Why do some make it and some do not?

41 replies
I have just bought a very interesting and informative WSO ebook on Asset Creation by one very active member on this platform and as i was going through it i came across a very interesting statement that i had never thought of which says,

"Marketers competing for our attention are sometimes the biggest roadblock to marketers trying to find their footing."

I found myself thinking of how as a new marketer i had been a victim of shiny object syndrome for a very long time before i found my bearings as an internet marketer because of the vast amount of information that has been put out there by many marketers both genuine and not so genuine and i tended to find myself agreeing. I also found myself wondering what do others think...?
#make
  • Profile picture of the author Jamell
    The objective is to lesrn through trial and error .I had the shiny object syndrome until I realized that consistent action and applying my skillsets will get me results .
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  • Profile picture of the author Kay King
    i had been a victim of shiny object syndrome for a very long time before i found my bearings as an internet marketer because of the vast amount of information that has been put out there by many marketers both genuine and not so genuine and i tended to find myself agreeing.
    Marketers 'put out information' because THAT is marketing. I've noticed almost everyone who posts about 'shiny object syndrome' sees themselves as a 'victim'.

    It's more comfortable to blame 'marketers' who tempted you than to admit YOU were gullible. You wanted to believe it was easy, there was a 'secret'; you wanted steps to follow and were willing to believe all the easy money promises......the promises MARKETERS make to sell their products.

    Nothing wrong with shiny objects - most of us fall for some of them when we are new. Once you realize you are buying dreams rather than building a business....you move on. For many, it's part of the process.
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    • Profile picture of the author GordonJ
      Originally Posted by Kay King View Post

      Marketers 'put out information' because THAT is marketing.

      I've noticed almost everyone who posts about 'shiny object syndrome' sees themselves as a 'victim'.

      It's more comfortable to blame 'marketers' who tempted you than to admit YOU were gullible. You wanted to believe it was easy, there was a 'secret'; you wanted steps to follow and were willing to believe all the easy money promises......the promises MARKETERS make to sell their products.

      Nothing wrong with shiny objects - most of us fall for some of them when we are new. Once you realize you are buying dreams rather than building a business....you move on. For many, it's part of the process.
      Are you still in New Year's weekend mode?

      A couple of months ago, in my sig file, I made an offer to take on a few people who were serious about their future and wanted to make 2022 THEIR YEAR.

      So, I asked the respondents a simple question...What are your plans for Saturday the 1st and Sunday the 2nd? And, or course, I got a wide variety of responses.

      Those that were still in party mode, football TV mode, recovery from New Year's day mode...were simply eliminated and told we were not a good fit.

      The few, the very few, who said they were ready to work that weekend, were given an assignment.

      See, being a victim of so-called shiny object syndrome, or going down many different IM rabbit holes to find your footing, is, in my opinion, totally unnecessary. And I've told Warriors that years ago, some of whom today are top producing Warriors and HAVE found their footing.

      I know, understand and even appreciate that idea; the sentiment one has to fail at maybe many things while looking for the RIGHT thing. I understand it, yet, I do not agree with it.

      Call it mindset, motivation, or desire, ambition and even inspiration. Tomorrow begins with the actions of today.

      I may be wrong, but I'd bet those Warriors who have chosen to be working today, and yesterday...while others are GETTING ready, getting their ducks in a row, going to start on Monday, or those still on Holiday Time...my experience has taught me, those working today will be next year's successes.

      Sure, it could be family time still. Maybe obligations prevent one from working today. At point is a simple question, What do you want and why? And followed with what are you going to do to make it a reality?

      If watching Netflix, HBO or football, and catching the latest episodes of your fav TV show is more important than your future, then so be it.

      How much real work are you going to be doing to make 2022 your best year ever?

      I think the number one reason for so much Shiny Object chasing and FAILURE is due to the lack of an answer to those questions, What do you want and why?

      The jump ahead, leap frog process begins without any SELF assessment, or knowledge of what one is willing and unwilling to do to make their goals a reality.

      Yes, it is just easier to MODEL someone, to believe that you can do it THEIR way, just follow directions, stick to the plan which has worked for someone else, do what they did and you get what they got. If you still believe that myth, you are NOT ready to win at IM or any other business venture other than franchising and having the pocketbook to go with it.

      Too many people begin their journey with some marketer's PITCH, and after all, that is what a marketer does, isn't it? I agree that there are NO victims of marketers, but the fault lies in our humanity and want/need to believe the
      "it sounds to good to be true" (and we feel it in our beings).

      Just ask the Bernie Madoff VICTIMS, none of which were robbed at gunpoint, more or less they were complicit...joint agents in the scam, maybe victims of their own greed, but certainly not robbed.

      WE ROB ourselves of time, money and effort.

      Now I'm not going to change my tune after several decades, if you want a great year to happen, you have to be prepared for it. Plan for it.

      Work for it.

      Adjust for it. Execute and get results, then make adjustments. But begin from a place where you know what you want, where you want to go, and have a map to follow, but before all of that, know your self.

      Know what you can do, are willing to do, willing to spend time on and have a good understanding of yourself BEFORE you jump into the lake of IM or any business/money-making venture.

      There are scores of online ways to help you do assessments of your skills, strengths and weaknesses, make use of them BEFORE you even look at those Shiny Objects.

      But, I could be wrong.

      GordonJ
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    • Profile picture of the author Marian
      Originally Posted by Kay King View Post


      Nothing wrong with shiny objects - most of us fall for some of them when we are new. Once you realize you are buying dreams rather than building a business....you move on. For many, it's part of the process.
      You can't imagine how many shiny objects I've bought!

      But persistency in what you're doing is the key! Plus you have to offer value to your subscribers. customers, etc...

      Marian
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  • Profile picture of the author Jonathan 2.0
    Banned
    Simple answer= I think they just keep going, learning, and implementing.

    I would guess that many People give up when they realize that it's not as easy as many People/Marketers claim -- and there is usually a certain amount of work involved (Sometimes a lot.) ... I also think that having "high self-esteem" -- and belief in themselves and what they want to accomplish -- makes a difference. Then there's dealing with ventures (etc.) not being successful. (Many times that's just part of the process: Learn something from it and keep going ...)

    As for the "Shiny Object Syndrome", similar to what Kay said, I think it's just a stage that many People have to transcend .

