinoid anaesthetisin'.

'Longside her team, she indooced rhino-friendly slumber in no less than 17 horned beasts.

So that tagline on the pack trooly speaks to her.

Freedom and Comfort to Live Your Life Your Way.

The frick does that mean?

I guess at that pertickular moment in time it kinda means a lot.

So she throws the pack in her cart next to the tomatoes an' the froot, an' she heads to the checkout to pay.

She got rhino on her mind, an' she got bein' a gal on her mind, an' she seeks always language that resonates with her life.

So these sounds we make ... rendered & bendered till they trooly apprehendered ... are echoes after the event and wishes before.

In the moment of purchase decision, evrythin' coalesces as one.

As a writah, this means I kinda lame at a whole buncha offers.

Would you trust me to recommend a funeral providah for your loved ones?

(You say NO here, less'n you real easily dooped btw.)

I guess language offahs an interface of agreed purpose -- a myootyool meet point to compare what may be known, which comes bundled with sum kinda polysubjective accuracy the more we pool our diversity of unstoopid.

Nooz outlets coverin' "the trooth" vary wildly in their use of language.

This alone shows that when nuthin' is on offah bar the obvious, a smatterin' of hyperbole eithah way can make the diffrence between a seance an' a riot.

So anywan' figurin' 'should I sell luxury cheese or vaping accessories' has a mood or vibe to tap before they get smart on much anythin' else.

Evocation ... yeah, that is the part language plays here.

That is why mosta the copywritin' greats don't place too much store on DESCRIPTION.

What words will evoke sumthin' of life or death resonance in your prospects' minds?

You gotta be real smart with 'em here.

Wrong touch, an ' they gonna feel provoked.

So what do they wanna see an' feel most of all?

Less'n your language starts there, why should they care what you got to say?

No - but I bet any dating service you recommend would be a unique experience....



....exactly

The effect (and often affect) of language on marketing strategies. One more opinion.

Marketing, and marketers seek a given RESPONSE. Most often, they want someone, somewhere to BUY what they are offering.

A buying response has different paths the language used can take, unlike general discussion, debate, rhetoric or persuasion. Selling is a subset of persuasion.

And that depends on the TARGET, and knowing what language to use, either to gain attention, rapport, resonation or to address a specific problem, like dog skin (dryness?).

The language used, as has been mentioned depends on the prospects state of mind at the time they meet the INTERSECTION of the marketing material.

When looking for a solution, as in Kay's example, the ideal language addresses that right up front, no need to waste time on getting attention, it must get to the WHY this PRODUCT and WHY right now much quicker.

Browsing, or just looking has a different language to it, to try to help the person narrow down what they are looking for, and if it is a price related idea.

TARGETED marketing, uses the buzz language of the group, and some of that could be dog whistle, or hidden meaning language.

The efficacy of any given sales/marketing effort is most determined by which language choice one uses.

A smart and savvy marketer, picks TARGETS first, then gets in step with them, via language, and which triggers to use.

Alas, MOST marketers, who are neither smart or savvy, try descriptive, adjectives and some horrid language to get a buyer, and it is a big reason why so many fail.

My opinion, also, is most copywriters are inept at language usage too, having been trained by very narrow marketers to begin with.

But, I could be full of ...

genius.

Or not.

GordonJ

I think that the way you address your customers/clients
has a major impact on your sales.

I am extremely put off when people address me as "Hey"
and that is only the beginning of the things that bother me.

Sales people, customer service and all the rest of them
are so unprofessional these days.

And another thing, people don't pay attention.

Whenever I place a telephone call, the very first thing
I do is introduce myself, "Hello, this is Mrs. Monetize,
in Some City, Texas" and about half-way through the
call they ask my name.

Pay attention. Take notes. And be professional.

And don't call me "Hey"!!!

Words matter.

For example, most licensed healthcare professionals (doctors, social workers, etc.) don't call their customers "customers."

Many/most medical/dental doctors call their customers "patients" but most don't use "clients." Yet I think most mental health professionals refer to their customers as "clients" even though some use "patients."

This gets tricky when marketers contact doctors about getting more customers. Many healthcare professionals would be turned off by this.

Mark

That is so true. Every market have it's own language, even from your example "Hello Dear" - it will sound really normal for India market.

Absolutely agree. Language plays important role in communication, especially in business, via some activities like sending emails as you said. If a person cannot flexibly use language to interact and communicate with partners, he lose.