Facebook ads vs email marketing

by WF- Enzo Administrator
37 replies
The new iOS 15 update will render metrics like open rate irrelevant. And some of the recent Facebook issues might push marketers to focus on email marketing. And IMO, brands might invest time on wisely segmenting their audience on email platforms.

What do you think?

PS. And oh, I'm strictly referring to running ads on Facebook (Facebook, Instagram, etc).
#ads #email #facebook #marketing
Avatar of Unregistered
  • Profile picture of the author manojjatt
    if you have already subscribers (email) list then, you should go for email marketing to re target your existing customers but if you are looking for new customers, then you should go for Facebook marketing. because cold emails mostly goes to spam folders.
    {{ DiscussionBoard.errors[11682062].message }}
  • Profile picture of the author Profit Traveler
    Agree segmentation is great strategy. Internet marketing is our never ending university degree.
    Signature
    MAKE MONEY DOING WHAT YOU ARE ALREADY DOING...

    SOCIAL MEDIA MONETIZATION ON STEROIDS

    {{ DiscussionBoard.errors[11682158].message }}
  • {{ DiscussionBoard.errors[11682268].message }}
  • Profile picture of the author jim10
    In your opinion, which is best, email marketing or messanger marketing?
    {{ DiscussionBoard.errors[11682313].message }}
    • Profile picture of the author Profit Traveler
      Originally Posted by jim10 View Post

      In your opinion, which is best, email marketing or messanger marketing?

      Both are vital I think. Sensitive conversations are always better live if possible.

      I would still focus on leveraging Messenger to get them on your mailing list which is a true asset you own.
      Signature
      MAKE MONEY DOING WHAT YOU ARE ALREADY DOING...

      SOCIAL MEDIA MONETIZATION ON STEROIDS

      {{ DiscussionBoard.errors[11682346].message }}
  • Profile picture of the author Denteenow
    I think social media marketing is still a valuable than email marketing. It is right that email marketing also get benefits, but marketing product through social media is more beneficial.
    {{ DiscussionBoard.errors[11682335].message }}
  • Profile picture of the author max5ty
    Originally Posted by WF- Enzo View Post

    The new iOS 15 update will render metrics like open rate irrelevant. And some of the recent Facebook issues might push marketers to focus on email marketing. And IMO, brands might invest time on wisely segmenting their audience on email platforms.

    What do you think?

    PS. And oh, I'm strictly referring to running ads on Facebook (Facebook, Instagram, etc).
    It actually started with 14.5.

    Simply leveraging Instagram, market place, and Facebook shops is being used as a work around for Facebook ads.

    But, you mentioned email marketing...

    Apple also made changes to the privacy issues of email... So if you're an email marketer you were handed a couple problems also...

    https://www.google.com/amp/s/www.cnb...ur-inbox-.html
    {{ DiscussionBoard.errors[11682358].message }}
  • Profile picture of the author 1Bryan
    Originally Posted by WF- Enzo View Post

    The new iOS 15 update will render metrics like open rate irrelevant.
    No. It won't. iOS marketshare is around 14%. But that's among all iterations. The newest iteration generally ends up with a market share of around 5%.

    Open rate is still completely relevant and will be.

    And what Facebook stuff do you mean? I actually run a FB ads agency and I don't know what you mean?
    {{ DiscussionBoard.errors[11682371].message }}
    • Profile picture of the author max5ty
      Originally Posted by 1Bryan View Post

      No. It won't. iOS marketshare is around 14%. But that's among all iterations. The newest iteration generally ends up with a market share of around 5%.

      Open rate is still completely relevant and will be.

      And what Facebook stuff do you mean? I actually run a FB ads agency and I don't know what you mean?
      Your marketshare figure appears to be worldwide.

      I'n the U.S. it's over 40%. Other industrialized countries is also higher than the figure you quote.

      The new changes have to do with tracking information. Been big news all year ...
      {{ DiscussionBoard.errors[11682374].message }}
  • Herein lies the secret of troo smoochie.