    2C

    P.S.
    To sum up: 1. Keep going/being persistent and implementing/taking action. 2. Keep learning 3. Have belief in yourself and what you want to accomplish. 4. Learn something from "mistakes/failure." Good Luck. : )
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Kay King
    Are you still in New Year's weekend mode?
    Wasn't in New Year's mode to begin with.

    I planned for the weekend by getting my covid booster late friday afternoon - knowing from experience I'd be feeling bad for a day or two.... Reaction from this shot was not as severe, so today busy packing away huge amt of christmas decorations.

    A few years ago I would have kept working through the chills and feeling bad...but not any more. Holidays are for family and since I'm mostly retired, work is no longer the top priority. This is WHY I worked 7 days a week for many years...and I'm loving it.
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    Saving one dog will not change the world - but the world changes forever for that one dog
    ***
    One secret to happiness is to let every situation be
    what it is instead of what you think it should be.
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  • Profile picture of the author writeaway
    It all boils down to consistency and one's willingness to learn from mistakes (one's own as well as other people's mistakes)

    It also helps tremendously if you're not afraid to fail quickly

    Fail quickly, learn from your failure, move on to the next step
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  • Profile picture of the author Jonathan S
    Starts small but think big. Focus on your chosen niche.
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  • Profile picture of the author savidge4
    Originally Posted by felisitie View Post

    "Marketers competing for our attention are sometimes the biggest roadblock to marketers trying to find their footing."

    I found myself thinking of how as a new marketer i had been a victim of shiny object syndrome for a very long time before i found my bearings as an internet marketer because of the vast amount of information that has been put out there by many marketers both genuine and not so genuine and i tended to find myself agreeing. I also found myself wondering what do others think...?
    Reading GordonJ's response lit me up, so I will appologize in advance...

    The statement in bold above is not TRUTH, it is a side step to any amount of accountability in what is offered... What it is REALLY saying is if you follow my plan, and "fail" it is because other marketers blocked you from success.

    The TRUTH is, There is no such thing as saturated, there is no such thing as over crowded, that is ALL a lie. The REALITY is all of that that is "Bad" is a blessing... an opportunity... a pathway of golden brick laid before you.

    If you enter a niche and find a ton of competition... just start clicking away and and getting on all those mailing lists... see what they are doing, how they are doing it. See where the ads show up. Then simply replicate it... its not hard. Think of this for a moment you are on facebook and you see an ad for Course X... do you see other ads from other marketers for Course X or just the one? Get on later and do you see the same ad for Course X or is it an ad from another Marketer?

    Facebook by DEFAULT takes like offers and throws them in what might be called a "rotator". Based on your cost per click you will be added in the rotation. Might be once every other rotation, might be once every fourth rotation, might be twice per rotation. You can fight for crumbs, OR you can get a piece of the pie.

    I cant answer specifically for anyones situation, BUT my probably better than a guess is going to say that Shiny Object Syndrome is more about the BUY than the effort. If you goto a garage sale and find a 1962 Barbie Doll in its original packaging (and you collect such things ) you are going to BUY it and take it home and put it on the shelf.

    If by chance you are on Facebook marketplace and by some act of God you find an all original 1968 Camaro for sale with 8000 miles on it ( if you collect such things) you are going to BUY it and stash it away in your Garage.

    Now if you buy a 1962 Barbie at a garage sale and its in OK shape and you paid like $1.00 for it, you might try and find some original clothes for her on eBay and bundle the whole thing up for a profit, OR if you find a 1968 Camaro that needs a lot of work, you might buy it to work on and fix up and sell for a profit.

    Online marketing courses are the same thing... You can BUY them all day long, but if you don't actively apply what is being taught - to give the course you just bought personal value... to turn that course from a "Purchase" into an "Investment" Whos fault is that exactly? The ONLY victim is those from self-inflicted wounds.

    If you want to win at the game that is called "Internet Marketing" its not about Courses. Its about Skill Set Education. If you sit down and say "Ok I am going to start an online business" what is the first thing you probably need to do? I am going to say you need to build a website right? Of the what 1,000,000 members of this forum? there is probably not a one will disagree that the FIRST website is hands down the hardest.

    So I would suggest, to keep the stress and investment down build your first ever site OFFLINE. No domain name, no webhosting, no SSL certificate, no this that and the other... Load up Xampp on your computer and start LEARNING ( https://www.staymeonline.com/wordpress-website-offline/ )

    LEARNING is the key to success - And take the path of Learning one step ata time... I need to learn how to build a website, I need to host my site, I need to learn about E-mail, I need to learn about X, and Y, Z. Dont throw the whole thing in your lap at once - thats just asking for "Failure" - Just asking for overload.

    Once you have the Core of your money making machine in place, THEN you figure out what you are going to put in the machine, that is going to make money. I just started a gentlemens bet on the 1st - as to how much money I can make with "My Little Pony" in the next year. The Goal is $50K If I even think I can make $50K with My little Pony in a year, how hard is it to make $1000 a month selling a diet plan?

    I understand it sounds like a really obnoxious statement... I get it... but if you want to sell Diet plan X, outside of "Learning" you should be searching "Diet Plan X" and getting on as many mailing lists as you can. An UNTRAINED eye will be able to tell REALLY FAST which ones are probably selling, and which ones are not - it will be painfully obvious - and again.. dont WRITE e-mails, READ e-mails - Educate yourself, LEARN what success looks like - and then EMULATE success ( I didnt say copy, I said emulate )

    The SKILLS you learn, you will always and forever be able to move forward with. Courses? they just take up hard drive space.

    *** Added *** Raising my hand, I worked Friday, Saturday and Sunday Holidays are a FREE day, just MEand what needs to be done, and DOING when everyone else is taking a break - "Weekends, and Fed Holidays separates success from failure" - My granddad
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    Success is an ACT not an idea
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  • Profile picture of the author luciesmazanska
    Originally Posted by felisitie View Post

    I have just bought a very interesting and informative WSO ebook on Asset Creation by one very active member on this platform and as i was going through it i came across a very interesting statement that i had never thought of which says,

    "Marketers competing for our attention are sometimes the biggest roadblock to marketers trying to find their footing."

