16 replies
Hi guys
Ive got a question about niche choosing, and what would you do when choosing a new niche.
I found a few products that are related to each other, but are parts of different niches. for example, chair niche.
would you rather build a web site about garden\outdoor chairs and promoting the product to limited part of garden furniture, or on the other hand, would you build a web site that is all about chairs and promote several products to several niches, for example - a web site the promotes garden chair, dinning chair, desk chairs etc...
what would you advise me to do?
#advice #experts #niche
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  • Profile picture of the author agmccall
    Personally, I would go with the garden furniture niche. But you have to make your own decision. I would choose that niche because it is more focused.

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    • Profile picture of the author kush dimes
      thanks for the reply.
      the garden furniture was just an example... I wanted to know which site has a greater authority, one that promote specific product in a specific niche, or one that promote several products that are related, and can reach several niches.
      a different example - would you rather buy basketball shoes from a site only about basketball shoes, or from a site that is all about many kinds of shoes?
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      • Profile picture of the author Odahh
        Originally Posted by kush dimes View Post

        thanks for the reply.
        the garden furniture was just an example... I wanted to know which site has a greater authority, one that promote specific product in a specific niche, or one that promote several products that are related, and can reach several niches.
        a different example - would you rather buy basketball shoes from a site only about basketball shoes, or from a site that is all about many kinds of shoes?
        Don't read this as any more than my opinion. I would look at what people buy from me develop a customer base and offer new products related to what people already buy from me.

        If you are going to start from the product . Start with products you are excited about using,wearing,consuming. Geeking out and learning all you can about.

        But again my opinion
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  • Profile picture of the author Kay King
    What you are asking is how far to 'niche down'....do you have a site featuring 'all shoes' or one featuring 'sports shoes for men or women' or featuring 'golf shoes for men'.

    Sites that offer 'all shoes', for example, may have shoes from various brands....but then brands themselves have sites featuring THEIR products.

    If you overthink it you will confuse yourself.

    If I wanted to buy a 'chair' - I would never search for 'chairs'. I would search for 'patio chair' or 'recliner' or 'rocking chair'. The sites that result from the search might include ALL of those options but be developed so that it ranks well for all of those keywords. Searching for all three of those 'chairs' might well bring up the same few sites at top of search results.

    Make sense?
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  • Profile picture of the author FaraiMist
    My recommendations for niche selection are as follows:
    -What's your personal interest? The one you spend the most time thinking about, or the one that has the most impact on your life? That's usually a great place to start. Also, ask yourself what type of website would be best suited to specialized knowledge in this area. Blog? Research center? Review site with detailed content about each product (each with its own URL)? User forum where people post photos and comments about products? There are many options here. Just pick whichever sounds like it'll be an interesting project!
    -Do other websites already exist in this space? If so, do they cover everything that you need to cover, or just some of it.
    Then you can easily select your website niche whether general or specific.
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  • Profile picture of the author DABK
    People searching for chairs are not ready to buy.


    People searching for desk chairs are far closer to being ready to buy.


    People searching for mesh back desk chairs are buying.


    If you go with the general, you'd have to create a page for each sub-niche:
    outdoor chairs,
    folding chairs,
    office chairs,
    etc.


    Which means you'll have more work... Long run, if you have the resources, it can pay off nicely. Short run, it's a bit harder. Unless you focus only one one of the niches. Case in which, why not just have a site about that niche? When you've mastered it, you add another niche to that site. This way, you start seeing money sooner and can grow.
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    • Profile picture of the author Odahh
      Originally Posted by DABK View Post

      People searching for chairs are not ready to buy.




      If you go with the general, you'd have to create a page for each sub-niche:
      outdoor chairs,
      folding chairs,
      office chairs,
      etc.
      I'm lame I don't waste my time searching for chair or product website. I go on YouTube and and look for videos on the10 best chairs or chair reviews . And wait for a good review with a product name. Then I search for that exact product

      The when I find the product on the companies websites and there is no price anywhere easy to find. I leave the site.

      If I go to Amazon there is price and dozens of other alternatives. All the work is done for me.

      I'm amazed at the lack of effort companies selling products put in to YouTube videos
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  • Profile picture of the author nLinkBuilding
    Honestly mate, that's complicated question, and even complicated answer. First nobody can give you accurate answer what to do, everyday will give just you their opinion but nothing more. So I won't talk to much, let's get to the point,. In my opinion the best is to have each site for different niche. If you have one big site, it can get penalized and lose everything. If you have two separated then the build and ranking cost goes double.


    If you have decent budget and a lot of time, then go for the double if niches are good and hot hard for ranking. Cheers men!
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  • Profile picture of the author Digital Mutant
    Garden furniture chair would be niche keyword, and you could possibly quickly get ranking earlier than going for whole chair product.
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  • Profile picture of the author Old Molases
    I would opt for a website, as I would have more reach for my business.
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  • Profile picture of the author Profit Traveler
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    You really just need to research websites that are hot.

    I prefer niches that have more variety appeal and on top of that add other products like leather/cloth cleaners, chair trays, coasters that allow easy movement etc.

    For evevy niche there are other items that compliment the main items people were eventually going to shop for anyway so might as well make them available at your store.
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  • Profile picture of the author azam567khan
    micro finance is a good niche
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  • Profile picture of the author Peyton Eckman
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    • Profile picture of the author DABK
      If the rich do buy jet packs, you got yourself a good niche, though.

      If the rich do buy jet packs, jet packs do solve a problem. Yes, not congestion but who said niches must solve problems you and I think need solving to be profitable?

      If people are paying money to solve the problem "What dohickey can I buy today to stick it to the Joneses" you may have a good niche.

      For instance.

      Originally Posted by Peyton Eckman View Post

      You shouldn't choose you niche by the available products bad way of deciding. You should start with figuring out a niche that needs helps with a specific issue and then search out solutions to the issue. If there is not need to have an issue solved you can have the coolest product but without a need it is nearly impossible to market then product. This is the reason that jetpacks are still a richmans product. If they solved the congestion problem or something we might all be commuting in jet packs
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  • Profile picture of the author Jonathan S
    I would make my niche a bit broader but targeted on specific niche like in your case 'chair' - this covers all kinds of chairs indoor or outdoor. This method has advantage on wider audience, wider search, and lots of various chair products that you can fit in. The disadvantage is that it's arguably overcrowded but less overcrowded than 'garden'. The wider your niche is the bigger the amount of competition. In this world, you won't be able to find a great niche with a big audience and a broad, and very strong appeal that didn't have much competition.



    But the most important factor of all for your niche? That would be that it appeals to you and that you find it interesting so you can able to put all your energy and wits on it.
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