But I'm beginning to think, based only on my own tests and experience, that even though giving stuff away for free can produce great opt in conversions, it leaves you with a whole sea of people who aren't really interested in buying the paid person from you.
Now, I know having list means you can sell all kinds of different things, but I'm becoming more unsure about "attracting freebie seekers to sell them the paid version later on" model these days.
Perhaps I'm just not good at this model, who knows. One market I'm working on will not respond to any sales techniques which usually work...but they will open those emails at 50% on average, and click my product links at around 5-10% on average.
Yet they won't buy! Is is because I already told them they could get a 100% FREE email course on the same subject, and now I'm telling them that there's a more "comprehensive" guide which costs $37?
I just don't know...but I'm going to be experimenting to see if I can change the opt in offer/squeeze page so that it removes the FREE element.
Perhaps I should just go ahead and create a small $7 report to sell them instead?!
(perhaps I'm answering my own questions? I do this alot...time to shut up and let the marketing smarts take over...)