Russell Brunson Acquires Dan Kennedy's "Magnetic Marketing" Company

3 years ago

A month ago, yes

https://marketingsecrets.libsyn.com/...nugget-of-gold

[ 3 ] Thanks
Reply
1 reply

Signature

>> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 12+ Year Vet]

>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services

{{ DiscussionBoard.errors[11688261].message }}

Tony M

3 years ago

Originally Posted by Jason Kanigan

A month ago, yes

https://marketingsecrets.libsyn.com/...nugget-of-gold

Yikes

Seems like I'm late to the party as usual hehe.

Thanks
Reply
1 reply

{{ DiscussionBoard.errors[11688263].message }}

Jason Kanigan

3 years ago

Originally Posted by Tony M

Yikes

Seems like I'm late to the party as usual hehe.

At least you're talking about it... no one else here is :-D

[ 2 ] Thanks
Reply
1 reply

Signature

>> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 12+ Year Vet]

>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services

{{ DiscussionBoard.errors[11688268].message }}

Ian Jackson

3 years ago

Originally Posted by Jason Kanigan

At least you're talking about it... no one else here is :-D

Deep respect, but what's there to talk about?
Take overs happen all the time.
In terms of the training, Russell/CF is not my thing. I joined a couple of years ago to see what all the fuss was about, but the CF "celebrity culture" style of delivery, turns me right off. After a few days of watching and listening I found it to be convoluted and confusing - and I'm no newbie!
Undeniably, the lad's done well, so good on him.

[ 2 ] Thanks
Reply
1 reply

{{ DiscussionBoard.errors[11688400].message }}

Jason Kanigan

3 years ago

Originally Posted by Ian Jackson

Deep respect, but what's there to talk about?
Take overs happen all the time.
In terms of the training, Russell/CF is not my thing. I joined a couple of years ago to see what all the fuss was about, but the CF "celebrity culture" style of delivery, turns me right off. After a few days of watching and listening I found it to be convoluted and confusing - and I'm no newbie!
Undeniably, the lad's done well, so good on him.

The history. Dan Kennedy/Bill Glazer did a lot of the early work in the IM/consulting field and in building the networking events so common today. Some members, particularly in the Offline subforum, belonged to these groups. I myself know the 8-year past president of GKIC. I began studying Dan Kennedy as a copywriter in the mid-90s when I was around 20 and he was self-publishing books I found in the college and local libraries. He hadn't partnered with Bill Glazer yet. The Brunson-MM partnership has been ongoing for awhile and I suppose Dan took the opportunity to cash out. That's a good move at this age and health.

The company went from Dan and Bill to others, and that didn't go so well. Then some time ago he bought it back and reinstilled the values and direction until his health issues showed up. In the past year or so I hadn't heard much until this a month ago.

Personally, I find "knowing where we are and how we got here" to be important in any field I profess to be involved in.

[ 3 ] Thanks
Reply
1 reply

Signature

>> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 12+ Year Vet]

>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services

{{ DiscussionBoard.errors[11688449].message }}

Claude Whitacre

3 years ago

Originally Posted by Jason Kanigan

The history. Dan Kennedy/Bill Glazer did a lot of the early work in the IM/consulting field and in building the networking events so common today. Some members, particularly in the Offline subforum, belonged to these groups. I myself know the 8-year past president of GKIC. I began studying Dan Kennedy as a copywriter in the mid-90s when I was around 20 and he was self-publishing books I found in the college and local libraries. He hadn't partnered with Bill Glazer yet. The Brunson-MM partnership has been ongoing for awhile and I suppose Dan took the opportunity to cash out. That's a good move at this age and health.

The company went from Dan and Bill to others, and that didn't go so well. Then some time ago he bought it back and reinstilled the values and direction until his health issues showed up. In the past year or so I hadn't heard much until this a month ago.

Personally, I find "knowing where we are and how we got here" to be important in any field I profess to be involved in.

I have no real insights into the sale of Glazer Kennedy.

But I have been to lots of Kennedy events, and have almost all his books and courses, dating back 30 years. (E-bay is my friend)

When he gives a presentation, even when it's obviously to sell something...his insights and understanding of how marketing works are profound.

When he would speak, and I was in the audience, I had two sets of notes. One set was taking what he was saying, and using the principles to apply to my own business. The other set of notes was on what he was doing to sell an idea..or a product..

With all the other speakers, I was just taking notes on how they were selling.

With Kennedy himself gone, I suspect that the value of the company will be in the list, and past buying history.

Originally Posted by responsive pigeons

that's peculair. because everytime someone has bought dan kennedy's stuff. it never turned out well.

I can only speak for myself. The majority of a minor fortune I have made selling, is attributed to the fact that I eventually incorporated marketing principles and strategies to my selling.

The vast majority of what I learned about marketing, I got from Kennedy, either live or from one of his information products.

By the way, you said "everytime someone has bought dan kennedy's stuff. it never turned out well.".

What does that even mean? You have the results of every time anyone bought something produced by Dan Kennedy? You know what happened after they studied the materials? Always? My God, that must be a terrible responsibility, collecting all that information, calling all those customers. I applaud your dedication.

[ 3 ] Thanks
Reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11688452].message }}

responsive pigeons

3 years ago

that's peculair. because everytime someone has bought dan kennedy's stuff. it never turned out well. plus how is russell going to do this. sense magnetic marketing is mostly an offline thing. he wants to promote his online clickfunnels bs by getting his customers to buy magnetic marketing stuff and implement it with clickfunnels websites. we shall see how this turns out in the coming couple of years.

Thanks
Reply

{{ DiscussionBoard.errors[11688384].message }}

David Hooper

3 years ago

I don't follow what Russell is doing very closely, but I wonder if his crowd will connect to the DK stuff. Plus, as mentioned, it doesn't appear that DK is going to have a lot to do with this.

