Why do some make it and some do not?

The objective is to lesrn through trial and error .I had the shiny object syndrome until I realized that consistent action and applying my skillsets will get me results .

Marketers 'put out information' because THAT is marketing. I've noticed almost everyone who posts about 'shiny object syndrome' sees themselves as a 'victim'.

It's more comfortable to blame 'marketers' who tempted you than to admit YOU were gullible. You wanted to believe it was easy, there was a 'secret'; you wanted steps to follow and were willing to believe all the easy money promises......the promises MARKETERS make to sell their products.

Nothing wrong with shiny objects - most of us fall for some of them when we are new. Once you realize you are buying dreams rather than building a business....you move on. For many, it's part of the process.

Simple answer= I think they just keep going, learning, and implementing.

I would guess that many People give up when they realize that it's not as easy as many People/Marketers claim -- and there is usually a certain amount of work involved (Sometimes a lot.) ... I also think that having "high self-esteem" -- and belief in themselves and what they want to accomplish -- makes a difference. Then there's dealing with ventures (etc.) not being successful. (Many times that's just part of the process: Learn something from it and keep going ...)

As for the "Shiny Object Syndrome", similar to what Kay said, I think it's just a stage that many People have to transcend .

2C

P.S.
To sum up: 1. Keep going/being persistent and implementing/taking action. 2. Keep learning 3. Have belief in yourself and what you want to accomplish. 4. Learn something from "mistakes/failure." Good Luck. : )

Wasn't in New Year's mode to begin with.

I planned for the weekend by getting my covid booster late friday afternoon - knowing from experience I'd be feeling bad for a day or two.... Reaction from this shot was not as severe, so today busy packing away huge amt of christmas decorations.

A few years ago I would have kept working through the chills and feeling bad...but not any more. Holidays are for family and since I'm mostly retired, work is no longer the top priority. This is WHY I worked 7 days a week for many years...and I'm loving it.

It all boils down to consistency and one's willingness to learn from mistakes (one's own as well as other people's mistakes)

It also helps tremendously if you're not afraid to fail quickly

Fail quickly, learn from your failure, move on to the next step

Starts small but think big. Focus on your chosen niche.

Reading GordonJ's response lit me up, so I will appologize in advance...

The statement in bold above is not TRUTH, it is a side step to any amount of accountability in what is offered... What it is REALLY saying is if you follow my plan, and "fail" it is because other marketers blocked you from success.

The TRUTH is, There is no such thing as saturated, there is no such thing as over crowded, that is ALL a lie. The REALITY is all of that that is "Bad" is a blessing... an opportunity... a pathway of golden brick laid before you.

If you enter a niche and find a ton of competition... just start clicking away and and getting on all those mailing lists... see what they are doing, how they are doing it. See where the ads show up. Then simply replicate it... its not hard. Think of this for a moment you are on facebook and you see an ad for Course X... do you see other ads from other marketers for Course X or just the one? Get on later and do you see the same ad for Course X or is it an ad from another Marketer?

Facebook by DEFAULT takes like offers and throws them in what might be called a "rotator". Based on your cost per click you will be added in the rotation. Might be once every other rotation, might be once every fourth rotation, might be twice per rotation. You can fight for crumbs, OR you can get a piece of the pie.

I cant answer specifically for anyones situation, BUT my probably better than a guess is going to say that Shiny Object Syndrome is more about the BUY than the effort. If you goto a garage sale and find a 1962 Barbie Doll in its original packaging (and you collect such things ) you are going to BUY it and take it home and put it on the shelf.

If by chance you are on Facebook marketplace and by some act of God you find an all original 1968 Camaro for sale with 8000 miles on it ( if you collect such things) you are going to BUY it and stash it away in your Garage.

Now if you buy a 1962 Barbie at a garage sale and its in OK shape and you paid like $1.00 for it, you might try and find some original clothes for her on eBay and bundle the whole thing up for a profit, OR if you find a 1968 Camaro that needs a lot of work, you might buy it to work on and fix up and sell for a profit.

Online marketing courses are the same thing... You can BUY them all day long, but if you don't actively apply what is being taught - to give the course you just bought personal value... to turn that course from a "Purchase" into an "Investment" Whos fault is that exactly? The ONLY victim is those from self-inflicted wounds.

