Facebook ads vs email marketing

by WF- Enzo Administrator
55 replies
The new iOS 15 update will render metrics like open rate irrelevant. And some of the recent Facebook issues might push marketers to focus on email marketing. And IMO, brands might invest time on wisely segmenting their audience on email platforms.

What do you think?

PS. And oh, I'm strictly referring to running ads on Facebook (Facebook, Instagram, etc).
#ads #email #facebook #marketing
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  • Profile picture of the author manojjatt
    if you have already subscribers (email) list then, you should go for email marketing to re target your existing customers but if you are looking for new customers, then you should go for Facebook marketing. because cold emails mostly goes to spam folders.
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  • Profile picture of the author Profit Traveler
    Agree segmentation is great strategy. Internet marketing is our never ending university degree.
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  • Profile picture of the author jim10
    In your opinion, which is best, email marketing or messanger marketing?
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    • Profile picture of the author Profit Traveler
      Originally Posted by jim10 View Post

      In your opinion, which is best, email marketing or messanger marketing?

      Both are vital I think. Sensitive conversations are always better live if possible.

      I would still focus on leveraging Messenger to get them on your mailing list which is a true asset you own.
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    • Profile picture of the author Johnny12345
      Originally Posted by jim10 View Post

      In your opinion, which is best, email marketing or messanger marketing?

      Opinions vary, but I think email marketing is vastly superior to messaging... as long as you build a relationship with your list. (If you can successfully to that, your subscribers may actually look forward to receiving your next email.)

      Email lists are also easier to build, segment, and test. And, if you have a significantly large list, multivariate testing (aka, The Taguchi Method) is amazing. It lets you do dozens of split-tests in a single mailing.

      Finally, I have my doubts about Facebook and it's continuing popularity. FB groups are very popular, but the clunky interface and Facebook's desire to exert ever-increasing control over everything it touches may change that.

      I may be wrong, but I believe FB could become the next MySpace -- as in, nobody cares about it anymore.

      John
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  • Profile picture of the author Denteenow
    I think social media marketing is still a valuable than email marketing. It is right that email marketing also get benefits, but marketing product through social media is more beneficial.
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    • Profile picture of the author rickeyshirts
      marketing product through social media is beneficial DEPENDENT on the demographics.
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  • Profile picture of the author max5ty
    Originally Posted by WF- Enzo View Post

    The new iOS 15 update will render metrics like open rate irrelevant. And some of the recent Facebook issues might push marketers to focus on email marketing. And IMO, brands might invest time on wisely segmenting their audience on email platforms.

    What do you think?

    PS. And oh, I'm strictly referring to running ads on Facebook (Facebook, Instagram, etc).
    It actually started with 14.5.

    Simply leveraging Instagram, market place, and Facebook shops is being used as a work around for Facebook ads.

    But, you mentioned email marketing...

    Apple also made changes to the privacy issues of email... So if you're an email marketer you were handed a couple problems also...

    https://www.google.com/amp/s/www.cnb...ur-inbox-.html
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  • Profile picture of the author 1Bryan
    Originally Posted by WF- Enzo View Post

    The new iOS 15 update will render metrics like open rate irrelevant.
    No. It won't. iOS marketshare is around 14%. But that's among all iterations. The newest iteration generally ends up with a market share of around 5%.

    Open rate is still completely relevant and will be.

    And what Facebook stuff do you mean? I actually run a FB ads agency and I don't know what you mean?
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    • Profile picture of the author max5ty
      Originally Posted by 1Bryan View Post

      No. It won't. iOS marketshare is around 14%. But that's among all iterations. The newest iteration generally ends up with a market share of around 5%.

      Open rate is still completely relevant and will be.

      And what Facebook stuff do you mean? I actually run a FB ads agency and I don't know what you mean?
      Your marketshare figure appears to be worldwide.

      I'n the U.S. it's over 40%. Other industrialized countries is also higher than the figure you quote.

      The new changes have to do with tracking information. Been big news all year ...
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  • Profile picture of the author Princess Balestra
    Herein lies the secret of troo smoochie.

    Do we squoit the spoim around, hopin' sum kinda communion floweth from sheer numbahs?

    Or do we get personal, an honey on up close so there ain't no othah?

    For all its targetin' smarts, FB remains an invasion upon the soul, an' I am now wondrin' how much life it has left as a credible meet point for nowan born aftah 2005.

    email, howevah, spins its dreams below the exposed radar, an' may possess the same advantages as notes passed in high school sayin' stuff like CMON OVER and HEREIN LYETH OUR SECRET & PERSONAL SPACE.