Dan himself has said that a lot of the value of celebrity-based companies has to do with the head guy. And once that guy goes, the company often goes with it.

For a good parallel to this, look at Dave Ramsey. He's been trying hard to find somebody to take over as far a draw and just hasn't been able to do it. And younger people don't connect to his gruff style, so he's not bringing in a new audience as fast as he's losing his current one.

[ 1 ] Thanks
Reply

Signature

25 Podcast Episode Templates - FREE

{{ DiscussionBoard.errors[11688479].message }}

hardworker2013

3 years ago

Wow! Russell Brunson is making big moves!

Thanks
Reply

Signature

CLICK HERE TO LEARN HOW TO MAKE MONEY ONLINE FAST

{{ DiscussionBoard.errors[11688648].message }}

BookGuide

3 years ago

Wow, really good news.

Thanks
Reply

{{ DiscussionBoard.errors[11688833].message }}

IM2Pat

Banned 3 years ago

So...what happened to Dan Kennedy then?

Thanks
Reply
1 reply

{{ DiscussionBoard.errors[11689396].message }}

Claude Whitacre

3 years ago

Originally Posted by IM2Pat

So...what happened to Dan Kennedy then?

i just got an e-mail from Dan Kennedy/Russell Brunson.

They are selling a combination of Kennedy's print newsletter and Brunson's newsletter. You get a bunch of free downloads, and books (from both of them) to start your subscription. It's $99 a month. You do pay $35 to cover shipping to start off.

Kennedy says he's writing much of the newsletter himself. And he's now speaking live again.

Thanks
Reply
1 reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11689485].message }}

GordonJ

3 years ago

Shipping?

And Handling? How quaint. Old world. Even geezerish isn't it? Yet I still love getting those things in the mailbox. After 25 years of digital, Ol Dan is going the paper route.

Maybe I'll fire up the presses and order some new trees be planted as I recycle the old, what goes around comes around.

Wonder if he will offer a binder, or a certificate of authenticity too? HA!

GordonJ

Originally Posted by Claude Whitacre

i just got an e-mail from Dan Kennedy/Russell Brunson.

They are selling a combination of Kennedy's print newsletter and Brunson's newsletter. You get a bunch of free downloads, and books (from both of them) to start your subscription. It's $99 a month. You do pay $35 to cover shipping to start off.

Kennedy says he's writing much of the newsletter himself. And he's now speaking live again.

[ 1 ] Thanks
Reply
1 reply

{{ DiscussionBoard.errors[11689508].message }}

Claude Whitacre

3 years ago

Originally Posted by GordonJ

Shipping?

And Handling? How quaint. Old world. Even geezerish isn't it? Yet I still love getting those things in the mailbox. After 25 years of digital, Ol Dan is going the paper route.

Maybe I'll fire up the presses and order some new trees be planted as I recycle the old, what goes around comes around.

Wonder if he will offer a binder, or a certificate of authenticity too? HA!

GordonJ

to be fair $35 probably covers the cost of fulfillment. There are several books. My guess is that the package will weight about 5-8 pounds. And they will use a fulfillment house, I'm sure.
So they will acquire a customer for free.

I didn't buy the offer, but I'm assuming there are at least two upsells (before you order), so there is money in the front end.

The old chestnuts get pulled out and used, because they work.

A certificate of authenticity (I know you're joking) would be insulting to you or me...but to a newbie? It makes them feel secure.

Just like the implied limited supply, implied outrageous demand, and a time restraint are all things that make me gag. But I know if I don't do them, sales suffer.

The only reason I didn't send for it is that $99 a month is more than twice what I used to pay, and Kennedy spends way too much space talking about his political views.

And it's not what I'm paying for.

Thanks
Reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11689519].message }}

Princess Balestra

3 years ago

Amazin' what you can do with a Flowery Wand.

Gotta commend the guy for skyscrapes articlin' the wahoohey outta the copywritin' greats an' dripfeedin' it to the goobers.

Thanks
Reply

Signature

Lightin' fuses is for blowin' stuff togethah.

{{ DiscussionBoard.errors[11689509].message }}

JohnPall

Banned 3 years ago

[DELETED]

{{ DiscussionBoard.errors[11710033].message }}

GordonJ 3 years ago

Originally Posted by JohnPall

can't we get em for free? I mean the manuals/book/courses

I thank you for showing us a modern view, maybe one held by a majority of millennials and a lot of newbie Internet Marketers.

Everything you say, manuals, books, courses are COPYRIGHTED. They are property which belongs to someone else.

I suppose those with this free mindset will drive by an orchard and pick the fruit without paying for it. My Ol Uncle used to shoot (at) poachers who tried to steal his corn.

This is a disheartening thought for those of us who have invested in knowledge, learning and experience and create Intellectual Property which generates income.

We warriors often discuss information marketing, and this subject comes up, how to protect your work from the thieves of the world.

Sure, we all like our freebies, and there is plenty of that available online.

But to openly seek other people's work for free, to a Warrior marketer, it is reprehensible.

There is a black hat forum which mirrors this one, somewhat. Maybe you would be better suited to join there (have to google it, I won't provide a link).

GordonJ
- [ 1 ] Thanks
- Reply
{{ DiscussionBoard.errors[11710037].message }}

Randall Magwood

3 years ago

Congrats to Russell. I was just listening to GKIC small business marketing hour episodes on Youtube 2 days ago, and have to say i miss Dan's no BS style of teaching. I think Russell will take this brand and continue to progress in the right direction - and integrate it with his click funnels teaching. Certainly something to keep an eye on.

Hopefully it doesn't get lost like Corey Rudl's internet marketing center. But only time will tell.