The Australian expansion is the latest in the company's evolving growth strategy, which has also seen it open offices in Canada and the UK over the past nine months. Here's what the platform had to say:
"Home to our fourth largest user base and growing at 40% year over year, today Reddit officially says "G'Day" to our mates in the Southern Hemisphere as we open the doors of our Australian business based in Sydney. |
To help fulfill our mission to bring community and belonging to everyone in the world, Australia is core to our international growth strategy. This launch follows Reddit's successful market entries in Canada in March 2021 and the United Kingdom in September 2020.
The Australian business is managed by Reddit's Head of International, Tariq Mahmoud, and is already partnering with local entities, working with Australian-based moderators and communities, and establishing local brand partnerships. Our Australian Sales team sits within our global Sales org under the leadership of Reddit's EVP and President Global Advertising, Harold Klaje."
|"We've been fortunate to experience strong organic growth from our Australian user base in recent years, and with this comes a significant opportunity to level up our local offering in a more focussed and nuanced way. From building out our highly engaged Australian communities to finding homes for local brands on the platform, this launch is just the beginning of our investment in the market and key to our wider international vision as we continue to scale Reddit at pace."|