    Ultimately our vanity is the lure, augmented by whethah we operate accordin' to reason or are jus' blind frickin' stoopid.

    Gotta figure FB is a net dropped into a choice spot in the ocean.

    email is a specific choice of recipient.

    This is why FB will ultimately fail an' email prolly still be around mebbe 2035.

    Plenty of other forces gun for FB's demise, but you can't ignore the basics gonna level in the end.
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  • Email Marketing with list segmentation works wonder any time...any day.

    When you send an email to a targeted list - you get ultimate result.
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  • Profile picture of the author JamesMill
    At the end of the day, Facebook and all other social platforms will continue to figure out how to enhance other features they have to work around updates that are "protecting" consumers and we just have to test until the new "standard" is built. This kinda thing isn't new if we look back at the last 10 years of social.

    Now I will just reiterate what I've seen in the comments below which is that we should still be running FB ads for cold audiences and then doing all our retargeting measures through email campaigns.
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  • Profile picture of the author tyler fenton
    in the event that you have as of now supporters (email) show, you ought to go for email advertising to re objective your current clients however assuming you are searching for new clients, you ought to go for Facebook showcasing. since cold messages, for the most part, goes to spam organizers.
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  • Profile picture of the author trafficwave
    It's not a matter of "either/or" or a competition. Facebook ads are a great way to build your email marketing list. We should be running the two in tandem.

    When Facebook went down, we just focused on sending a broadcast out to our lists and sales just kept rolling in.
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    • Profile picture of the author WF- Enzo
      Administrator
      Good point.

      Email newsletters can also lead customers to a Facebook landing page!


      Originally Posted by trafficwave View Post

      It's not a matter of "either/or" or a competition. Facebook ads are a great way to build your email marketing list. We should be running the two in tandem.

      When Facebook went down, we just focused on sending a broadcast out to our lists and sales just kept rolling in.
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      • Profile picture of the author trafficwave
        Originally Posted by WF- Enzo View Post

        Good point.

        Email newsletters can also lead customers to a Facebook landing page!
        I suppose so, but why?

        If you already have their info, just send the offer to their email address and use an action link to get them in to your new campaign. Seems a lot simpler, to me.
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        • Profile picture of the author savidge4
          Originally Posted by trafficwave View Post

          I suppose so, but why?

          If you already have their info, just send the offer to their email address and use an action link to get them in to your new campaign. Seems a lot simpler, to me.
          There are actually a couple of answers to this... #1 getting any and everyone on a mailing list over to facebook expands your reach incrementally. It increases your reach DATA sets. It allows you to leverage direct contact with "friends" of the people you can convert from your "list" to "friends" on facebook.

          If you happen to be selling a product.... oh jeeze. You do not want to be selling and shipping directly from your office without a "Platform" between YOU and the customer. The overall operational expense savings is SILLY. We are talking CC charges, and Shipping Charges etc. Even eBay's10% charge is a bargain, an then Facebooks current 0% is simply a steal.
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  • Profile picture of the author Haroon Ballim
    If you have a responsive list than email marketing beats practically any other Traffic source and your costs are small i.e Autoresponder Fee . Build your list and you will reap great rewards . Remember people often focus on Facebook ads , there are so many other viable Traffic Options
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  • Profile picture of the author anwar001
    iOS update or not, you should always try to build your own email lists so that you don't depend on external sources, like Facebook, where you have no control. They can change their rules any time.
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  • Profile picture of the author Gaylenaramo
    As far as I concerned, these two things are completely different and are used for different objectives. Email Marketing implies that you already have prospects and their emails, the only thing you need is just to create a proposal and start sending messages via email. However, if we speak about facebook ads, then I know that facebook is used for attracting prospects. You can ocmbine these two things, for example, you will find prospects via facebook ads and extract emails of your prospects and then, you send messages. It should work like that, I guess, this combination is pretty powerful in caase you know the basis of online marketing.
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  • Profile picture of the author Old Molases
    I think email marketing has a better conversion rate then Facebook marketing. If you ask me i'll side with email marketing. With Facebook marketing you'll display ads one or maybe twice to a particular audience before they start getting irritated. However, in email marketing you have multiple drips that you can put them into and convince them to buy.
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    • Profile picture of the author WF- Enzo
      Administrator
      "Before they start getting irritated"

      Yep that's me getting irritated with all these Facebook ads.

