Google Answers if Links or Content Determine E-A-T Scores

by Administrator
3 replies
Search Engine Journal features Google's John Mueller speaking frankly on the topic of using E-A-T as an SEO or technical factor.

Google's John Mueller answered a question about what determines website E-A-T scores. They asked whether links played a role or if it was a content-based score. John Mueller answered in a way that debunked the idea of E-A-T scores or that it is a technical or SEO factor. E-A-T is an abbreviation for Expertise, Authoritativeness and Trustworthiness. They are qualities that Google's third-party Quality Raters are tasked to look for when evaluating websites ranked with new algorithms that are being tested.

The person asking the question was trying to find out what SEO or technical factors might be involved with obtaining a high E-A-T score. The person wanted to know what determines E-A-T for a website:

"What's up with E-A-T? Is that determined by quality backlinks or more on the subject and thoroughness of the pages?"
John Mueller begins his answer with background information about what E-A-T is and how Google uses it:

"So E-A-T is an abbreviation for Expertise, Authority and Trustworthiness. It's something that comes from our quality rater guidelines. The quality rater guidelines are not kind of like a handbook to Google's algorithms, but rather it's something that we give folks who are reviewing changes that we make in our algorithm. And especially, E-A-T is specific to certain kinds of sites and certain kinds of content.

So... from that point of view it's not something where I would say Google has an E-A-T score and it's based on five links plus this plus that. It's more something that, our algorithms over time ...we try to improve them, our quality raters try to review our algorithms and they do look at these things. So there might be some overlap here but it's not that there's a technical factor that's involved which would kind of take specific elements and use them as an SEO factor. But it is definitely something I would look into, especially if you're running sites that map into the broad area where Google has mentioned E-A-T in the quality rater guidelines."
#answers #content #determine #eat #google #links #scores
Avatar of Unregistered
  • Profile picture of the author cristy1
    For me, Google E-A-T is based on the quality of content, where the user who is searching for a particular thing can find the perfect answer. If they find the answer and do not bounce back, then Google will rank the page.
    {{ DiscussionBoard.errors[11682048].message }}
  • Profile picture of the author dave_hermansen
    Contrary to what is widely disseminated, E-A-T is only used by reviewers on a tiny and very specific kind of website. Chances are, it has nothing to do with the vast majority of eCommerce websites unless you are selling the type of things that deal with people's health or finances (e.g. supplement pills or software for picking stocks).

    It also has nothing directly to do with the algorithm. It's about actual human beings looking at websites and which ones they trust more over others. Sites linking to that site wouldn't even be a factor (since you cannot see sites that link to a site by looking at that site), although outbound links may factor in their decision. Then, they report their opinions to Google and Google tries to adjust their algorithm to do a better job of ranking those specific kind of sites in the order that humans would find most trustworthy - something extremely difficult, if not impossible to do thus far.
    Signature - The #1 place to buy & sell websites!
    We help sellers get the MAXIMUM amount for their websites and all buyers know that these sites are 100% vetted.
    {{ DiscussionBoard.errors[11682101].message }}
  • Profile picture of the author digitalstar
    Concentrating on EAT is good for Websites. We need not worry about google as it will do good for our users and also for the website.
    {{ DiscussionBoard.errors[11683465].message }}
Avatar of Unregistered

Trending Topics