    I found myself thinking of how as a new marketer i had been a victim of shiny object syndrome for a very long time before i found my bearings as an internet marketer because of the vast amount of information that has been put out there by many marketers both genuine and not so genuine and i tended to find myself agreeing. I also found myself wondering what do others think...?
    I think the biggest part of Shiny Object Syndrome plays on SocialMedia especially Instagram.
    Too much FOMO and misleading information is dangerous especially for those ones who are just starting.

    I had SOS many times and sometimes I feel I still have it lol but I think thats normal especially in this digital age. Educate yourself in this topic and stay strong
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  • Profile picture of the author tagiscom
    Pretty easy, it all boils down to how much you want it.


    Or as Jordon, said, some will slack off, and others won't. I am slacking off and doing some research and cleaning up, to make 2022 the best yet, for my chosen field, which is stock trading online, and not necessary IM, (although l have about 10 years experience, and yep l built a website in 2010).

    Or l built a website, and after a few years realized it wasn't going to cough up, then went to a different host, and built half a dozen, for a lot less, and tried to sell products l created, then software, (l ran that here as a WSO, and other ideas) then PPC, and after 8 months of being in a course run by a successful Pay Per Click marketer, gave that up, (by then the costs and risks were pretty high).

    And a few other things, learning and whittling down my options as l went.

    And you know what, last year was pretty terrible, sure l did well, but also not so well, even though l held onto most of what l started with which is something for traders trying to turn a profit, (most lose it after the first year or so).

    But l have to make this work, since l have nothing else on my list l can try, which doesn't mean l will put it all on red or black, but it does mean that l will stay with it, no matter what.

    A case in point is, most would try and after a few years or more, and no profits, think, "this doesn't work, I'd better go back to mowing lawns".


    And sure l could think that, but l have also kept a year of my trades as a screen image and kept records, which l have recently studied, and will use soon.

    There is gold in your failures, and advantages in persisting with it, no matter what.
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    • Profile picture of the author savidge4
      If I may...

      YOU are in a winning position, and I'm not so sure you know it.

      When you create things... like software in particular, you the programmer see it totally differently than the end user would. You talk about it totally different than your ideal prospective buyer would. Without having seen your efforts, I will bet you were selling to YOU, and not the Avatar that is your potential buyer. I'm a tech head, I'm right there with you.

      Selling for the tech inclined is like a foreign language. We say it does this and this and that, and the guy on the other end is like it does what? We just don't know how to "Humanize" things as my wife calls it. That ends up being a skill all in itself, one I like to think I have gotten better at over the years.

      YOU currently are in a different situation. You are trading stock.. you arent making things, you are DOING. You MIGHT have made something to help you with what you are doing, and we will get to that in a bit... Right NOW, the most "Human" thing you can do is literally document your trading journey. Like a diary, day in and day out end your day with a post of what you traded, what you looked at, what you went with, what you decided not to act on. Just DOCUMENT.

      I would take your last years notes and maybe depending on the depth do a weekly round up review ( 52 pieces of content ) or at the very least do a monthly roundup of your activities for 2021. ( 12 pieces of content )

      There is no need to sell ANYTHING. You might want to look into the platform you are using to execute trades and see if they have an affiliate program. If you have written something, a post or 2 how you use it and a link to buy it... And a link to joining your newsletter... and those would consist of what happened during the week, whats going on next week IE IPO drops or Quarterlies etc

      At this point in the game... don't sell, don't "Advertise" just communicate on your terms.. what happened TODAY, and be consistent with it - Every Day.

      Figure out a way to do screen shots of things you are trading and post them to Instagram. Kick out a quick tweet about buying X, or sold Y.

      YOUR audience will FIND YOU. Maybe not tomorrow, maybe not next week, might not even be this year... but consistency with THIS game WILL pay off in time.

      Best of luck Man!

      Originally Posted by tagiscom View Post

      Pretty easy, it all boils down to how much you want it.


      Or as Jordon, said, some will slack off, and others won't. I am slacking off and doing some research and cleaning up, to make 2022 the best yet, for my chosen field, which is stock trading online, and not necessary IM, (although l have about 10 years experience, and yep l built a website in 2010).

      Or l built a website, and after a few years realized it wasn't going to cough up, then went to a different host, and built half a dozen, for a lot less, and tried to sell products l created, then software, (l ran that here as a WSO, and other ideas) then PPC, and after 8 months of being in a course run by a successful Pay Per Click marketer, gave that up, (by then the costs and risks were pretty high).

      And a few other things, learning and whittling down my options as l went.

      And you know what, last year was pretty terrible, sure l did well, but also not so well, even though l held onto most of what l started with which is something for traders trying to turn a profit, (most lose it after the first year or so).

      But l have to make this work, since l have nothing else on my list l can try, which doesn't mean l will put it all on red or black, but it does mean that l will stay with it, no matter what.

      A case in point is, most would try and after a few years or more, and no profits, think, "this doesn't work, I'd better go back to mowing lawns".


      And sure l could think that, but l have also kept a year of my trades as a screen image and kept records, which l have recently studied, and will use soon.

      There is gold in your failures, and advantages in persisting with it, no matter what.
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      Success is an ACT not an idea
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      • Profile picture of the author tagiscom
        Originally Posted by savidge4 View Post

        If I may...

        YOU are in a winning position, and I'm not so sure you know it.

        When you create things... like software in particular, you the programmer see it totally differently than the end user would. You talk about it totally different than your ideal prospective buyer would. Without having seen your efforts, I will bet you were selling to YOU, and not the Avatar that is your potential buyer. I'm a tech head, I'm right there with you.

        Selling for the tech inclined is like a foreign language. We say it does this and this and that, and the guy on the other end is like it does what? We just don't know how to "Humanize" things as my wife calls it. That ends up being a skill all in itself, one I like to think I have gotten better at over the years.
        Am, l didn't do any programming, (a team of Indians, did that for me).and after studying my competition, just created the best available, which used to be a WSO, here, but since they went with the feed format, it is gone now.

        Or l did the graphics/research and development and my team did the programming.

        I did ok, with it, but it was limited.

        YOU currently are in a different situation. You are trading stock.. you arent making things, you are DOING. You MIGHT have made something to help you with what you are doing, and we will get to that in a bit... Right NOW, the most "Human" thing you can do is literally document your trading journey. Like a diary, day in and day out end your day with a post of what you traded, what you looked at, what you went with, what you decided not to act on. Just DOCUMENT.

