Ten Content Marketing Trends To Watch In 2022

by WarriorForum.com Administrator
15 replies
A new infographic on Search Engine Journal shows content marketing trends you'll want to have on your radar as you strategize for a successful 2022.

Dramatic changes in consumers' behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose - and people looked to the brands they do business with for answers. In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022.

Video, digital and real-world events, owned-media assets, and paid media are among the top areas of content marketing investment for the year ahead, according to CMI's latest B2B Content Marketing report. In this column, we'll take a look at 10 specific content marketing trends driving this increased investment and activity. For each one, you'll find tips and takeaways below the infographic to help you capitalize on them for marketing success in 2022.

#2022 #content #marketing #ten #trends #watch
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  • Profile picture of the author IM2Pat
    Banned
    Thanks for this! This is invaluable content. My only concern is ...isn't it getting harder and harder to stand out with all the millions , maybe billions of websites out there in the ether? My hope is the cream will always rise to the top! Good Luck Internet Marketers!!
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    • Profile picture of the author WF- Enzo
      Administrator
      Yes it's a lot harder now to stand out...



      Originally Posted by IM2Pat View Post

      Thanks for this! This is invaluable content. My only concern is ...isn't it getting harder and harder to stand out with all the millions , maybe billions of websites out there in the ether? My hope is the cream will always rise to the top! Good Luck Internet Marketers!!
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  • The good thing is it looks like more work for content creators. The bad news is it seems like more work for content creators.
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  • Profile picture of the author Nyx004
    yes, video content has leading role in content marketing nowadays. it gets really harder to be outstanding with your content, but i guess creative content is very helpful in that case.
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  • Profile picture of the author IM2Pat
    Banned
    is there anyway we can see intel/data on trends /practices that are going away...or at least trending downward??

    thanks again,
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  • Profile picture of the author Subhodip Das
    A lot of people really working hard on their on-page content. The bottom line is you need to put something useful on the table, if it's a boring piece of the page then you won't get to stand out on SERP.
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  • Profile picture of the author Devilfish168
    I feel is still " subjective " ??? recently dec yea just recently another Google update and again some crappy site can rank etc.
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    • Profile picture of the author Old Molases
      Tell me about it. Whatever you do the great planner (The Google) will always have something to crush you.
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  • Profile picture of the author hbeezy
    I figured that content marketing would have quite a boom but I wasn't expecting it to happen this soon. The pandemic really started a lot of things but the biggest has got to be online shopping.

    With that said, since everyone is running online to find a (honest) review, now content creators all over have to step up their game. 'Cause the more people that go online searching, the more the content creator has to provide to keep up with their competition.

    At least competition is a good thing; it shows that there's opportunity in that market/niche.

    We just have to make our USP's different (unique selling proposition) so we can stand out.

    One way I'm going to have to consider is to reformat my content for video and audio purposes. We are that far into this digital age that print medium and article marketing/blogging medium is starting to not gain as much traction as it used to. It still pulls, but compared to a video or audio, not so much.

    Now, since the price of ads is going up (because of the online shopping boom, web 3.0, saturation, etc.) I might as well jump in some paid ads while it's still somewhat cheap so my site can get more exposure LOL.
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  • Profile picture of the author Aiden Miller
    Here we mention 10 Content Marketing Trends which you can Watch Out For In 2022
    on which few are AI ( artificial intelligence technology}, more specialized content , High quality SEO and documenting your content strategy .
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  • Profile picture of the author Mayank palodia
    Video content is also ruling nowar days and infographic content also can be one of these . By the way thanks for this ten contents I like it really wall.
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  • Profile picture of the author TodosR
    in my opinion will be more then 66% ,marketing industry always going up and increasing which gives more clients and more revenue.
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  • Profile picture of the author digi4everyone
    Thank you for sharing such a interesting content

    Keep it up.
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  • Profile picture of the author writeaway
    SEJ nailed it on the head with SEARCH INTENT

    For the longest time, SEO has always focused on "TARGETING" the right keywords

    On the surface, this sounds legit but it often translates into just merely mentioning the keyword in 'the right places' of content

    There was really no focus on DELIVERING ON THE INTENT behind such kws.

    People types those kws into Google for a REASON

    Focus your content on that REASON and you gain a competitive advantage.
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