    Do we squoit the spoim around, hopin' sum kinda communion floweth from sheer numbahs?

    Or do we get personal, an honey on up close so there ain't no othah?

    For all its targetin' smarts, FB remains an invasion upon the soul, an' I am now wondrin' how much life it has left as a credible meet point for nowan born aftah 2005.

    email, howevah, spins its dreams below the exposed radar, an' may possess the same advantages as notes passed in high school sayin' stuff like CMON OVER and HEREIN LYETH OUR SECRET & PERSONAL SPACE.

    Ultimately our vanity is the lure, augmented by whethah we operate accordin' to reason or are jus' blind frickin' stoopid.

    Gotta figure FB is a net dropped into a choice spot in the ocean.

    email is a specific choice of recipient.

    This is why FB will ultimately fail an' email prolly still be around mebbe 2035.

    Plenty of other forces gun for FB's demise, but you can't ignore the basics gonna level in the end.
    Signature

    Lightin' fuses is for blowin' stuff togethah.

    {{ DiscussionBoard.errors[11682387].message }}
  • Email Marketing with list segmentation works wonder any time...any day.

    When you send an email to a targeted list - you get ultimate result.
    {{ DiscussionBoard.errors[11682467].message }}
  • Profile picture of the author JamesMill
    At the end of the day, Facebook and all other social platforms will continue to figure out how to enhance other features they have to work around updates that are "protecting" consumers and we just have to test until the new "standard" is built. This kinda thing isn't new if we look back at the last 10 years of social.

    Now I will just reiterate what I've seen in the comments below which is that we should still be running FB ads for cold audiences and then doing all our retargeting measures through email campaigns.
    {{ DiscussionBoard.errors[11682620].message }}
  • Profile picture of the author tyler fenton
    in the event that you have as of now supporters (email) show, you ought to go for email advertising to re objective your current clients however assuming you are searching for new clients, you ought to go for Facebook showcasing. since cold messages, for the most part, goes to spam organizers.
    {{ DiscussionBoard.errors[11682700].message }}
  • Profile picture of the author trafficwave
    It's not a matter of "either/or" or a competition. Facebook ads are a great way to build your email marketing list. We should be running the two in tandem.

    When Facebook went down, we just focused on sending a broadcast out to our lists and sales just kept rolling in.
    Signature

    -----------------------------
    Brian Rooney
    TrafficWave.net Email Marketing AutoResponders
    Email Marketing Blog

    {{ DiscussionBoard.errors[11682830].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      Good point.

      Email newsletters can also lead customers to a Facebook landing page!


      Originally Posted by trafficwave View Post

      It's not a matter of "either/or" or a competition. Facebook ads are a great way to build your email marketing list. We should be running the two in tandem.

      When Facebook went down, we just focused on sending a broadcast out to our lists and sales just kept rolling in.
      Signature
      {{ DiscussionBoard.errors[11682849].message }}
      • Profile picture of the author trafficwave
        Originally Posted by WF- Enzo View Post

        Good point.

        Email newsletters can also lead customers to a Facebook landing page!
        I suppose so, but why?

        If you already have their info, just send the offer to their email address and use an action link to get them in to your new campaign. Seems a lot simpler, to me.
        Signature

        -----------------------------
        Brian Rooney
        TrafficWave.net Email Marketing AutoResponders
        Email Marketing Blog

        {{ DiscussionBoard.errors[11682851].message }}
        • Profile picture of the author savidge4
          Originally Posted by trafficwave View Post

          I suppose so, but why?

          If you already have their info, just send the offer to their email address and use an action link to get them in to your new campaign. Seems a lot simpler, to me.
          There are actually a couple of answers to this... #1 getting any and everyone on a mailing list over to facebook expands your reach incrementally. It increases your reach DATA sets. It allows you to leverage direct contact with "friends" of the people you can convert from your "list" to "friends" on facebook.