If you want to win at the game that is called "Internet Marketing" its not about Courses. Its about Skill Set Education. If you sit down and say "Ok I am going to start an online business" what is the first thing you probably need to do? I am going to say you need to build a website right? Of the what 1,000,000 members of this forum? there is probably not a one will disagree that the FIRST website is hands down the hardest.

So I would suggest, to keep the stress and investment down build your first ever site OFFLINE. No domain name, no webhosting, no SSL certificate, no this that and the other... Load up Xampp on your computer and start LEARNING ( https://www.staymeonline.com/wordpress-website-offline/ )

LEARNING is the key to success - And take the path of Learning one step ata time... I need to learn how to build a website, I need to host my site, I need to learn about E-mail, I need to learn about X, and Y, Z. Dont throw the whole thing in your lap at once - thats just asking for "Failure" - Just asking for overload.

Once you have the Core of your money making machine in place, THEN you figure out what you are going to put in the machine, that is going to make money. I just started a gentlemens bet on the 1st - as to how much money I can make with "My Little Pony" in the next year. The Goal is $50K If I even think I can make $50K with My little Pony in a year, how hard is it to make $1000 a month selling a diet plan?

I understand it sounds like a really obnoxious statement... I get it... but if you want to sell Diet plan X, outside of "Learning" you should be searching "Diet Plan X" and getting on as many mailing lists as you can. An UNTRAINED eye will be able to tell REALLY FAST which ones are probably selling, and which ones are not - it will be painfully obvious - and again.. dont WRITE e-mails, READ e-mails - Educate yourself, LEARN what success looks like - and then EMULATE success ( I didnt say copy, I said emulate )

The SKILLS you learn, you will always and forever be able to move forward with. Courses? they just take up hard drive space.

*** Added *** Raising my hand, I worked Friday, Saturday and Sunday Holidays are a FREE day, just MEand what needs to be done, and DOING when everyone else is taking a break - "Weekends, and Fed Holidays separates success from failure" - My granddad

I think the biggest part of Shiny Object Syndrome plays on SocialMedia especially Instagram.
Too much FOMO and misleading information is dangerous especially for those ones who are just starting.

I had SOS many times and sometimes I feel I still have it lol but I think thats normal especially in this digital age. Educate yourself in this topic and stay strong

Pretty easy, it all boils down to how much you want it.


Or as Jordon, said, some will slack off, and others won't. I am slacking off and doing some research and cleaning up, to make 2022 the best yet, for my chosen field, which is stock trading online, and not necessary IM, (although l have about 10 years experience, and yep l built a website in 2010).

Or l built a website, and after a few years realized it wasn't going to cough up, then went to a different host, and built half a dozen, for a lot less, and tried to sell products l created, then software, (l ran that here as a WSO, and other ideas) then PPC, and after 8 months of being in a course run by a successful Pay Per Click marketer, gave that up, (by then the costs and risks were pretty high).

And a few other things, learning and whittling down my options as l went.

And you know what, last year was pretty terrible, sure l did well, but also not so well, even though l held onto most of what l started with which is something for traders trying to turn a profit, (most lose it after the first year or so).

But l have to make this work, since l have nothing else on my list l can try, which doesn't mean l will put it all on red or black, but it does mean that l will stay with it, no matter what.

A case in point is, most would try and after a few years or more, and no profits, think, "this doesn't work, I'd better go back to mowing lawns".


And sure l could think that, but l have also kept a year of my trades as a screen image and kept records, which l have recently studied, and will use soon.

There is gold in your failures, and advantages in persisting with it, no matter what.

Most do not even understand how a business works.

Despite it being explained again and again by different people here--so there's no reason not to get it, because at least one of those explainers is going to say things at a level newbies can understand--they think something magical is going to happen...and when it doesn't that "The Secrets" are being kept from them by those succeeding at IM.

Interesting parallel with the beliefs of poor people about rich people.

Then, the belief that success somehow comes from outside of you. This creates a belief in the shiny object.

That belief only lasts three days, and I can say this from over a decade of observation in this forum and elsewhere.

The belief in success MUST come from you. Not the shiny object. You must persist beyond a few short days.

