Question: Conversion Ratio!

8 replies
Hi,

I have some questions regarding the Hairloss product conversion ratio.
I recently started to promote "Sellhealth" and "Markethealth" affiliate products from my Reddit community.
After 2 weeks I received around 564 clicks to my "Profollica" affiliate link (Sellhealth) but no sale. And within 2 days I got 90 clicks to my "Provillus" affiliate link (Markethealth) but no sale.
Note: both products have a money-back guarantee upon purchase, Profollica has 60 days and Provillus has 90 days.

Do I miss something here? Or, do these products have a very low conversion ratio?
Note: all of my clicks are coming from Reddit, thus no spamming or low-quality clicks.

Thanks for your help
#conversion #question #ratio
Avatar of Unregistered
  • Profile picture of the author DABK
    You mean, all your clicks are coming from Reddit, hence all are low quality?

    Sorry, but that is a possibility, depending bon what you do on Reddit.

    Have you looked into your analytics to see how long these visitors stay in your site?

    To actually help, we need to know what you do to get them to click.

    So, what do you do on Reddit?

    Originally Posted by infernal199 View Post

    Hi,

    I have some questions regarding the Hairloss product conversion ratio.
    I recently started to promote "Sellhealth" and "Markethealth" affiliate products from my Reddit community.
    After 2 weeks I received around 564 clicks to my "Profollica" affiliate link (Sellhealth) but no sale. And within 2 days I got 90 clicks to my "Provillus" affiliate link (Markethealth) but no sale.
    Note: both products have a money-back guarantee upon purchase, Profollica has 60 days and Provillus has 90 days.

    Do I miss something here? Or, do these products have a very low conversion ratio?
    Note: all of my clicks are coming from Reddit, thus no spamming or low-quality clicks.

    Thanks for your help
    {{ DiscussionBoard.errors[11698116].message }}
    • Profile picture of the author infernal199
      I just created a health-related subreddit and post short articles (300-500 words) on various hair loss prevention topics. And mention my affiliate product within the article.

      As you have asked how about my visitor's behavior on my site. But, I post my affiliate link on Reddit, thus I can only say how many clicks I received, by looking at my affiliate dashboard.
      Signature

      Generate $11,893 every single month! Build a robust online business right from your home computer. Visit: ebook-bb.cliobra.com

      {{ DiscussionBoard.errors[11698152].message }}
      • Profile picture of the author Frank Donovan
        Originally Posted by infernal199 View Post

        I just created a health-related subreddit and post short articles (300-500 words) on various hair loss prevention topics. And mention my affiliate product within the article.
        It's more than likely you're targeting the wrong people. Hair loss products are more to do with vanity than health. Other than targeting, conversion rates will be dependent on the ad copy. Money back guarantees are seldom decisive factors - even less so in the hair loss market, I would think.
        Signature
        TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

        {{ DiscussionBoard.errors[11698157].message }}
      • Profile picture of the author DABK
        So, you're sending them directly to a sales page?


        Does the sales page have an optin form on it?


        If yes, you'll never get credit for sales made to people who optin.


        In any case, what you're doing is paying less than the other option:
        send them to a landing page you own, where they can give you their email address in exchange for a freebie. Then you send them a series of emails...


        By the way, in many countries, USA included, when you have a link in an article to something that's going to make you money, you must state so right before or after the link that you're going to make money if they click and buy.


        Putting the link in an article without the "I'm an affiliate" means to me (and most people, if not all) that the link will take me to somewhere where I will get additional information (not a sale pitch). So, when I get to the sales page, I'm disappointed and go back or go to some other site.


        You, in other words, are creating the wrong expectation: you're telling them you're giving them info, instead you're pitching them.


        Again, most, if not all, will say, Not cool, man. Forget you.


        If, instead of sending them to the sales page, you're sending them to an article on the seller's side that has more info, they may like the info so much that they sign up on the product owner's email list and you'll never get credit for anything they buy once they're on that list.



        Originally Posted by infernal199 View Post

        I just created a health-related subreddit and post short articles (300-500 words) on various hair loss prevention topics. And mention my affiliate product within the article.

        As you have asked how about my visitor's behavior on my site. But, I post my affiliate link on Reddit, thus I can only say how many clicks I received, by looking at my affiliate dashboard.
        {{ DiscussionBoard.errors[11698165].message }}
        • Profile picture of the author infernal199
          Originally Posted by DABK View Post

          So, you're sending them directly to a sales page?


          Does the sales page have an optin form on it?


          If yes, you'll never get credit for sales made to people who optin.


