One of the most challenging aspects of providing SEO services is proving the value of your work to clients. To address this problem, SE Ranking sat down with representatives of both digital agencies and businesses from the US, UK and Australia to discuss the main issues that occur in the communication between agencies and their clients and to find reasonable solutions for them. This article highlights actionable insights and useful advice shared during the discussion.
Clients often don't fully understand all of the nuances and value of SEO. As a result, you will have a hard time finding an SEO contractor who hasn't been asked multiple times why it takes so long to produce results. Here are a few things you can do to relieve the anxiety of your clients and build trust from day one:
- Set clear expectations. As soon as you start working with a client, let them know what results you can help them achieve. Give them a clear idea of what's ahead by providing projections on what results they can see in 3, 6, 9, and 12 months.
- Communicate with and educate clients. Make sure to spend enough time explaining to clients that SEO is a massive field with many moving parts where each part needs a different amount of time and effort to produce results. Besides talking to clients, build a good rapport with their in-house teams too, and make sure they're also on the same page.
- Provide interim results. Your clients must be able to see actual progress as soon as possible. Alleviate their concerns by showing specific progress that's been made since you started optimizing their website.