The new campaign aims to highlight the app's ever-evolving AR features in order to entice more users to try out the app:
|"Open Your Snapchat is an invitation for consumers and advertisers to fully dive into AR, unlocking hundreds of custom experiences localized to each market. The campaign will blanket billboards, buses, websites and everything in between in numerous major cities across the globe."|
|"The campaign will feature extensive OOH and digital placements that will include Snapcodes, revealing hundreds of custom creative and AR Lenses that will be largely specific to each city. Major cities include Atlanta, Charlotte, Chicago, Denver, Detroit, London, Los Angeles, Mexico City, Minneapolis, Mumbai, New York City, Philadelphia, Phoenix, Orlando and Tampa."|
That gets more people searching through Snap for the latest visual trends and effects, and with Snap also facilitating more and more AR creators, who've collectively made over 1.5 million Lenses thus far, the opportunities for new forms of expression are almost limitless, further boosting engagement and retention in the app.