Not even understanding what the shiny object is (a piece of Traffic or a piece of Conversion, and certainly never a Business In A Box), and putting your faith in that, is a recipe for failure. Your energy and effort will deplete after a few short days.

When your belief is in yourself, it doesn't matter what the tools are. You try one, it doesn't do what you want, you get rid of it or figure out a way to support it to get better results. YOU are the source of energy and action. Not some Click-O-Matic. Newbies reading: if it was Paint By Numbers, if it was easy, everyone would be rich. Clearly everyone is not rich. Therfore, success must come from somewhere else than The Method/The Click-O-Matic/The Secrets.

As for tag's comment about people sticking with it for "years", I find that very hard to believe. Putting a lousy first draft website up there, never thinking about how to get traffic to it, and leaving it alone month after month because you paid for a year's hosting is not "sticking with it". That's abandonment.

What I have seen is people glomming onto a new external thing as their next savior...playing around with it for a few days...then losing interest and losing hope and falling back to wait for the next big thing to come along. Who knows how they're being financially supported--a job, or a spouse, maybe. I have watched some individuals do this for 10 years.

At the end I come back to Gordon's question. Are you ready to work? Are you willing to give up treasured things of today to get other treasures of tomorrow? Nope? Oh, well, then there's the door...

..."But he kept The Secrets from me!"...

A lot of people try for years: unfocused efforts.


I have been approached by some wanting help, who had tried. I mean, they had tried. But they tried 78 things in 1 year. (During the 2 weeks when we were communicating, one of them, started and abandoned 4 things).


I saw the results of his efforts... Me, with more knowledge than him, would have spent some 8 hours to accomplish what he had.


So, he put in time and effort. But the wrong way.


He is extreme. Others have done the same.


It has to do, I think, with the magic payout and something else:
no knowledge of how to asses if what you are doing is working or not.


In my own case, when I started, I had people criticizing me because I told them things were going great but I had not made one sale. Others, because I had not achieved some other final goal.



The way I judged:
When I built my first website, it was ugly as hell. But it worked (in the sense that pages were loading, images were loading, buttons and links worked). I considered that was a success and got ready for the next step.



People looked at my site and said it was a failure. Or, since it was not making money, that making money online was not for me, I had failed.


The most common occurrence of this error of thinking I find in the SEO section:
people complain that they wrote perfect articles, 2000 words long, and they have the keyword in title, in alt text, in everywhere it should be and Yoast is saying their SEO is perfect yet they're not ranking or, worse, they're not making money.


Part of making it is knowing which tasks are required (and you need all of them). In the case of the SEO complaints, many truly do not understand and do not know they do not understand, all the things that are required to make a site make you money, to make money online.


As you mentioned, many have explained... Google's there. Still, they do not know.


Once I came upon a seller of info who, in response to someone asking him if Google making all that info available, is not going to cut into his business, said:


Nope. Google gives all the info but does not put it in order. I do it too, on my site. People who visit my site still buy from me. Because when they buy my courses, the info is both complete and in the right order.


Seems human beings are not good at doing complete research, analyzing the results, ordering them in a good way. Throw in the impatience created by all the abundance of "Three months ago I was homeless, now I'm standing next to a Ferrari in front of a McMansion. Gimme $19.95 and I'll show you how you can do it too."


Also, they do not know how to learn how to apply what they learn: a lot of the people you've come across who don't make it have a lot of info. It's not organized in their mind and they do not know that a lot of it applies to other areas.


Or else they're afraid.


Plus, there are so many 'binge-worthy' shows and nobody's taught them how to resist. I am not being facetious. There are tons and tons of kids living with parents who watch hours and hours of TV. Which means, these kids will have a harder time staying focused.


Read recently that between 2000 and the middle of last year, the average American's attention span shrank 30%. (Don't know how they measured it, but it does seem that people around here do have significantly lower attention spans.)


Combine all of the above, and many will never succeed at anything that's hard. Which is sad for them, good for me (less competition).


Maybe I'm wrong and what's keeping them not succeeding is internal: they think they want to be self-employed, start a business for reasons they're not really into: to please daddy, for instance, not because they really want.

Dank
Attention spans are not getting shorter. With the expanding amount of content people are filtering based on interest a lot faster. If they are not interested they don't stick around.