        I would take your last years notes and maybe depending on the depth do a weekly round up review ( 52 pieces of content ) or at the very least do a monthly roundup of your activities for 2021. ( 12 pieces of content )

        There is no need to sell ANYTHING. You might want to look into the platform you are using to execute trades and see if they have an affiliate program. If you have written something, a post or 2 how you use it and a link to buy it... And a link to joining your newsletter... and those would consist of what happened during the week, whats going on next week IE IPO drops or Quarterlies etc

        At this point in the game... don't sell, don't "Advertise" just communicate on your terms.. what happened TODAY, and be consistent with it - Every Day.

        Figure out a way to do screen shots of things you are trading and post them to Instagram. Kick out a quick tweet about buying X, or sold Y.

        YOUR audience will FIND YOU. Maybe not tomorrow, maybe not next week, might not even be this year... but consistency with THIS game WILL pay off in time.

        Best of luck Man!
        Good, idea even though l am sharing my insights on my forum, (but you have to sign up in order to read it). And have already studied my first year trading results with the last few, and have a new plan that should turn things around this year.

        Stake doesn't really have any affiliate program, apart from free trades and or maybe winning a cap.
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  • Profile picture of the author Jason Kanigan
    Most do not even understand how a business works.

    Despite it being explained again and again by different people here--so there's no reason not to get it, because at least one of those explainers is going to say things at a level newbies can understand--they think something magical is going to happen...and when it doesn't that "The Secrets" are being kept from them by those succeeding at IM.

    Interesting parallel with the beliefs of poor people about rich people.

    Then, the belief that success somehow comes from outside of you. This creates a belief in the shiny object.

    That belief only lasts three days, and I can say this from over a decade of observation in this forum and elsewhere.

    The belief in success MUST come from you. Not the shiny object. You must persist beyond a few short days.

    Not even understanding what the shiny object is (a piece of Traffic or a piece of Conversion, and certainly never a Business In A Box), and putting your faith in that, is a recipe for failure. Your energy and effort will deplete after a few short days.

    When your belief is in yourself, it doesn't matter what the tools are. You try one, it doesn't do what you want, you get rid of it or figure out a way to support it to get better results. YOU are the source of energy and action. Not some Click-O-Matic. Newbies reading: if it was Paint By Numbers, if it was easy, everyone would be rich. Clearly everyone is not rich. Therfore, success must come from somewhere else than The Method/The Click-O-Matic/The Secrets.

    As for tag's comment about people sticking with it for "years", I find that very hard to believe. Putting a lousy first draft website up there, never thinking about how to get traffic to it, and leaving it alone month after month because you paid for a year's hosting is not "sticking with it". That's abandonment.

    What I have seen is people glomming onto a new external thing as their next savior...playing around with it for a few days...then losing interest and losing hope and falling back to wait for the next big thing to come along. Who knows how they're being financially supported--a job, or a spouse, maybe. I have watched some individuals do this for 10 years.

    At the end I come back to Gordon's question. Are you ready to work? Are you willing to give up treasured things of today to get other treasures of tomorrow? Nope? Oh, well, then there's the door...

    ..."But he kept The Secrets from me!"...
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    • Profile picture of the author tagiscom
      Originally Posted by Jason Kanigan View Post


      As for tag's comment about people sticking with it for "years", I find that very hard to believe. Putting a lousy first draft website up there, never thinking about how to get traffic to it, and leaving it alone month after month because you paid for a year's hosting is not "sticking with it". That's abandonment.
      Hey, Jason, don't be so quick to judge, l spend about 2.5 years on it, full time, with the first year, downloading and printing all of the info, they had on SEO, (they had and have a ton of it, probably one of the best online).

      Then to make a long story short, after adding a lot of content, tried to monetize it, with Adwords being the only option that was left.

      Sometimes when you give something your all, and it doesn't work out, then it is best to move on, (l have made far more with my flyers than that site).

      [QUOTE]
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      • Profile picture of the author Jason Kanigan
        Originally Posted by tagiscom View Post

        Hey, Jason, don't be so quick to judge, l spend about 2.5 years on it, full time, with the first year, downloading and printing all of the info, they had on SEO, (they had and have a ton of it, probably one of the best online).

        Then to make a long story short, after adding a lot of content, tried to monetize it, with Adwords being the only option that was left.

        Sometimes when you give something your all, and it doesn't work out, then it is best to move on, (l have made far more with my flyers than that site).
        I wasn't saying you. I know you put in the effort, seeing your posts over the years. And I knew this would come across in an inflammatory way for some... I'm interested in creating an emotional reaction in some people, which might get them off their butts.

        I have seen people post here that they've tried "for years" and when someone else gets the details out of them, it has turned out they put in a one time effort and expected a magic payoff...while not changing anything since.
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        • Profile picture of the author GordonJ
          Originally Posted by Jason Kanigan View Post


          I have seen people post here that they've tried "for years" and when someone else gets the details out of them, it has turned out they put in a one time effort and expected a magic payoff...while not changing anything since.
          Magic Payoff.

          Well, I might owe a Warrior or two an apology, being blind to what they see.

          So, I visited an old friend who had his Youtube favs playing in the background, and I was surprised to hear the ADS in between his songs. I haven't done that since they offered an ad free upgrade.

          I asked him why he left them on? His reply, "So I know what sort of stupid BS I'm up against" (he being a fellow marketer).

          I was stunned.

          Astounded even. I didn't know.

          My old friend played me about 20 minutes of the current ads he's saved from YouTube...CURRENT stuff. Being played today. Or in the very recent past.

          And I wondered if we all get the same ads, or do we see different ones based on several factors? Like our search history or such?

          So, as part of our new experiment, we're monitoring a few different people's ADS, when we all look at or select the same video/music to watch.

          One thing for younger crowds, from an old fart never having an addiction...but is the guy who made a lot of money, spent it on drugs and OD'd, THEN became an IM success...is this really what resonates today?

          One thing I thought about while PAINFULLY listening/watching some of these ads is...WHY would I want to get so involved in something so "complicated" while pursuing my dream

          of INDEPENDENCE???

