NFL to Broadcast Exclusive Content on Twitter Spaces as Part of New Rights Arrangement

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A new article on Social Media Today reports that Twitter has just established an expanded rights deal with the NFL, which includes a specific provision for Spaces content, the first deal of its type relating to Spaces broadcasts, and asks, will this help boost interest in Twitter's live audio Spaces offering?

This was originally reported in Variety:

"Under the multiyear deal extension, the NFL is making a full-season commitment to produce exclusive content on Twitter Spaces, the social network's new live-audio feature. The NFL is the first sports league to partner with Twitter to offer sponsored Twitter Spaces, with plans for more than 20 Spaces for the upcoming 2021 season."
Twitter has had content arrangements in place with the NFL since 2013, but as Variety notes, this is the first time that Spaces has been included in the particulars. The NFL will produce regular audio broadcasts throughout the season, including special event streams around the Super Bowl and the NFL Draft. Current and past players, the NFL says, will contribute to its live audio content.

It's worth noting that the NFL also has a similar content deal in place with Clubhouse. So in some ways, it's hedging its bets as to which format will produce the best audience results - but still, the fact that Twitter is looking to make Spaces a focus in this respect underlines the potential it sees in audio social, which has taken off in 2021, initially lead by Clubhouse's surge.
#arrangement #broadcast #content #exclusive #nfl #part #rights #spaces #twitter
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