Statistics to evaluate A/B-Tests
I hope someone can help me with my problem. I am currently running many a/b-tests and would like to know, if there is another measure for statistical significance that takes the value of each conversion into account? Let's say I am running an A/B-Test and increased my conversions by 12 % but reduced shopping baskets in the same time by 20 %. I often had the case now that I couldn't identify a significant difference between two versions but the shopping basket / Revenue seemed significantly different. Any idea, how to prove this statistically?
Thanks a lot!
Cheers
Julian
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DABK -
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