          There were a few REAL ESTATE gurus touting a passive income lifestyle after applying their amazing discoveries. Having been a GRI Realtor many eons ago, the simple RE transaction always raises my eyebrows, as much as the No Money Down guys of yesteryear.

          Yes, I saw a lot of funnel types, big names, little guys, guys who have the most RECENT secret to it all. I saw celebrities pushing 10x it, and found the whole 10X experience in RE to be lacking, no better than and just as bad as zillow or trulia in doing searches.

          Since I have upgraded almost all of my accounts, I guess I don't see the amount of ADS and especially Make Money Online and IM ads...all of them mostly professionally done and with good stories, hooks, EASY PEASY follow my directions sort of things...

          Or Shiny Objects, Golden Solutions, GURUS GALORE, instant this, that and the other...

          I'm thinking maybe I am being too hard on those who get caught in the snares, who trip the wire fantastic of fortune in the following.

          I'm myopic, blinded by upgrades, and ignorant of what most people see as they glide through the Internet.

          In just a couple of hours, I've been exposed to more MAGIC PAYOFFS than I have in the last five years. I didn't realize the RELENTLESSNESS of those skilled hunters, and perhaps be a bit easier on those young rabbits jumping from one trap and into the other.

          Also, now I have a friend who will keep me alerted to what is going on while I escape back to safety zone of NO ads.

          And what is going on out here? MAGIC PAYOFFS.

          If ony they didn't involve spending any money or TIME.

          The thought of looking at a RE contract, and having to deal with people makes me glad my payoffs came through hard work and I saved the magic for the bedroom (well, I didn't say I wasn't totally UNdelusional, did I?)...

          So, sorry Warriors who got snared in one of the IM traps, hope you did well with it, if not, there are 10,000 more Shiny Objects out there. Now I know. There's two hours I'll never get back.

          GordonJ
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          • Profile picture of the author savidge4
            Originally Posted by GordonJ View Post

            I asked him why he left them on? His reply, "So I know what sort of stupid BS I'm up against" (he being a fellow marketer).

            I was stunned.

            Astounded even. I didn't know.

            My old friend played me about 20 minutes of the current ads he's saved from YouTube...CURRENT stuff. Being played today. Or in the very recent past.
            Let me share my prospective on this... I keep ads on because #1 I refuse to "Pay" not to see them, and #2 They are a TOOL to better understanding a market.

            The thing I look at in particular is the LANGUAGE that is used. Im a Gen X guy.. I don't get Millennials, I don't Get Y's and Z's and I won't get Alpha's either. BUT if I can understand the nuance of language that they use, i can better communicate with them. I can create accurate down to the verbiage a selling avatar that is genuine and authentic sounding to my target. How you communicate to a boomer is vastly different then how you communicate with a Millennial - different AF, no cap.

            Marketing is obviously language, and the ability to communicate in a manor the target audience understands, well... isn't that the idea? To ensure Im on point, and my marketing is tope - you gotz to walk like an animal and talk like an animal, periodt. And the EASIEST way to learn this stuff - and keep your sanity... is ads, because i sure AF not going to be watching tictoc for hours.
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  • Profile picture of the author DABK
    A lot of people try for years: unfocused efforts.


    I have been approached by some wanting help, who had tried. I mean, they had tried. But they tried 78 things in 1 year. (During the 2 weeks when we were communicating, one of them, started and abandoned 4 things).


    I saw the results of his efforts... Me, with more knowledge than him, would have spent some 8 hours to accomplish what he had.


    So, he put in time and effort. But the wrong way.


    He is extreme. Others have done the same.


    It has to do, I think, with the magic payout and something else:
    no knowledge of how to asses if what you are doing is working or not.


    In my own case, when I started, I had people criticizing me because I told them things were going great but I had not made one sale. Others, because I had not achieved some other final goal.



    The way I judged:
    When I built my first website, it was ugly as hell. But it worked (in the sense that pages were loading, images were loading, buttons and links worked). I considered that was a success and got ready for the next step.



    People looked at my site and said it was a failure. Or, since it was not making money, that making money online was not for me, I had failed.


    The most common occurrence of this error of thinking I find in the SEO section:
    people complain that they wrote perfect articles, 2000 words long, and they have the keyword in title, in alt text, in everywhere it should be and Yoast is saying their SEO is perfect yet they're not ranking or, worse, they're not making money.


    Part of making it is knowing which tasks are required (and you need all of them). In the case of the SEO complaints, many truly do not understand and do not know they do not understand, all the things that are required to make a site make you money, to make money online.


    As you mentioned, many have explained... Google's there. Still, they do not know.


    Once I came upon a seller of info who, in response to someone asking him if Google making all that info available, is not going to cut into his business, said:


    Nope. Google gives all the info but does not put it in order. I do it too, on my site. People who visit my site still buy from me. Because when they buy my courses, the info is both complete and in the right order.


    Seems human beings are not good at doing complete research, analyzing the results, ordering them in a good way. Throw in the impatience created by all the abundance of "Three months ago I was homeless, now I'm standing next to a Ferrari in front of a McMansion. Gimme $19.95 and I'll show you how you can do it too."


    Also, they do not know how to learn how to apply what they learn: a lot of the people you've come across who don't make it have a lot of info. It's not organized in their mind and they do not know that a lot of it applies to other areas.


    Or else they're afraid.


    Plus, there are so many 'binge-worthy' shows and nobody's taught them how to resist. I am not being facetious. There are tons and tons of kids living with parents who watch hours and hours of TV. Which means, these kids will have a harder time staying focused.


    Read recently that between 2000 and the middle of last year, the average American's attention span shrank 30%. (Don't know how they measured it, but it does seem that people around here do have significantly lower attention spans.)


    Combine all of the above, and many will never succeed at anything that's hard. Which is sad for them, good for me (less competition).


    Maybe I'm wrong and what's keeping them not succeeding is internal: they think they want to be self-employed, start a business for reasons they're not really into: to please daddy, for instance, not because they really want.







    Originally Posted by Jason Kanigan View Post

    I wasn't saying you. I know you put in the effort, seeing your posts over the years. And I knew this would come across in an inflammatory way for some... I'm interested in creating an emotional reaction in some people, which might get them off their butts.