Many places that didn't have adds a few years ago now do .if there is any good reason why most marketers fail. Is they don't learn how to get and keep attention.

I will stop watching a YouTube video the second after I realize there will be a commercial every 2 minutes or less. I think I wasn't the only one because that has been happening less

The reason why most people don't succeed is that in pretty much every area most people don't succeed. Marriage, business, weight loss, most people fail to write a book and most books that get written don't get published.

Blah blah

Now I only heard this from one source but I have heard it parts from many.

The number one trait of people who make it or build wealth starting from zero.is career training like engineering which require following systems for long periods of time to get results.

No system being followed or developed no success that is repeatable or sustainable.

In my opinion its all about mindset ,your limiting beliefs etc .If you remove subconstient limiting beliefs making money will be easy

The whole "shiny" object thing is just an evolution of the internet...

I remember when Cory started selling his ebook...

Allen was doing the "no down payment thing"

Don was doing his classified ads thing from a single bedroom...the first course I ever bought off T.V., and I still think it's valuable.

Jason Kanigan has been doing his calling thing for quite a while...he's probably one of the best there is at it. I've looked at his site and even though over the years he's had to put up with some negative stuff, I think he's one of the best at what he does.

Gordon...knows his stuff when it comes to copywriting and hot sheets.

Claude...one of the best at sales.

Savidge...one of the best at offline marketing.

Ken, great at sales...

DABK, Balestra, SA Rubin, Pescetti, Promotional Guy, and Kay know their stuff...shouldn't mention names because I know I'll miss a lot...

Too many to mention really.

Not trying to get likes...they don't pay any bills or even excite me.

I got my new Tesla Roadster yesterday so am about ready to take it out for a road trip...now have over 1400 rental units and have decided I spend way too much time on Social Media. I'm going to try and focus on other things this new year...

but there's still money to be made on the internet.

I've watched the evolution on Facebook...now it's agencies and moving towards service businesses more.

Some great copywriters out there these days...most of them young and killing it when it comes to sales.

So yes, there's still money to be made, and there's still the shiny objects...

the only thing I would say is to realize there is no quick fix. There is no quick road to getting rich other than the lottery. It takes time and usually what you start out with is not where you'll end up...

but I've said it many times, you'll never know where you'll end up until you start with something.

I wish you all the best this year and hope you make a ton of money. It can be done and is being done...

as a sales & marketing professional for over 20+ years going back to AOL/Webcrawler days... I always try to subscribe to what I have witnessed over the years...that the cream will rise to the top! However, even quality businesses with top-notch products can and do get lost in the 'noise'. This is where quality SEP and other Sales/Marketing skills and practices will help that quality get attention. Good luck!

Persistence is key, stick to the fundamentals, learn how to spot opportunities, believe in yourself!

Good Luck!

Noise isn't a problem.

In my past life...I've written blog posts for companies that have gone viral all over the world and helped them get bought out by bigger companies for millions.

A bad song can be noisy...a good noisy song can be popular...

it's all in the delivery...

See, it's always been about mindset. Mindset is the #1 thing that will help a person to get "there" or not.

Whether If you think you can or you think you can't, you're right.

Work also has to be taken into account. And if one is not willing to work, the next question is, is that person willing to pay money for said work to get to the result that they so badly desire?

Then third, do they really want what they want that badly?

I truly believe in this one quote that a wise person said: once you want to succeed as badly as you want to breathe, then you will be successful.

Now, I don't live by that statement (unless I'd be working all the time). But I do refer back to it so I can remind myself of the mindset I need to be in to get where I want to be.

It's always been a marathon, not a sprint. Anyone that tells you otherwise clearly had other resources to be able to "start sprinting".

Admirably, I didn't read the whole thread, at least not yet... but my take on this is 180* polar opposite of shiny object syndrome, albeit I believe many do suffer from the exhausting effort of finding someone else's "golden branch" so to speak.

I've found myself feeling more ill-equipped for success, than any fear of failure that at times cripples me from starting or finishing a project. What I have found by skimming the master's and brilliant minded that have not only achieved success, but have sustained it and built trust within others is the most intimidating as a person seeking to break into markets such as copywriting, building sales funnels and lead capture lists.