      Originally Posted by Old Molases View Post

      I think email marketing has a better conversion rate then Facebook marketing. If you ask me i'll side with email marketing. With Facebook marketing you'll display ads one or maybe twice to a particular audience before they start getting irritated. However, in email marketing you have multiple drips that you can put them into and convince them to buy.
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  • Profile picture of the author IM2Pat
    Quick ? on htis great post... if FB ads are still the way to go, do you prefer FB ad creation software or to farm it out to an Ad agency to do it for you? IF DIY any good, newbie friendly FB ad software to recommend?
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  • Profile picture of the author philipp lahm
    I think marketing product through social media is more beneficial. You can use pinterest , youtube and website for marketing
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  • Profile picture of the author max5ty
    Congrats to the company Facebook just hired for their advertising.

    They started in 2015 and now they have a contract with Facebook.

    They'll handle about 800 million in advertising.
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  • Profile picture of the author Showe
    I prefer email marketing. In my opinion it is more personal. It is your list you created and worked on getting subscribers to. If you can build it up to 10,000 subscribers the sky is the limit with all the special promotions you can offer. Paid advertising obviously helps but I only use it to build my email list.
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  • Profile picture of the author troy23
    Both are good tactics to use.
    You can market via social media to get people on your list.
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  • Profile picture of the author LoriedFav
    Thanks for the information
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  • Profile picture of the author George Flm
    It depends where the prospect may roam. Other than that, mastering the art of forging irresistible proposals for MASS exposure I'd pick an email database to broadcast my message and ca-ching.

    ANYTIME.
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    • Profile picture of the author WF- Enzo
      Administrator
      Exactly. Once you've mastered the art of writing proposals, ca-ching as you said.

      Originally Posted by George Flm View Post

      It depends where the prospect may roam. Other than that, mastering the art of forging irresistible proposals for MASS exposure I'd pick an email database to broadcast my message and ca-ching.

      ANYTIME.
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  • Profile picture of the author PuBGee Gamer
    Great information
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  • Profile picture of the author Awais_Afzal1
    Originally Posted by WF- Enzo View Post

    The new iOS 15 update will render metrics like open rate irrelevant. And some of the recent Facebook issues might push marketers to focus on email marketing. And IMO, brands might invest time on wisely segmenting their audience on email platforms.

    What do you think?

    PS. And oh, I'm strictly referring to running ads on Facebook (Facebook, Instagram, etc).
    How long have you been using Facebook ads? If you are working for a long time I am sure you may have defined enough audience that you can retarget them. First, try to retarget them on Facebook and also do retarget them via email marketing... You should go parallel on both sides...
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  • Profile picture of the author Daniel Udeagulu
    Hey i'm new to affiliate marketing
    can you please run me thru how i can use email marketing effectively?
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  • Profile picture of the author Intlegit
    In my opinion email marketing has always been around and will always be around, because let's be honest most of us still have email from ten years ago and we still use them on daily basis,

    Some social media has come and go, and yet email stays, what I will suggest and it has been recommended by top marketer is to use these social media to build your list, so your ads you should be sending traffic to your squeeze page to build your list

    B'cos if you want to go for email marketing with no list of you own, then you will be talking of solo ads, and some niches you can get good solos for them
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    • Profile picture of the author WF- Enzo
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      Pretty much. Wait til one of these social networks fade into obscurity.

      Originally Posted by Intlegit View Post


      Some social media has come and go, and yet email stays, what I will suggest and it has been recommended by top marketer is to use these social media to build your list, so your ads you should be sending traffic to your squeeze page to build your list
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  • Profile picture of the author hichamaziz
    I thank email marketing is the number one for marketing strategy for long term and also short term
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  • Profile picture of the author Brian Sargis
    I think both are very useful and have their own place.

    Things have gotten trickier especially with the new iOS 15 update, I would focus on building a list.

    Using ads are great to drive traffic to join your email list, and the great thing about Facebook ads is that you get quick feedback to what the market responds to.
    There are many ways that businesses can do this.

    Whether it's a free report, or if it's a paid front end product that you're offering. The best thing about email marketing is that the rules don't change for email like they do for Facebook and Instagram. All of them are great tools but you essentially own your email list.

    Also following up with past customers and leads are a lot easier. Especially if you use email marketing. You can always remind them of what products or services you offer. You can also let them know of new updates, promotions or new products/services that are being released. With this your average order value and life time customer value can increase dramatically.