    I have seen people post here that they've tried "for years" and when someone else gets the details out of them, it has turned out they put in a one time effort and expected a magic payoff...while not changing anything since.
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  • Profile picture of the author Odahh
    Dank
    Attention spans are not getting shorter. With the expanding amount of content people are filtering based on interest a lot faster. If they are not interested they don't stick around.

    Many places that didn't have adds a few years ago now do .if there is any good reason why most marketers fail. Is they don't learn how to get and keep attention.

    I will stop watching a YouTube video the second after I realize there will be a commercial every 2 minutes or less. I think I wasn't the only one because that has been happening less

    The reason why most people don't succeed is that in pretty much every area most people don't succeed. Marriage, business, weight loss, most people fail to write a book and most books that get written don't get published.

    Blah blah
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  • Profile picture of the author Odahh
    Now I only heard this from one source but I have heard it parts from many.

    The number one trait of people who make it or build wealth starting from zero.is career training like engineering which require following systems for long periods of time to get results.

    No system being followed or developed no success that is repeatable or sustainable.
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  • Profile picture of the author spartan14
    In my opinion its all about mindset ,your limiting beliefs etc .If you remove subconstient limiting beliefs making money will be easy
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    • Profile picture of the author Jonathan 2.0
      Banned
      Originally Posted by spartan14 View Post

      In my opinion its all about mindset ,your limiting beliefs etc .If you remove subconstient limiting beliefs making money will be easy
      Great point spartan14: Thanks. : )

      I agree -- mindset and beliefs are definitely important. Unfortunately many People don't realize/understand how important they are. (Often because they already have the desired mindsets etc.)

      Many people have (usually) several limiting beliefs about wealth/money ... Some of which they "learned" from their Parents. For example two popular ones are: 1. Rich people are greedy. 2. Money is the root of all evil. Of course -- in reality -- these beliefs aren't true.

      Added=
      "Secrets Of The Millionaire Mind" is a great book if you want to learn the mindsets (etc.) of making money.
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      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author socialentry
        Banned
        Originally Posted by Jonathan 2.0 View Post

        For example two popular ones are: 1. Rich people are greedy.

        Have you never heard the proverb:

        God is on the side of the big bataillons?
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  • Profile picture of the author max5ty
    The whole "shiny" object thing is just an evolution of the internet...

    I remember when Cory started selling his ebook...

    Allen was doing the "no down payment thing"

    Don was doing his classified ads thing from a single bedroom...the first course I ever bought off T.V., and I still think it's valuable.

    Jason Kanigan has been doing his calling thing for quite a while...he's probably one of the best there is at it. I've looked at his site and even though over the years he's had to put up with some negative stuff, I think he's one of the best at what he does.

    Gordon...knows his stuff when it comes to copywriting and hot sheets.

    Claude...one of the best at sales.

    Savidge...one of the best at offline marketing.

    Ken, great at sales...

    DABK, Balestra, SA Rubin, Pescetti, Promotional Guy, and Kay know their stuff...shouldn't mention names because I know I'll miss a lot...

    Too many to mention really.

    Not trying to get likes...they don't pay any bills or even excite me.

    I got my new Tesla Roadster yesterday so am about ready to take it out for a road trip...now have over 1400 rental units and have decided I spend way too much time on Social Media. I'm going to try and focus on other things this new year...

    but there's still money to be made on the internet.

    I've watched the evolution on Facebook...now it's agencies and moving towards service businesses more.

    Some great copywriters out there these days...most of them young and killing it when it comes to sales.

    So yes, there's still money to be made, and there's still the shiny objects...

    the only thing I would say is to realize there is no quick fix. There is no quick road to getting rich other than the lottery. It takes time and usually what you start out with is not where you'll end up...

    but I've said it many times, you'll never know where you'll end up until you start with something.

    I wish you all the best this year and hope you make a ton of money. It can be done and is being done...
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    • Profile picture of the author SARubin
      Thanks for the shoutout, Max. I feel honored to just sit beside the other names you mention here

      Hope you're having a good new year too.

      All the best,
      Steve


      Originally Posted by max5ty View Post

      The whole "shiny" object thing is just an evolution of the internet...

      I remember when Cory started selling his ebook...

      Allen was doing the "no down payment thing"

      Don was doing his classified ads thing from a single bedroom...the first course I ever bought off T.V., and I still think it's valuable.

      Jason Kanigan has been doing his calling thing for quite a while...he's probably one of the best there is at it. I've looked at his site and even though over the years he's had to put up with some negative stuff, I think he's one of the best at what he does.

      Gordon...knows his stuff when it comes to copywriting and hot sheets.

      Claude...one of the best at sales.

      Savidge...one of the best at offline marketing.

      Ken, great at sales...

      DABK, Balestra, SA Rubin, Pescetti, Promotional Guy, and Kay know their stuff...shouldn't mention names because I know I'll miss a lot...

      Too many to mention really.


      I wish you all the best this year and hope you make a ton of money. It can be done and is being done...
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  • Profile picture of the author IM2Pat
    Banned
    as a sales & marketing professional for over 20+ years going back to AOL/Webcrawler days... I always try to subscribe to what I have witnessed over the years...that the cream will rise to the top! However, even quality businesses with top-notch products can and do get lost in the 'noise'. This is where quality SEP and other Sales/Marketing skills and practices will help that quality get attention. Good luck!

    Persistence is key, stick to the fundamentals, learn how to spot opportunities, believe in yourself!

    Good Luck!
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  • Profile picture of the author max5ty
    Originally Posted by IM2Pat View Post

    as a sales & marketing professional for over 20+ years going back to AOL/Webcrawler days... I always try to subscribe to what I have witnessed over the years...that the cream will rise to the top! However, even quality businesses with top-notch products can and do get lost in the 'noise'. This is where quality SEP and other Sales/Marketing skills and practices will help that quality get attention. Good luck!
    Noise isn't a problem.

    In my past life...I've written blog posts for companies that have gone viral all over the world and helped them get bought out by bigger companies for millions.

    A bad song can be noisy...a good noisy song can be popular...

    it's all in the delivery...
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  • Profile picture of the author hbeezy
    See, it's always been about mindset. Mindset is the #1 thing that will help a person to get "there" or not.

    Whether If you think you can or you think you can't, you're right.

