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Is a marketing funnel better than a website

by felisitie
14 replies
Building a website can be such a hassle as compared to a funnel. I have come across some articles and videos that are advocating for funnels, to the effect that why build a website when you can just build a funnel. Is it possible to just have a funnel for your business without a website?
#funnel #marketing #website
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  • Profile picture of the author Mark Singletary
    Many people pushing that thought are also pushing a funnel system like ClickFunnels. Also, most people who say that have a website. They may send certain traffic only to a funnel but there is still a website with a blog, newsletter archives, whatever.

    Can it be done? Yes. Depending on the traffic, your reputation/credibility, your offer, etc.
    My two cents.
    Mark
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  • Profile picture of the author MikeFriedman
    Originally Posted by felisitie View Post

    Building a website can be such a hassle as compared to a funnel. I have come across some articles and videos that are advocating for funnels, to the effect that why build a website when you can just build a funnel. Is it possible to just have a funnel for your business without a website?

    How are you going to build a funnel without a website?
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  • Profile picture of the author Profit Traveler
    Banned
    I am very quick to send people to auction sites to browse the "Just Sold" listings and see websites that have no traffic and no revenue, just recently registered, and still sell for hundreds of dollars.

    So with that in mind I would always choose to create a real ASSET.

    The more you grow it (backlinks etc) the more value it will have.

    The more money you make each month..the more value it will have.

    If you decide to change niches you will have something that someone else may find value in.
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  • Profile picture of the author MrFume
    A Funnel is basically a linked series of web pages, with your funnel you will have a very definite objective of selling a specific item/course. A Website is also a connected series of pages but this has a more generalized objective, to present a Blog based on a subject, or a specific company, or entity.
    A Funnel is simply a sales process that uses published pages to move the visitor along, in a pre-determined sequence. So the choice of format is going to be guided very much by your intentions here!
    What do you want to achieve with your publishing?
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    Journalism, the profession is undergoing a massive change since the WWW has arrived. I help people to build their personal profile and create a multi-media platform with WordPress, Podcasting, Writing and Video.
    Digital Media for a Noisy World

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    • Profile picture of the author Ian Jackson
      Originally Posted by MrFume View Post

      A Funnel is basically a linked series of web pages, with your funnel you will have a very definite objective of selling a specific item/course. A Website is also a connected series of pages but this has a more generalized objective, to present a Blog based on a subject, or a specific company, or entity.
      A Funnel is simply a sales process that uses published pages to move the visitor along, in a pre-determined sequence. So the choice of format is going to be guided very much by your intentions here!
      What do you want to achieve with your publishing?
      Via opt-in, I can easily keep communicating with my subscribers through my funnel & email.
      Not so easy to get (any) visitors back to a website or blog
      Just my 2c
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      • Profile picture of the author Profit Traveler
        Banned
        Originally Posted by Ian Jackson View Post

        Via opt-in, I can easily keep communicating with my subscribers through my funnel & email.
        Not so easy to get (any) visitors back to a website or blog
        Just my 2c
        Funnels are absolutely essential and while a website is a true asset having a funnel integrated on it is what makes it a real business in my opinion.

        If you just created a killer blog post for example you mention it to your subscribers/email list noting the gold nuggets you shared with a link and that is one way to get them to return to your "website or blog".
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  • Profile picture of the author Subhodip Das
    When you have a website then you can do a lot of on-page activities which can drive more traffic one way or another.

    More activities = More opportunity

    So decide carefully.

    But technically you need a website anyway, you need to build your landing page somewhere. cheers!
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  • Profile picture of the author incomenow
    When it comes to building an ideal online business, it's not ideal to just restrict your business to building funnels alone. You primarily need a website to take your business to the next level in the online world. After you have created your website, you need a blog too as this will ensure that you can earn four times traffic more than those without a blog. Now, with your funnels, you can convert potential visitors into customers and build more trust and credibility for your business.
    Originally Posted by felisitie View Post

    Building a website can be such a hassle as compared to a funnel. I have come across some articles and videos that are advocating for funnels, to the effect that why build a website when you can just build a funnel. Is it possible to just have a funnel for your business without a website?
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  • Profile picture of the author himmayn
    Yes indeed funnels are really effective when it comes to marketing
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  • Profile picture of the author Amelia John
    I think building a funnel is more important than building a website. funnel is a strategic way actually. And businesses always grow based on a strategy.
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  • Profile picture of the author MValmont
    Depends what kind of traffic you have (if you have any) and what kind of products (price point, yours or affiliate for someone, etc) you are selling
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  • Profile picture of the author Global Lancers
    yes, it is possible to just have a funnel for your business without a website because you can get the leads and justify your marketing funnel by relying on other 3rd party platforms like Social media channels Amazon, e-commerce business, etc.
    But if you want to grow your business with more personalized and trusted customers or visitors then it is important to have your own website. That will not only help you to gain traffic but you can earn more credibility & sales for your business.
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