          If you happen to be selling a product.... oh jeeze. You do not want to be selling and shipping directly from your office without a "Platform" between YOU and the customer. The overall operational expense savings is SILLY. We are talking CC charges, and Shipping Charges etc. Even eBay's10% charge is a bargain, an then Facebooks current 0% is simply a steal.
          Signature
          Success is an ACT not an idea
          {{ DiscussionBoard.errors[11685121].message }}
  • Profile picture of the author Haroon Ballim
    If you have a responsive list than email marketing beats practically any other Traffic source and your costs are small i.e Autoresponder Fee . Build your list and you will reap great rewards . Remember people often focus on Facebook ads , there are so many other viable Traffic Options
    {{ DiscussionBoard.errors[11682882].message }}
  • Profile picture of the author anwar001
    iOS update or not, you should always try to build your own email lists so that you don't depend on external sources, like Facebook, where you have no control. They can change their rules any time.
    Signature
    Get Hundreds of Super Targeted Traffic in Any Niche from Facebook - 3 Step Organic FB Marketing

    25 Guidelines For Massive Affiliate Success - Whether you are a beginner or an expert, read these principles and refer back to them many times
    {{ DiscussionBoard.errors[11683148].message }}
  • Profile picture of the author Gaylenaramo
    As far as I concerned, these two things are completely different and are used for different objectives. Email Marketing implies that you already have prospects and their emails, the only thing you need is just to create a proposal and start sending messages via email. However, if we speak about facebook ads, then I know that facebook is used for attracting prospects. You can ocmbine these two things, for example, you will find prospects via facebook ads and extract emails of your prospects and then, you send messages. It should work like that, I guess, this combination is pretty powerful in caase you know the basis of online marketing.
    {{ DiscussionBoard.errors[11684165].message }}
  • Profile picture of the author Old Molases
    I think email marketing has a better conversion rate then Facebook marketing. If you ask me i'll side with email marketing. With Facebook marketing you'll display ads one or maybe twice to a particular audience before they start getting irritated. However, in email marketing you have multiple drips that you can put them into and convince them to buy.
    {{ DiscussionBoard.errors[11684364].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      "Before they start getting irritated"

      Yep that's me getting irritated with all these Facebook ads.

      Originally Posted by Old Molases View Post

      I think email marketing has a better conversion rate then Facebook marketing. If you ask me i'll side with email marketing. With Facebook marketing you'll display ads one or maybe twice to a particular audience before they start getting irritated. However, in email marketing you have multiple drips that you can put them into and convince them to buy.
      Signature
      {{ DiscussionBoard.errors[11684742].message }}
  • Profile picture of the author IM2Pat
    Quick ? on htis great post... if FB ads are still the way to go, do you prefer FB ad creation software or to farm it out to an Ad agency to do it for you? IF DIY any good, newbie friendly FB ad software to recommend?
    {{ DiscussionBoard.errors[11684394].message }}
  • Profile picture of the author philipp lahm
    I think marketing product through social media is more beneficial. You can use pinterest , youtube and website for marketing
    {{ DiscussionBoard.errors[11684646].message }}
  • Profile picture of the author max5ty
    Congrats to the company Facebook just hired for their advertising.

    They started in 2015 and now they have a contract with Facebook.

    They'll handle about 800 million in advertising.
    {{ DiscussionBoard.errors[11684737].message }}
  • Profile picture of the author Showe
    I prefer email marketing. In my opinion it is more personal. It is your list you created and worked on getting subscribers to. If you can build it up to 10,000 subscribers the sky is the limit with all the special promotions you can offer. Paid advertising obviously helps but I only use it to build my email list.
    Signature

    Step By Step Guide To Your First Commission Online. Start The 5 Day Challenge For Free https://showe6021-my-cheetah-website...uilderall.com/

    {{ DiscussionBoard.errors[11685165].message }}
  • Profile picture of the author troy23
    Both are good tactics to use.
    You can market via social media to get people on your list.
    {{ DiscussionBoard.errors[11685353].message }}
  • Profile picture of the author LoriedFav
    Thanks for the information
    {{ DiscussionBoard.errors[11685770].message }}
  • Profile picture of the author George Flm
    It depends where the prospect may roam. Other than that, mastering the art of forging irresistible proposals for MASS exposure I'd pick an email database to broadcast my message and ca-ching.

