Data and privacy concerns grow among consumers

by WarriorForum.com Administrator
10 replies
A new article on Martech.org reports that a study from GroupM shows declining enthusiasm for new technologies and data sharing.



The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items. Over three quarters (77%) of respondents strongly or somewhat agreed with the statement: "I worry about how companies use my personal data online." This was up from 72% in last year's report.

Also, only a small percentage of consumers believe that the company who makes a device in the home, or its software, should have access to the data. That number is 5.4% in the current study, down from 6.9% in the previous one.

New tech

Consumers are less enamored with new technology in their house. Only 51% of respondents in the survey agreed with the statement: "It's important my household is equipped with the latest technology." The survey the previous year had 54% agree. Also, 32% somewhat or completely agreed that new tech "confuses me," up from 28% the year before.

In this study, the numbers appear to be consistently in the 5% range for drop in consumer sentiment around privacy, data and new technology. It's not a massive drop, but it's not nothing either. Individual brands can overcome this barrier by managing a better conversation with their customers about their privacy and data practices. Take, for instance, the wide disparity in the way email subscriptions are managed. Some brands offer a one-click unsubscribe, while others hide the option behind a number of additional screens and questions. Marketers can cut through with transparency, and the ones that do will be ahead of the game as privacy law catches up in the states.
#concerns #consumers #data #grow #privacy
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  • I think this is because consumers are starting to see that their data is being used more as a commodity rather than a means of providing better service. Consumers understand that data is the price they have to pay for personalization. But when that data is harvested primarily as a product, it's no wonder we'd feel used and abused.
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    • Profile picture of the author WF- Enzo
      Administrator
      Good example: Cambridge Analytica.



      Originally Posted by John Jonas Phil VA View Post

      I think this is because consumers are starting to see that their data is being used more as a commodity rather than a means of providing better service. Consumers understand that data is the price they have to pay for personalization. But when that data is harvested primarily as a product, it's no wonder we'd feel used and abused.
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  • Profile picture of the author Old Molases
    Businesses miscommunicates and exploit the data gained from the users. The results are evident in the survey. There are no transparencies only clause and policies that are favors the business itself.
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    • Profile picture of the author WF- Enzo
      Administrator
      Are there any business that handle and use data properly, and are 100% transparent in their process?

      Originally Posted by Old Molases View Post

      Businesses miscommunicates and exploit the data gained from the users. The results are evident in the survey. There are no transparencies only clause and policies that are favors the business itself.
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  • Profile picture of the author Jacob Baker
    Yes Data and privacy concerns grow among consumers and the reason behind this is primarily a result of consumers becoming more aware of how companies are using their data.
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  • Profile picture of the author Old Molases
    I think VPN can help eradicate this issue.
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  • Profile picture of the author Profit Traveler
    Banned
    And yet Elon Musk announced RoboTaxi vehicles will be produced.

    If something CAN be hacked it probably WILL be in my humble.
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    MAKE MONEY DOING WHAT YOU ARE ALREADY DOING...

    SOCIAL MEDIA MONETIZATION ON STEROIDS

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    • Profile picture of the author WF- Enzo
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      Oh I'm sure.

      Originally Posted by Profit Traveler View Post

      And yet Elon Musk announced RoboTaxi vehicles will be produced.

      If something CAN be hacked it probably WILL be in my humble.
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  • Profile picture of the author Old Molases
    I think people can stay protected while using a VPN such as Ivacy VPN. A VPN ensure that your data remains encrypted and you stay safe from being jacked.
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