How can a business get more customer reviews and testimonials?

by WF- Enzo Administrator
24 replies
Customer reviews and testimonials, whether good or bad, help businesses work out the bad, and try to retain the good.

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#business #customer #reviews #testimonials
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  • Profile picture of the author savidge4
    Originally Posted by WF- Enzo View Post

    Customer reviews and testimonials, whether good or bad, help businesses work out the bad, and try to retain the good.

    Chime in.
    The very simple answer for this is to ASK. "Hey if you have a moment could you look us up on Google and give us a review?"

    Place a link on your website ASKING: ( https://support.google.com/business/.../7035772?hl=en )

    And once you start this.. RESPOND to each and every entry - good, bad, or indifferent
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  • Profile picture of the author Johnny12345
    Originally Posted by WF- Enzo View Post

    Customer reviews and testimonials, whether good or bad, help businesses work out the bad, and try to retain the good.

    Chime in.
    First, give the customer a great experience. This is KEY.

    Second, for ONLINE businesses, it's easy. Just send the customer an email (shortly after their purchase) asking for their feedback.

    Or, for OFFLINE businesses (with a physical location), you can print a reminder on their receipt, drop a flyer in their bag, or remind them (when they are at the register) to leave a review later.

    (Tip: In addition to GMB, use yelp.com. For restaurants, yelp is ESSENTIAL.)

    Third, respond to each comment. But be diplomatic -- even with the bad ones. (Note: I would suggest that you DO NOT PUBLICLY offer freebies -- or other compensation -- to people who submit bad reviews. It could ENCOURAGE copycats.)

    Collecting testimonials is part of a much deeper topic called Reputation Management. But, GIVE, ASK, & RESPOND covers the process in 3 words.

    John
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    • Profile picture of the author savidge4
      Originally Posted by Johnny12345 View Post

      Third, respond to each comment. But be diplomatic -- even with the bad ones. (Note: I would suggest that you DO NOT PUBLICLY offer freebies -- or other compensation -- to people who submit bad reviews. It could ENCOURAGE copycats.)
      I might add to this saying don't even offer discounts for GOOD reviews. As important as "reviews" are, they are not worth self-imposing a cost to your business.
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      • Profile picture of the author Johnny12345
        Originally Posted by savidge4 View Post

        I might add to this saying don't even offer discounts for GOOD reviews. As important as "reviews" are, they are not worth self-imposing a cost to your business.
        True. You should NEVER pay for reviews -- NOT EVER.

        Why?

        First, sites such as Yelp filter out reviews if they even SUSPECT they aren't legitimate. (It can even get the business's listing suspended.)

        Second, there can be legal ramifications with the FTC.

        The bottom line is: Only use REAL testimonials and never buy them.

        Here's a funny story...

        I'm a copywriter (and have been for 11 years). One time, I asked my client if he had any testimonials we could use in his sales letter. He emailed me back and said, "No. Just make some up."

        I then had to explain...

        1) That doing so is ILLEGAL.

        2) That I'm a professional copywriter, not a professional LIAR. And,

        3) That a copywriter's job is to present the product in the best possible light -- not to just "MAKE STUFF UP."

        John
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  • Profile picture of the author VictorLoanz90
    Personally if it were me I'd give away products for free for review purposes
    Small samples at least that way you can build customer testimony and in turn attract more sales !!
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  • Profile picture of the author ashakantasharma
    We reached out to all the existing customers for a positive business reviews and if they are not satisfied due to any bad/pending deliveries they can bring those to our attention first which can be solved on priority basis so that they can provide us a good positive, unbiased, informative, true review of the business operations.

    We got a lot of positive reviews as a result and some negative feedbacks as well from which we learned a lot and further improved our business process and systems so that these bad reviews do not happen again.
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    • Profile picture of the author Rabfire
      To know exactly the liking or not of any product (especially mass consumption), in a person called the end consumer or customer, by observing the facial features, we will know if he liked the product. Also with a couple of questions and among them a trusted person to whom we can offer the tasting.

      Motivate with contests or raffles or flashy discounts will make your offers take off from the floor, the issue is to get them to move up ...
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  • Profile picture of the author Claude Whitacre
    I only have experience with offline reviews and book reviews.

    We all get customers that praise our service. When someone is telling you how much they appreciate what you've done for them I just ask "Could you go online and leave a review on our Google listing for me when you get home?"

    or "Could you take a minute right now and leave a review on Amazon?".

    I always tell them where to leave the review, and that I would like it right now, before they forget. Certainly more than half the time, I get the review. and of course, it's a great one.

    And I agree with a few of the others. Never offer an incentive for a review. Not of any kind.

    Even if the customer means well, they may think they are helping you our by saying "He is such a great guy, he even gave me a discount for leaving this review!".

    And as a few have already said, that's a good way to get your listing, or reviews dropped.

    Added later;

    When speaking at events, as soon as I left the stage, many people would come up to me and tell me how much they loved my talk. Every speaker gets this. I would just ask them right there is they would like to give me a couple of minutes on what they got from my speech. Of course, all were happy to oblige.