          In any case, what you're doing is paying less than the other option:
          send them to a landing page you own, where they can give you their email address in exchange for a freebie. Then you send them a series of emails...


          By the way, in many countries, USA included, when you have a link in an article to something that's going to make you money, you must state so right before or after the link that you're going to make money if they click and buy.


          Putting the link in an article without the "I'm an affiliate" means to me (and most people, if not all) that the link will take me to somewhere where I will get additional information (not a sale pitch). So, when I get to the sales page, I'm disappointed and go back or go to some other site.


          You, in other words, are creating the wrong expectation: you're telling them you're giving them info, instead you're pitching them.


          Again, most, if not all, will say, Not cool, man. Forget you.


          If, instead of sending them to the sales page, you're sending them to an article on the seller's side that has more info, they may like the info so much that they sign up on the product owner's email list and you'll never get credit for anything they buy once they're on that list.
          Please check my subreddit "cliowex" (I cannot post link). And tell me what I am doing wrong?
          Signature

          Generate $11,893 every single month! Build a robust online business right from your home computer. Visit: ebook-bb.cliobra.com

          {{ DiscussionBoard.errors[11698182].message }}
  • Profile picture of the author SARubin
    I just visited your reddit page Arif, and I can tell you right now...

    The biggest issue I see is that your message is way off point.

    You're not promoting the benefit of Profollica in any of your posts.

    In fact, you're doing quite the opposite... Everybody reading your posts is reading about "natural" home remedies to regrow and strengthen hair. And there's nothing but a casual mention of Profollica, with a link.

    What you're doing is pre-suading people to NOT buy anything, because you're not selling them the benefits of Profollica.

    You're literally selling them on the idea of using non Profollica methods for hair growth.

    Can you see the conflict here between what you want people to do, and what you're actually encouraging them to do?

    You want them to buy Profollica but your post(s) are about ways to avoid buying Profollica

    The fact that some people are clicking the link is more than likely just a knee-jerk reaction to the link being there in the first place. But they have no motivation to buy anything because the bulk of your post is telling them not to.
    Signature

    Visit CopywritersForum.com and Discover the Powerful Secrets of Persuasive Copywriting...

    {{ DiscussionBoard.errors[11698184].message }}
    • Profile picture of the author infernal199
      Originally Posted by SARubin View Post

      I just visited your reddit page Arif, and I can tell you right now...

      The biggest issue I see is that your message is way off point.

      You're not promoting the benefit of Profollica in any of your posts.

      In fact, you're doing quite the opposite... Everybody reading your posts is reading about "natural" home remedies to regrow and strengthen hair. And there's nothing but a casual mention of Profollica, with a link.

      What you're doing is pre-suading people to NOT buy anything, because you're not selling them the benefits of Profollica.

      You're literally selling them on the idea of using non Profollica methods for hair growth.

      Can you see the conflict here between what you want people to do, and what you're actually encouraging them to do?

      You want them to buy Profollica but your post(s) are about ways to avoid buying Profollica

      The fact that some people are clicking the link is more than likely just a knee-jerk reaction to the link being there in the first place. But they have no motivation to buy anything because the bulk of your post is telling them not to.
      Thanks a lot for opening my eyes towards search intent.
      Signature

      Generate $11,893 every single month! Build a robust online business right from your home computer. Visit: ebook-bb.cliobra.com

      {{ DiscussionBoard.errors[11698194].message }}
      • Profile picture of the author SARubin
        Before you go changing too much Arif, one thing you can try is putting the Profollica part with the link at the end of the post.

        After people read about your all natural home remedies it may convince them you're knowledgeable on the subject.

        Then you can turn up the volume a degree and finish with something like

        "The above method has worked for some people. But if you really want to accelerate your hair growth I highly recommend trying Profollica hair treatment.
        It's an all natural treatment derived from (INSERT UNIQUE MECHANISM HERE) that has been clinically proven to nourish and regrow hair in as little as 90 days."

        (Use your own writing style and level of hype for your pitch)


        This way you can finish with your Profollica pitch and have it be the last impression they receive after you've already given them something for free. And it might prime them to take it one step further and buy a dose.

        It might work, it might not. But it's a simple no cost test you can run before you abandon your current strategy. Especially if you're already attracting a lot of traffic to those pages with your current message.
        Signature

        Visit CopywritersForum.com and Discover the Powerful Secrets of Persuasive Copywriting...

        {{ DiscussionBoard.errors[11698211].message }}
Avatar of Unregistered

Trending Topics