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The future of local marketing: Promote your business and convert customers for life

by WarriorForum.com Administrator
6 replies
A new article on Martech.org reports that in an exclusive live webinar, you can learn how messaging has evolved over the last decade, and how customer preferences impact local businesses.



With a 98% open rate vs. email's average open rate of 18%, it's obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying--and preferring--these new options are coming into local businesses every day.

That said, unfortunately, only a fraction of local businesses use text as a marketing tool, even though those same local businesses are uniquely situated to connect with customers in a way digital companies can't compete with.

This webinar offers the chance to join experts from Podium as they unveil findings from more than 1,000 consumers who shared their sentiment and familiarity with texting local businesses and how ripe the opportunity is for those businesses who leverage it.
#business #convert #customers #future #life #local #marketing #promote
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  • Profile picture of the author dan billz
    local business marketing through texting is very useful sometime.
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  • Profile picture of the author John Jonas Phil VA
    I agree. Texting is so underutilized in local businesses. And it's so frustrating that even if you have a process set up, a lot of businesses neglect to follow up or track the followers or customers that they get through text.
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  • Profile picture of the author Kay King
    With a 98% open rate vs. email's average open rate of 18%,

    With email, I can delete emails without opening them....or can open them if I am interested.



    With a text on my phone, I have to click on the text in order to delete it. Does that count as an 'open'?
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    • Profile picture of the author savidge4
      Originally Posted by Kay King View Post

      With email, I can delete emails without opening them....or can open them if I am interested.



      With a text on my phone, I have to click on the text in order to delete it. Does that count as an 'open'?
      Yes, that counts The "Open Rate" for text messaging is by default darn near 100% And the only variable is if someone sees the notification and ignores it. BUT "Open Rate" and actual "Respnce Rate" are obviously 2 different things.
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  • Profile picture of the author South Sidde
    Marketing is an important part of a business.
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  • Profile picture of the author Hugimand
    Society has changed a lot and the manner of shopping has also changed. Online shopping has become safe and convenient, so now people look forward to online shopping.
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