Concerning Facebook ADS Advertisement

Invest? You mean throw down the drain.

If you want to make $1,000 a day; then...

1. You have to have a product (or products) to sell;
2. You have to know what it costs you to make a sale

If you don't have something to sell yet, I'd advise you to explore the niches that you're into and see what you and/or others in your niche need. If you have a product to sell but don't know how much it costs to sell it, then you need to get data. Data will eventually tell the story of whether you have the makings of a profitable business or not.

Once you're selling, you can maximize your average order value with bundles, cross-sells and upsells and look to increase the lifetime value of a customer. The good thing is that, you only really pay full price to acquire a customer once and reselling to the same customer should be much more profitable.

The assumption that Facebook ads will magically double your money is wrong, and you'll probably lose a lot of money learning that the hard way if you don't know what you're doing and just jump into the deep end. Be cautious, start small and get enough data to make informed decisions.

Here's kind of a cliff notes version of my Facebook advertising for my business. Right now, I sell one SAAS product for $89.00 and after non-marketing expenses it nets right around $70 in profit (I have plans to add physical products on the back end within the next year or so to increase the lifetime value of customers):

I spend $300 per day on lead ads on Facebook (keep in mind that I started this about 18 months ago with one $10 per day lead ad and have scaled up based on the data). An average email lead costs me $0.66; so every day I add about 450 emails to my email list.

My email list is currently set up to deliver 2 emails per week for 3 months (I'm working to expand it to 18 months in the interest of keeping leads warm for when we eventually have new products to release). These emails convert at about 2.5%. Meaning:

I spend $300 in ads --> I get 450 leads --> I make 11 sales --> I net about $470.00

That doesn't take into account the sales that come from retargeting ads. And, in my opinion, it doesn't reflect the value of having a large list that will help unload new products to a warm audience next year.

So, in short, Facebook ads can be extremely profitable; if done correctly. But, if done incorrectly they could make you go broke quickly. I believe most people can probably analyze the data and figure it out (with the help of Facebook groups and YouTube videos) but the biggest problem most people have is finding that profitable product that allows it all to work.