After Less Than a Year, Twitter is Retiring its Stories-Like 'Fleets' Option
Fleets will be around here for two more weeks; then they'll be no more, with Twitter instead looking to shift the focus onto its audio Spaces tool instead:
"We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts. We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven't seen an increase in the number of new people joining the conversation with Fleets like we hoped." |
"We're seeing some new activity and new demographics utilizing Fleets. [We launched Fleets] to solve the problem of people not wanting to Tweet because they feared it staying around too long. And for that use case, it is working very well. And then it certainly has taken on -- it certainly has seen a different audience than we normally see. But we still have much to learn and a lot to figure out in terms of like where it goes from here." |
"Big bets are risky and speculative, so by definition, some of them won't work. If we're not having to wind down features every once in a while, then it would be a sign that we're not taking big enough swings."
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