What Exactly Is E-A-T & Why Does It Matter to Google?
According to Search Engine Journal, E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is, and why it matters.
Have you ever heard of the phrase "content is king?" Or "just create high-quality content?" Don't answer that. Because, of course, you have. SEO pros have been blasting for more content on repeat. While well-intentioned, those phrases make my eyes roll because they didn't actually tell us anything about what makes high-quality content. E-A-T guidelines tell real human reviewers, who evaluate hundreds of websites, exactly what type of content Google considers high-quality.
Here's Your E-A-T Checklist with 7 Ways to Improve Your Website's E-A-T. Now you know that E-A-T is not related to your mom's lasagna but to Google's algorithm. You know why it matters - and why SEO professionals are all at atwitter about it.
Have you ever heard of the phrase "content is king?" Or "just create high-quality content?" Don't answer that. Because, of course, you have. SEO pros have been blasting for more content on repeat. While well-intentioned, those phrases make my eyes roll because they didn't actually tell us anything about what makes high-quality content. E-A-T guidelines tell real human reviewers, who evaluate hundreds of websites, exactly what type of content Google considers high-quality.
Here's Your E-A-T Checklist with 7 Ways to Improve Your Website's E-A-T. Now you know that E-A-T is not related to your mom's lasagna but to Google's algorithm. You know why it matters - and why SEO professionals are all at atwitter about it.
- Tell Visitors Who You Are: All three prongs of the E-A-T guidelines indicate Google wants to know who creates content and whether that person(s)/website is a legitimate source for that knowledge. If you don't already have an About Us page or a Team page that outlines who your team is - and who your content creators are - now is the time.
- Work With Experts to Create Content: Google doesn't just want good content; it wants content from people who know what they are talking about. Rather than hiring ghostwriters to produce half-baked content on high-click key terms, work with experts in the field to create content Google will trust.
- Make the Purpose of Your Content Clear: What is the point of your content? Do you want to inform, explain, convince, or describe? Use titles and headings that make the purpose of your content extremely clear and use straightforward language.
- Update Content Regularly: We create an incredible amount of data every day. By 2025, we'll create an average of 463 billion GB of data every single day. This means content gets outdated fast. Keep your content accurate and up to date by including content updates in your SEO strategy.
- Link to High-Quality Sources: If you want to be seen as an expert, then you need to rely on real data. Link to official sources, studies, and research papers to back up your points and show you do know what you are talking about.
- Consider Multiple Viewpoints: To be trustworthy, content should look at problems from multiple angles and examine what each angle contributes to the overall conversation
- Pay Attention to Your Online Reputation: Your online reputation can impact the trustworthiness of your site and your content. Protect your brand reputation by keeping an eye out for negative press and responding to negative reviews promptly.