    So, I think it all depends on how you want to run your business. I personally would stick with building a strong base with email.
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  • Profile picture of the author VictorLoanz90
    Cold emailing is so difficult due to the fact that any error can set off the spam folder robots and your expertly crafted email could end up in the junk folder
    Defeating the purpose , however With Facebook since you have the imagery coming in to play you can entice your potential prospects with short video clip ads with calls to action far , exceeding cold email outreach !!!
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    • Profile picture of the author WF- Enzo
      Administrator
      I won't call them "spam folder robots", though.

      Originally Posted by VictorLoanz90 View Post

      Cold emailing is so difficult due to the fact that any error can set off the spam folder robots and your expertly crafted email could end up in the junk folder
      Defeating the purpose , however With Facebook since you have the imagery coming in to play you can entice your potential prospects with short video clip ads with calls to action far , exceeding cold email outreach !!!
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  • Profile picture of the author spartan14
    I think email marketing its the way to go as people can buy products many times .With other sources like youtube etc you get people only to buy once and you lose them
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    • Profile picture of the author trafficwave
      If you integrate your shopping cart with your autoresponder, you can get repeat business and pick up referrals.

      If the customer abandons the shopping cart, you can have your autoresponder follow up with them to re-engage.

      It's really not an "either/or" scenario. It should be "and".
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  • Profile picture of the author art72
    While I am neither an expert at FB advertising or building million dollar email lists just yet, I would definitely go with the latter these days, based solely on the continuum of changing algorithms, control issues, and for what it is becoming; a freedom of speech issue depending heavily upon whether or not you are a "red pilled" truth seeker as I self-identify, even when trying to hide my bias, you can tell which science I am subscribed to... nature and humanity, not controls over nature and humanity, I find that a wee bit degrading to our intelligence!

    So, building email lists, finding the means to still communicate freely may be less governed through private email lists than that which "SOCIALIST MEDIA" is now prescribing as a remedy to the free-thinking, visionaries, artists, writers, and professionals who keep shit tuned to a universal truth, not a one-sided bias fueled by spoiled elites and technocratic dystopian controllers!
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  • Profile picture of the author Rory Singh
    Facebook is a way to drive traffic.

    Email Marketing is a way to get more ROI on your ad spend or time spent by following up with your email subscribers.

    They don't compete against each other.

    They 'compliment each other.
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  • Profile picture of the author writeaway
    They could go hand in hand

    I'm not talking about specific list building campaigns on FB where your ad actually collects the sub

    I'm talking about CONTENT AWARENESS and ENGAGEMENT campaigns paired with RETARGETING
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  • Profile picture of the author aduttonater
    Email marketing is usually for those who have a list built to market to. Facebook ads are advertisement waiting to get a customer or interaction. A Facebook private group with members would be more ideal compared to an email marketing approach.
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  • Profile picture of the author Ian Jackson
    Email every time.

    Why?

    Ownership.
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  • If you have a subscriber base, you should opt for email marketing, because you will be able to address them in a more direct way, in order to build their loyalty, while if you are looking to impact new users to become subscribers, you should opt for marketing on Facebook or other social networks to achieve a greater impact.
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  • Profile picture of the author Nancy Verma
    If you haven't an email list, the Facebook ad is the best approach for you. Facebook advertisements are notable for riding visitors to your website. Email marketing, on the other hand, is higher for lead generation, client retention, and growing sales. The handiest manner is to mix Facebook ad campaigns with email marketing.
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  • Profile picture of the author trafficwave
    For my money, the best is to use them as a combo punch. Use the ads to drive traffic to your capture page. As they get on your list, you can follow up, build rapport, and drive sales.
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  • Profile picture of the author Awais_Afzal1
    Email Marketing is Always Good Option to Build Relationship With Prospects so later they can easily be converted into customers.
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  • Profile picture of the author Lxman
    Thanks for the community answer, It will be helpful to me.
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  • email has the advantage of bein' a 1-to-1 dialog.

    If'n you hear from me this way it is bcs I loves ya.

    Plus also, you may wish to luxuriate in my smothah of smoochie.

    Facebook has immense reach, but now we playin' 3 in a bed.

    An' whatevah you & I decide to do is determined ultimately by the Zuckstah in the middle.

    So you trade out your freedom an' personal touch with FB.

    Remainin' free of taint is a huge plus too.
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    Lightin' fuses is for blowin' stuff togethah.

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