Google Business Profile, formerly Google My Business, has a new feature in the products section that lets you mark a product as "special." After you mark a product as special, that product will be moved to the top of the products you listed in your Google Business Profile listing.
There's a new setting in the Google Business Profile products section that says "Mark as Special." It says "products marked Special are shown at the top of the page." The "Mark as Special" feature in Google Business Profile.
Clearly, some local SEOs and businesses wanted a method to promote products to the top of the page. This gives them a way to feature one or more products higher up in their Google local search listings and Google Maps listings.