I would also state that having written/typed in excess of 12,000+ words in the past 3 days, there's a disconnect between what to leave in(?) and what to leave out(?) Especially, nowadays as the whole of humanity that has handed children cell phones at ages earlier than 10-12 years old, and even then, my own children grew up watching South Park, King of the Hill, Rick and Morty, et cetera... and all-the-while they are soft AF!

I know this may at first appear "off topic" but the point returns to the marketing question, what are we even allowed to say or write these days? - that doesn't have any bias, offensive language, or some form of sexiest or health related potato that has all but been neutered by people professing to be easily offended, and yet; again I mention that many of our 20-30 something's grew up with what could only be defined as some harsh and crude comedy, but in life they turned soft.

I literally have materials written and on audio files that contain some of my most brilliant works and the only way I can even imagine giving someone access would be via; an email subscription. Even then, I wonder if a few complaints against satirical humor, comedy, or straight up truth without all the hyperbole, bs, and not tripping the algorithms and getting flagged for some acenine use of words- seems nearly impossible today.

My concern is basically what Rich Schefren's shirts bear; "Deny Big Tech" - most would find that almost hypocritical as he had made a fortune online utilizing tech... but, I think he too understands the differing types of marketing and the controls over communications which at the core; is marketing!

I know communication is not my major weakness, but technology damn sure has stalled my initial intentions, while all I ever buy is tools, most the information can be acquired freely - it just takes longer than paying a guru, mentor, coach, or an expert.

I am more worried I may need to seek an NLP expert as I have been going pretty deep in meditation and the psychology that many of the wise teachers clearly studied in addition to marketing, so my only excuse is that I cannot stop learning long enough to stop and turn around to help those just entering these arenas and due to that fact, I find myself stuck in student mode!

So not everyone suffers from shiny object, I just hope the time invested will come back compounded with a shit ton of interest or I may have just been wasting time!?

Most people don't believe that they will ever make an income. And this affects the amount of work they are willing to put in...next to nothing.

I was wondering how I missed this insightful thread then remembered I was clobbered by a Typhoon and still reeling from the power outages.


But glad my eBook and commentary generated such excellent points of view!


Sometimes we do have to take a moment and reflect on where we are and how did we get there but then dust off the shoulders and get to work.


A lot of factors got us where we are and nothing can prevent us from getting where we further want to be.


It's like driving and walking as a pedestrian we see everything a bit different depending on the scenario.


When we get greeted in a store we as marketers know there is much more to it than a greeting. It is a system.


We have to step back and first acknowledge the systems that are in place then use them to our advantage.


That will be a different Chess Strategy for each of us.


I have mentioned this before if I was on a webinar where someone got me reaching for a credit card for a couple thousand dollars the lesson there is to start learning how to do webinar presentations!

20% succeed while 80% fail.

The reason lies in "the marshmallow test". (Google it)

I have lived off my online business since 2003 and before that supplemented my income while working.

The secret is simple.

A good product and content. Unfortunately most people spend a fortune on marketing because in the end they have to convince people they need it.

In digital marketing area, and this modern era in which we live, we are somewhat obliged to always learn new things, follow some new trends, keep in touch that everything that's ongoing not to lose our step with the rest of the world and to become more competitive in the market. That's why pretty much all of us had a shiny object syndrom at least in some part of our career as we thought that we need to see only those things that are current and modern, and we overlooked a bigger picture which sometimes caused as problems as we missed some great opportunities simply because we didn't even consider them.

Lack of instant results. They dont stick with it. It's like the lottery.

People buy 30 tickets for $10, and maybe 5 of the 30 lands them a $10 prize. They get discouraged and are convinced that it doesnt work.

Similarly online, someone buys a course, puts up a site, does some marketing, and it lands them 0 sales. Or even 0 leads. They're convinced that this internet stuff doesn't work, then they go on to the next money making opportunity.

I'm convinced that if someone spent a whole year promoting something effectively they'd achieve the results that they were looking for on day 1.

The key to success in anything is always getting back up dust yourself off and keep going no matter what.

Heck, most people fail 10x more times than they win, but it only takes that major win to make your dreams a reality.

Case in point: Most people quit when the going gets tough but the winners never quit they adjust and plan accordingly and keep pushing forward until they eventually cross that finish line.