    Even in my retail store, a customer would compliment me on our service. I'd just ask if they would be willing to say that on camera. Most were happy to help, and these short clips were used in online ads and on Youtube.
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  • Profile picture of the author Jamell
    You can get customer reviews just by referring some one to another business .Another good way is by asking the customer afrer giving them good customer service .

    You can even ask them to rate you on scale of 1 -10 etc . You might also want to incentivize them to boost their interest in giving you a customer review .So yes ask questions and get feed back .
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  • Profile picture of the author Jonathan 2.0
    Create an exceptional product/service -- something that People really love -- and more than likely a Person/Marketer will receive a lot of unsolicited testimonials.

    2C
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  • Profile picture of the author art72
    I would've argued this advice not so long ago, but use the command of the language to outline how they can leave a testimonial to show their sincere appreciation or encourage them to leave unbias and honest feedback.

    Think about how many opt-in thank-you pages - instruct the recipient how to retrieve their download, goods, or what not's - by step-by-step simple instructions; "Be sure to whitelist our emails to insure future deliveries of gold, value, and tasty-tender morsels of nutritional brain food!"

    Same difference... people love being under instruction, it's subliminally encrypted in most to feel normal being told what to do next(?)

    Granted, most Warriors hate being told what to do, so we try to be polite to our own 'perceptive views" and telling others what to do - seldom is a position that someone who hates being told what to do, say, or think wants to do to others... but, statistically, I'd be inclined to guess, most people accept instructions daily, consciously-aware of it or not!
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    • Profile picture of the author Jonathan 2.0
      Great point, art72.

      Something I forgot to mention is that it doesn't have to be "either/or" ... Receiving unsolicited testimonials and asking (etc.) for them would be ideal (IMO)
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      • Profile picture of the author art72
        Originally Posted by Jonathan 2.0 View Post

        Great point, art72.

        Something I forgot to mention is that it doesn't have to be "either/or" ... Receiving unsolicited testimonials and asking (etc.) for them would be ideal (IMO)
        Exacta-mundo brother!

        I personally despise the either/or mindset - it may work in some scenarios, but in most cases they can be defeated too easily with common-sense and basic logic - as you mentioned; "and" what if we don't; do? -or die?

        There are very few good examples of false dichotomies, as they are more over fallacies for those with limited imaginations... as there are many paths you can go by!

        Although, I still love the lyrical use of "there are two paths you can go by - BUT..." (*cancels out the dichotomy)

        - "Stairway to Heaven!"
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  • Profile picture of the author billwide
    Nice question, is possible to find reviewers here on WF?
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  • Profile picture of the author troy23
    We ask for video testimonials at the end of our classes.
    Some like to give, some feel uncomfortable on camera.
    Also can ask to give a review of the service on Google.
    I feel posting the video testimonials on our website help with getting more clients.
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    • Profile picture of the author WF- Enzo
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      That's the goal.

      But of course, IMO some testimonials should still be filtered in case they contain explicit words.

      Originally Posted by troy23 View Post

      I feel posting the video testimonials on our website help with getting more clients.
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  • Give the quality service to the people that they love. That can give the businesses many original reviews and testimonials.
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  • Profile picture of the author netzvid
    Originally Posted by WF- Enzo View Post

    Customer reviews and testimonials, whether good or bad, help businesses work out the bad, and try to retain the good.

    Chime in.
    Post google my business post on regular basis.
    Send email to customer and ask them for review.
    Always reply your customer comment whether it is good or bad.
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  • Profile picture of the author Profit Traveler
    I have personally without realizing it become a Brand Ambassador for certain businesses.

    Because I just observed how they went the extra mile for their audience/subscribers/end users.

    During the Peak of the Pandemic Anik Singal of LURN and Nathan Barry of ConvertKit both offered Cash Payouts to Entrepreneurs experiencing a hardship and my jaw dropped.

    It was all above board and very simple to apply for and cash straight to your PayPal.

    Jeff Bezos had record profits during the Pandemic and DECREASED COMMISSIONS TO AFFILIATES....in a Pandemic.

    It all matters in the mind with it comes time to making recommendations.

    We are creating reviewers all the time whether we directly solicit them or not.
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    • Profile picture of the author WF- Enzo
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      Damn that bloke.

      Originally Posted by Profit Traveler View Post

      Jeff Bezos had record profits during the Pandemic and DECREASED COMMISSIONS TO AFFILIATES....in a Pandemic.
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  • Profile picture of the author writeaway
    One way is to copy how FIVERR does it... Make customer feedback/review part of the delivery collection process
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  • Profile picture of the author MountProxies
    You could create a UX to prompt for reviews after the user has used your app/software for a while. Maybe an email?
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    • Profile picture of the author WF- Enzo
      Administrator
      I've used apps which prompt an app store rating. Of course these reviews are optional, but you get the gist

      Originally Posted by MountProxies View Post

      You could create a UX to prompt for reviews after the user has used your app/software for a while. Maybe an email?
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