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Avoid an identity crisis by getting to know your customers

by WarriorForum.com Administrator
4 replies
A new webinar on Martech.org teaches you how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.



In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers - the known and unknown. Will identity resolution be a smooth transition without third-party cookies?

Join experts from Redpoint Global, as they delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers. You can register for "Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies," presented by Redpoint Global here.
#avoid #crisis #customers #identity
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  • Profile picture of the author margaretli640
    How are potential purchasers meant to figure out who your professional services firm is if you don't know who it is?
    They're unlikely to try. They'll overlook you in favor of more tangible possibilities.
    It's never a good business strategy to appear desperate. If you give the impression that you'll take everything that walks through the door, you'll come across as a bargain basement bin.
    How will you decide on continuing education to invest in for yourself or your staff if you don't have a focus?
    Trying to be a jack of all trades will result in you becoming a master of none.
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  • Profile picture of the author Old Molases
    Is there any guarantee that firms will not be using this data to exploit their users?
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    • Profile picture of the author WF- Enzo
      Administrator
      GDPR has been around for some time now, so that's already a guarantee.



      Originally Posted by Old Molases View Post

      Is there any guarantee that firms will not be using this data to exploit their users?
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  • Profile picture of the author Klara Pelhe
    Originally Posted by WarriorForum.com View Post

    A new webinar on Martech.org teaches you how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.



    In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers - the known and unknown. Will identity resolution be a smooth transition without third-party cookies?

    Join experts from Redpoint Global, as they delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers. You can register for "Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies," presented by Redpoint Global here.

    Great article indeed, thanks for sharing it, it looks like it was really written by some expert in this field, as the data are structure very good and the point is explained in details. I would say that good and experienced marketers can always find a way to get to know their audience even without the help of cookies and some third-party services. The trick is in finding way to engage them, testing new things, targeting right keywords, making viral content and audience will be here, and we will be further able to analyze their behavior and adjust our content to fit their needs and interests more.
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