    Work also has to be taken into account. And if one is not willing to work, the next question is, is that person willing to pay money for said work to get to the result that they so badly desire?

    Then third, do they really want what they want that badly?

    I truly believe in this one quote that a wise person said: once you want to succeed as badly as you want to breathe, then you will be successful.

    Now, I don't live by that statement (unless I'd be working all the time). But I do refer back to it so I can remind myself of the mindset I need to be in to get where I want to be.

    It's always been a marathon, not a sprint. Anyone that tells you otherwise clearly had other resources to be able to "start sprinting".
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  • Profile picture of the author art72
    Admirably, I didn't read the whole thread, at least not yet... but my take on this is 180* polar opposite of shiny object syndrome, albeit I believe many do suffer from the exhausting effort of finding someone else's "golden branch" so to speak.

    I've found myself feeling more ill-equipped for success, than any fear of failure that at times cripples me from starting or finishing a project. What I have found by skimming the master's and brilliant minded that have not only achieved success, but have sustained it and built trust within others is the most intimidating as a person seeking to break into markets such as copywriting, building sales funnels and lead capture lists.

    I would also state that having written/typed in excess of 12,000+ words in the past 3 days, there's a disconnect between what to leave in(?) and what to leave out(?) Especially, nowadays as the whole of humanity that has handed children cell phones at ages earlier than 10-12 years old, and even then, my own children grew up watching South Park, King of the Hill, Rick and Morty, et cetera... and all-the-while they are soft AF!

    I know this may at first appear "off topic" but the point returns to the marketing question, what are we even allowed to say or write these days? - that doesn't have any bias, offensive language, or some form of sexiest or health related potato that has all but been neutered by people professing to be easily offended, and yet; again I mention that many of our 20-30 something's grew up with what could only be defined as some harsh and crude comedy, but in life they turned soft.

    I literally have materials written and on audio files that contain some of my most brilliant works and the only way I can even imagine giving someone access would be via; an email subscription. Even then, I wonder if a few complaints against satirical humor, comedy, or straight up truth without all the hyperbole, bs, and not tripping the algorithms and getting flagged for some acenine use of words- seems nearly impossible today.

    My concern is basically what Rich Schefren's shirts bear; "Deny Big Tech" - most would find that almost hypocritical as he had made a fortune online utilizing tech... but, I think he too understands the differing types of marketing and the controls over communications which at the core; is marketing!

    I know communication is not my major weakness, but technology damn sure has stalled my initial intentions, while all I ever buy is tools, most the information can be acquired freely - it just takes longer than paying a guru, mentor, coach, or an expert.

    I am more worried I may need to seek an NLP expert as I have been going pretty deep in meditation and the psychology that many of the wise teachers clearly studied in addition to marketing, so my only excuse is that I cannot stop learning long enough to stop and turn around to help those just entering these arenas and due to that fact, I find myself stuck in student mode!

    So not everyone suffers from shiny object, I just hope the time invested will come back compounded with a shit ton of interest or I may have just been wasting time!?
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  • Profile picture of the author Rory Singh
    Most people don't believe that they will ever make an income. And this affects the amount of work they are willing to put in...next to nothing.
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    • Profile picture of the author art72
      Originally Posted by Rory Singh View Post

      Most people don't believe that they will ever make an income. And this affects the amount of work they are willing to put in...next to nothing.
      again, I'll pitch the inverse, a guy Matt Neer, not sure where he is these days, hit me up in DM and asked me: "Hey man, if I gave you access to my $9.95 training course for free, would you give me an honest and unbias review!"

      I figured; "what the hell, why not?"

      I literally did everything he said to the letter, made a review of a CB product (*Brad Callen's actually) and wrote a one-page free blogger review with the ugliest layout you could imagine in total 4 hours work.

      Within a week I had ranked a free blog on Google in the second position of page one, right under the product's main website. I don't recall how many days it took, but in under two weeks, I hit my 1st two $47 commissions while I slept (*I know because I was stalking that thing like a hungry eagle eyeballing a game fish...

      "Holy Cow... $94 real dollars was sitting in my account, under two weeks.

      My problem, I started to hear; "You have to build a list - the money is in the list" and although that one review that took maybe 4 hours generated $1200 in commissions from CB, which equals $300 per hour! (*and here I enetered this forum blindly seeking if I could write anything worth selling online or earn a few extra bux while I was bleeding insomnia at my cheesy $200 laptop that I didn't even know how to set up an email account.

      Then, I went ballistic, I gotta learn EVERYTHING, autoresponders, automation, copywriting, web design, Photoshop CS^, key generator tools on YouTube so I could borrow software I couldn't yet afford, shame on me! - Along with all the other understudies like philosophy, psychology, literary geniuses, and the list of knowledge just exploded in my mind... all that stuff I didn't have time to explore running an offline business almost popped my brain.

      I'll admit to being DEAD WRONG all-the-while knowing, I made money because I did the exact steps Matt outlined and I did it without any idea whether it would actually work or not. It worked, and I wrote a sincere and supportive review, as promised based on truth, no BS!

      However, I didn't get caught in shiny objects, I got caught in a shiny library! A library that is always available, so you don't need to know everything all at once as Gordon and other stated above.

      What's crucial is just doing it as instructed... don't deviate or let your mind trick you to think you are lacking something before you start or you'll never start.

      That "BUM Marketing" or "Boot-Strap" system probably doesn't work too well today, but I too understood some SEO because I thought ranking on Page 1 was the real game, I've retained some decent SEO practices, as someone mentioned above; good writing and design incorporating SEO can only be complimented if done correctly, but I do not recommend solely ranking any one keyword or website as the only means of monetizing, people get crippled in updates, you are far better off, BUILDING AN EMAIL LIST an assets YOU CONTROL, or at least do more than await the big tech dependencies many suffer unto when they change their rules, algo's, or throw you off their network for disagreeing with their messaging and controls. YOU HAVE LITTLE, IF ANY CONTROLS!!!

      Build assets, not dependencies!!!
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      • Profile picture of the author savidge4
        Originally Posted by art72 View Post

        I do not recommend solely ranking any one keyword or website as the only means of monetizing, people get crippled in updates, you are far better off, BUILDING AN EMAIL LIST an assets YOU CONTROL, or at least do more than await the big tech dependencies many suffer unto when they change their rules, algo's, or throw you off their network for disagreeing with their messaging and controls. YOU HAVE LITTLE, IF ANY CONTROLS!!!

