Wow Big Fail Lost Money

16 replies
We have been planning this promotion for the
past week or two and finally launched
it.

It was basically a new report I just finished and we
were going to promote it.

This was a lead generation promotion.

Well we paid for a good amount of traffic
and it has flopped for the past 3 days.

We tested, tracked, and tweaked, and
we couldn't get it to convert over 10%.

We split test, set goals, etc...

The promotion just stunk. And I was really excited
to launch it.

So what's my next move? Well I gave the greenlight
to pull the promotion.

I'm almost done with the new promotion that
I'm very excited about.

Moral of the story. We all fail. Don't take it personally.

Just because you do a promotion that flops, it doesn't
mean you should quit. Just give pull it and move on.

I've seen how fast money can be made when you
hit the homerun. So you may strike out a few times.

But once you find one that works, you milk it till it's
bone dry.

Hopefully this gives you some inspiration if you've been
striking out.

Daniel
#big #fail #lost #money #wow
  • Profile picture of the author Rick Johansson
    Yes it really sucks when a promotion fails. You line up the JV partners,they promote, and the whole thing bombs.

    Luckily there are those home-runs that keep us going. The good part about failing is you now know what NOT to do next time.

    Rick
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  • Profile picture of the author Ron Douglas
    Fail quick, learn from it, move on to the next project. It happens to us all.
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  • Profile picture of the author Cryp
    You haven't failed, you just did not find a way which works, now get 9999 more
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  • Profile picture of the author Kevin Williams
    Glad I haven't experienced this yet, but it will be helpful to keep in mind in case the unfortunate happens, thanks
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  • Profile picture of the author williamrs
    It's really bad, but happens every time...
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  • Profile picture of the author Zeus66
    Great reminder, Daniel! I always think about one of my heroes, Thomas Edison. That guy failed so many times it's a wonder he didn't jump off a building long before all of those wonderful inventions. I'm not sure such a trait can be taught, but I like to think it can. This very thing is often what separates winners and losers in the long run.

    John
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    • Profile picture of the author housefinder
      The true champions are the ones who rise again after every fall. I am glad that you are not letting this keep you down.
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  • Profile picture of the author Frank Bruno
    As Napoleon Hil said...

    "Every adversity brings with it the seed of an equivalent advantage"

    Frank Bruno
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  • Profile picture of the author Mohsin Rasool
    Hi Danial,

    Thanks for sharing... Just another day i was thinking...and I made a rule!
    That is how many hours/days i need to repent on my failure....as it is fact
    things are going to fail sometime...

    Well I think (for me) ONE FULL DAY is enough
    Next day let's start over...

    Thanks for the reminder!
    Mohsin
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  • Profile picture of the author Daniel E Taylor
    LOL Funny how this thread gets upped from the dungeon
    today and we JUST started the new promotion today.

    We'll see how this one goes.

    Daniel
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    Self Actualization is one's true purpose. Everything
    else is an illusion.

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    • Profile picture of the author mrmatt
      Sorry dude! It totally sucks the wind out of you when they don't go as planned. It is an awful feeling but it only makes us stronger and smarter.
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  • Profile picture of the author diverdown
    If I only kept track of the number of times I had a project I was sure wouold buy the beach house in the islands only to see it crash and burn.... Upon retrospection not one of the promotions bombed ~ it was just a lesson to learn and a mistake not to be made again.

    Never give up - take a step back access and develop your corrective action plan and root cause analysis why the results came in below expectations.

    never rise faster than your bubbles
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  • Profile picture of the author davidac
    Thanks for this post. I have been working away in IM for some months now. This post is a great inspiration for me. Thanks!
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  • Profile picture of the author Emily Meeks
    Sometimes, that's what happens - you run, you fall and skin your knee, but then you get up and keep running. I had a knack for that when I was 2 - but I always got up without crying or missing a beat >
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    In all that you do, know your True INTENT...

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    • Profile picture of the author Jamie Lewis
      The only thing I can think of that went wrong, (according to your numbers) is that you paid $2.00 per click and you made less than $20.00 per sale. (as an example) Do I have the math right? Could you pause and then re-launch at $40.00 per sale?

      If you are trying to convert your leads, why dont you do a mass control thing? That certainly wouldnt be a loss in the long run.

      1:10 is pretty darn good. Just wondering.
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