Average Percent of People That Confirm Subscription

by Brian_Mahaffey 11 replies
Anyone have a good estimate of the percent of subcribers that normally would do a double opt in deal? Seems like mine is about 70% confirming (although I changed some things so this is not 100% accurate since the start of the autoreponderseries)
Thanks
#main internet marketing discussion forum #average #confirm #people #percent #subscription
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  • Profile picture of the author Takuya Hikichi
    Brian,

    Double check your stats.... it should be way higher than 70%. If one of my lists were losing 30% people before confirming, that would be a serious, very serious concern. You should easily get 85-90% or more confirming it.
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    • Profile picture of the author Stanley Tang
      Originally Posted by Takuya Hikichi View Post

      Brian,

      Double check your stats.... it should be way higher than 70%. If one of my lists were losing 30% people before confirming, that would be a serious, very serious concern. You should easily get 85-90% or more confirming it.
      Just checked my stats, around 95%. I was pretty surprised, because I was expecting 80%. Not sure where I heard this from, but the industry average in the IM niche seems to be 70-80% (I might be wrong)
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  • Profile picture of the author tess47
    Only 25% of my list confirms! I offer a free report, along with a free newsletter and once they fill in their information, it PLAINLY tells them they must click the link to confirm when they get the email to get these things.

    I use a free autoresponder, is that the problem?
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    • Profile picture of the author Michael Lee
      I think a video explaining how to verify their subscription would be a tremendous help.

      Some people do need a step-by-step, fully illustrated demo to do it right.
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    • Profile picture of the author Takuya Hikichi
      Originally Posted by tess47 View Post

      Only 25% of my list confirms! I offer a free report, along with a free newsletter and once they fill in their information, it PLAINLY tells them they must click the link to confirm when they get the email to get these things.

      I use a free autoresponder, is that the problem?
      Tess,

      People may not be conditioned to confirm yours because it may not look anything like Aweber, Get Response, 1Shoppping Cart or on in house auto responder. On my opt-in form, I specifically always state "secure aweber subscription" or something like that.

      If you only have 1 list, and just want a free responder, you might use Get Response free version. You can only send messages to one list and yeah there is an ad at the end of every email (last time I used it anyway in 2004), but at least when you upgrade, the transition takes place smoothly without your subscribers having to reconfirm to another list.
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    • Profile picture of the author Zeus66
      Originally Posted by tess47 View Post

      Only 25% of my list confirms! I offer a free report, along with a free newsletter and once they fill in their information, it PLAINLY tells them they must click the link to confirm when they get the email to get these things.

      I use a free autoresponder, is that the problem?
      Yep, I'll bet you anything that's it. You're so much better off with Aweber or GetResponse or EmailAces. They get very high email deliverability rates. Worth every penny they charge!

      Oh, and to answer the OP's question, I get about 75-80% confirming. I'm happy with that. I use Aweber.

      John
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  • Profile picture of the author Daniel E Taylor
    I'd personally leave double opt-in alone! I went from
    aweber to 1sc and things have never been better.

    For the guys who have a "90-95%" confirm rate I'm
    curious to know how opt ins is that on. Yea if its
    50-100 thats good.

    But at 1000 opt ins per day I doubt your gonna get
    950 people who confirm. No matter how good your
    process is.

    Daniel
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  • Profile picture of the author Scott Million
    Originally Posted by Brian_Mahaffey View Post

    Anyone have a good estimate of the percent of subcribers that normally would do a double opt in deal? Seems like mine is about 70% confirming (although I changed some things so this is not 100% accurate since the start of the autoreponderseries)
    Thanks
    What a great question. I've been thinking about this myself. I have around a 50% confirmation rate and it's been pretty frustrating. I think a LOT has to do with the offer and marketing before the opt-in.

    If someone wants it bad enough...they're going to check their junk mail. Time to revamp my squeeze page!
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  • Profile picture of the author truhomebiz
    I actually do not use double opt-in. I have heard that it can be frustrating for some. When a person opts in to my site they get content right away.

    Thanks for this great discussion!
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  • Profile picture of the author JayXtreme
    My average is 91%.. some a l'il higher, some a l'il lower... but average 91....

    You REALLY need to see where things are affecting this... instructions for confirmation maybe?...

    Peace

    Jay
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    Bare Murkage.........

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