        Build assets, not dependencies!!!
        A little exercise... turn on your VPN, goto Google and type "Dentist" it returns local results doesn't it? Now that we have cheating the system out of the way, only one thing comes to mind... If you cant beat em, join em.

        You have a lot more control than you think... you can bend the rules all day long, but sooner or later it will catch up to you. The CONTROL is in knowing the rules,and simply playing by them - like the IRS - knowing the rules, will probably put you in a better place than not knowing the rules.

        I have an affiliate site that sells sidearm holsters... has not been the easiest year or so getting traffic, as you can imagine. went through 2 web hosts, am expected to use "Pew Pew" ( not happening ) but none the less there is ALWAYS a way to stay within the rules

        Case and point:

        Even your "mailing list" is subject to rules - that's why I run my own mail server - ALWAYS a way.

        The reality is you NEED to operate on as many platforms as possible... In the whole scheme of things... what we do is a numbers game. SCALE doesn't happen by 1 path alone.

        As much as I agree with what you are saying... My actions - what i practice DAILY, is the exact opposite. I embrace the opportunity that all of these platforms give me... I have developed a business around, knowing the rules, staying between the beacons, following the straight and narrow. I have been doing this since the mid 90's. The internet has been REALLY good to me - good bad or indifferent - Without it, I am selling large format posters, and vinyl stickers door to door - and posting in the classified section of the newspaper.

        Positive thoughts, create positive actions... If you believe the internet and "Big Tech" to be your enemy... IT WILL BE.
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  • Profile picture of the author Profit Traveler
    Banned
    Originally Posted by felisitie View Post

    I have just bought a very interesting and informative WSO ebook on Asset Creation by one very active member on this platform and as i was going through it i came across a very interesting statement that i had never thought of which says,

    "Marketers competing for our attention are sometimes the biggest roadblock to marketers trying to find their footing."

    I found myself thinking of how as a new marketer i had been a victim of shiny object syndrome for a very long time before i found my bearings as an internet marketer because of the vast amount of information that has been put out there by many marketers both genuine and not so genuine and i tended to find myself agreeing. I also found myself wondering what do others think...?



    I was wondering how I missed this insightful thread then remembered I was clobbered by a Typhoon and still reeling from the power outages.


    But glad my eBook and commentary generated such excellent points of view!


    Sometimes we do have to take a moment and reflect on where we are and how did we get there but then dust off the shoulders and get to work.


    A lot of factors got us where we are and nothing can prevent us from getting where we further want to be.


    It's like driving and walking as a pedestrian we see everything a bit different depending on the scenario.


    When we get greeted in a store we as marketers know there is much more to it than a greeting. It is a system.


    We have to step back and first acknowledge the systems that are in place then use them to our advantage.


    That will be a different Chess Strategy for each of us.


    I have mentioned this before if I was on a webinar where someone got me reaching for a credit card for a couple thousand dollars the lesson there is to start learning how to do webinar presentations!
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  • Profile picture of the author talfighel
    20% succeed while 80% fail.

    The reason lies in "the marshmallow test". (Google it)
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    • Profile picture of the author Profit Traveler
      Banned
      Originally Posted by talfighel View Post

      20% succeed while 80% fail.

      The reason lies in "the marshmallow test". (Google it)
      Delayed Gratification. Can not debate that for sure.

      Sometimes budgets or lack of one or when in crisis mode will lead to clicking those hypnotic fast riches sales pages one after another.

      If you are broke at 60 an determined to still turn things around you know the save money for a decade or 2 is not going to cut it.

      I saw a video I liked on a guy Samuel Leeds who does challenges an in that video he took a guy with only $20 an sleeping on the floor of his wifes parents house and in one week turned the guys life around doing real estate deals.

      Finding people who want to rent to business an getting guarsnteed rent contracts.

      Delayed Gratification is an asset but also getting your creative hustle on.
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  • Profile picture of the author Quentin
    I have lived off my online business since 2003 and before that supplemented my income while working.

    The secret is simple.

    A good product and content. Unfortunately most people spend a fortune on marketing because in the end they have to convince people they need it.
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  • Profile picture of the author Klara Pelhe
    In digital marketing area, and this modern era in which we live, we are somewhat obliged to always learn new things, follow some new trends, keep in touch that everything that's ongoing not to lose our step with the rest of the world and to become more competitive in the market. That's why pretty much all of us had a shiny object syndrom at least in some part of our career as we thought that we need to see only those things that are current and modern, and we overlooked a bigger picture which sometimes caused as problems as we missed some great opportunities simply because we didn't even consider them.
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  • Profile picture of the author Randall Magwood
    Lack of instant results. They dont stick with it. It's like the lottery.

    People buy 30 tickets for $10, and maybe 5 of the 30 lands them a $10 prize. They get discouraged and are convinced that it doesnt work.

    Similarly online, someone buys a course, puts up a site, does some marketing, and it lands them 0 sales. Or even 0 leads. They're convinced that this internet stuff doesn't work, then they go on to the next money making opportunity.

    I'm convinced that if someone spent a whole year promoting something effectively they'd achieve the results that they were looking for on day 1.
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    • Profile picture of the author savidge4
      Originally Posted by Randall Magwood View Post

      I'm convinced that if someone spent a whole year promoting something effectively they'd achieve the results that they were looking for on day 1.
      Where would you be today if you started a year ago?

      If you are selling THINGS as in physical things online... selling the day you start is a possibility... Selling anything and everything else... is a process. Circumstances and Expectations - meeting one with the other... need money tomorrow? sell something on Facebook... want to grow a business that will create an income for years to come... start today and expect the beginnings of results a year from now.

      Gary Vaynerchuk suggests 7 years of hard work - think about that one for a moment.
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  • Profile picture of the author entrepreneurjay
    The key to success in anything is always getting back up dust yourself off and keep going no matter what.

    Heck, most people fail 10x more times than they win, but it only takes that major win to make your dreams a reality.

    Case in point: Most people quit when the going gets tough but the winners never quit they adjust and plan accordingly and keep pushing forward until they eventually cross that finish line.
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