New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform

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A new article on Search Engine Journal says that if you want to understand the latest social media platform updates and maximize your own efforts in social media marketing, it's worth taking a broader view of consumption trends, and considering how people are looking to use social apps to connect, in various ways, over time.

You can get a clearer idea of what people want to see from your brand by understanding relevant trends - which is where app analytics platform App Annie's latest report comes in. App Annie's 'Evolution of Social Apps' report examines how social media usage trends have evolved over the last decade, highlighting the rise of live-streaming, the increasing focus on social commerce, the growth of TikTok and Snapchat and more.
  • Probably the biggest highlight of the report is the rise in consumer spending within social apps, with cumulative spend already at $3.2 billion in the first half of 2021 - up 50% year-over-year.
  • The broader adoption of social media apps in Asian markets - particularly India - has pushed in-app spending to new heights, with App Annie projecting that, for the full year, in-app spend will hit $6.78b this year.
  • That's expected to continue to rise at an annual growth rate of around 29% moving forward, which App Annie projects will see social app spending reach a massive $78 billion by 2025.

The report also looks at how, exactly, users are looking to spend in social apps, with live-stream creators leading the way in many respects.

"Total time spent in the top 5 social apps with an emphasis on live streaming are set to surpass half a trillion hours on Android phones alone, outside of China in 2021, a 3-year compound annual growth rate of 25% compared to 15% for chat and photo & video apps"
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