    ANYTIME.
    Signature

    George Troy Marketing on Youtube

    {{ DiscussionBoard.errors[11685779].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      Exactly. Once you've mastered the art of writing proposals, ca-ching as you said.

      Originally Posted by George Flm View Post

      It depends where the prospect may roam. Other than that, mastering the art of forging irresistible proposals for MASS exposure I'd pick an email database to broadcast my message and ca-ching.

      ANYTIME.
      Signature
      {{ DiscussionBoard.errors[11686005].message }}
  • Profile picture of the author PuBGee Gamer
    Great information
    {{ DiscussionBoard.errors[11685887].message }}
  • Profile picture of the author Awais_Afzal1
    Originally Posted by WF- Enzo View Post

    The new iOS 15 update will render metrics like open rate irrelevant. And some of the recent Facebook issues might push marketers to focus on email marketing. And IMO, brands might invest time on wisely segmenting their audience on email platforms.

    What do you think?

    PS. And oh, I'm strictly referring to running ads on Facebook (Facebook, Instagram, etc).
    How long have you been using Facebook ads? If you are working for a long time I am sure you may have defined enough audience that you can retarget them. First, try to retarget them on Facebook and also do retarget them via email marketing... You should go parallel on both sides...
    Signature

    Online Books For Sale in Pakistan
    Ketab.pk Call:0092321407630

    {{ DiscussionBoard.errors[11686070].message }}
  • Profile picture of the author Daniel Udeagulu
    Hey i'm new to affiliate marketing
    can you please run me thru how i can use email marketing effectively?
    {{ DiscussionBoard.errors[11686074].message }}
  • Profile picture of the author Intlegit
    In my opinion email marketing has always been around and will always be around, because let's be honest most of us still have email from ten years ago and we still use them on daily basis,

    Some social media has come and go, and yet email stays, what I will suggest and it has been recommended by top marketer is to use these social media to build your list, so your ads you should be sending traffic to your squeeze page to build your list

    B'cos if you want to go for email marketing with no list of you own, then you will be talking of solo ads, and some niches you can get good solos for them
    {{ DiscussionBoard.errors[11686158].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      Pretty much. Wait til one of these social networks fade into obscurity.

      Originally Posted by Intlegit View Post


      Some social media has come and go, and yet email stays, what I will suggest and it has been recommended by top marketer is to use these social media to build your list, so your ads you should be sending traffic to your squeeze page to build your list
      Signature
      {{ DiscussionBoard.errors[11686626].message }}
  • Profile picture of the author hichamaziz
    I thank email marketing is the number one for marketing strategy for long term and also short term
    {{ DiscussionBoard.errors[11686762].message }}
  • Profile picture of the author Brian Sargis
    I think both are very useful and have their own place.

    Things have gotten trickier especially with the new iOS 15 update, I would focus on building a list.

    Using ads are great to drive traffic to join your email list, and the great thing about Facebook ads is that you get quick feedback to what the market responds to.
    There are many ways that businesses can do this.

    Whether it's a free report, or if it's a paid front end product that you're offering. The best thing about email marketing is that the rules don't change for email like they do for Facebook and Instagram. All of them are great tools but you essentially own your email list.

    Also following up with past customers and leads are a lot easier. Especially if you use email marketing. You can always remind them of what products or services you offer. You can also let them know of new updates, promotions or new products/services that are being released. With this your average order value and life time customer value can increase dramatically.

    So, I think it all depends on how you want to run your business. I personally would stick with building a strong base with email.
    {{ DiscussionBoard.errors[11686805].message }}
Avatar of Unregistered

Trending Topics