This was originally reported in Variety:
|"Under the multiyear deal extension, the NFL is making a full-season commitment to produce exclusive content on Twitter Spaces, the social network's new live-audio feature. The NFL is the first sports league to partner with Twitter to offer sponsored Twitter Spaces, with plans for more than 20 Spaces for the upcoming 2021 season."|
It's worth noting that the NFL also has a similar content deal in place with Clubhouse. So in some ways, it's hedging its bets as to which format will produce the best audience results - but still, the fact that Twitter is looking to make Spaces a focus in this respect underlines the potential it sees in audio social, which has taken off in 2021, initially lead by Clubhouse's surge.