Ten Big Ways Infographics Benefit Your Content Strategy
A new article on Search Engine Journal reports that if you are not using infographics as part of your content strategy, you may be missing out on valuable digital marketing opportunities.
Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling, engaging way with content consumers. They can tell a story that captivates readers in a way words alone fail to accomplish. This article narrows down ten ways to use them:
Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling, engaging way with content consumers. They can tell a story that captivates readers in a way words alone fail to accomplish. This article narrows down ten ways to use them:
- Infographics Can Improve Decision-Making: Visuals speed up the rate at which information is processed. The quicker you process information, the faster you can make decisions. This can be beneficial when presenting complex ideas, such as breaking down academic research in an easily digestible manner. The mind processes information in pictures much faster than it does in words and humans tend to be visual creatures inherently..
- They Increase Your Content's Exposure: Compiling research is a timely endeavor that can take plenty of resources. Additionally, once this research is completed, you must invest time in analyzing the data and determining key statistics. From there, designing an infographic based on this data is yet another step in the process of creating a compelling visual. While not every infographic requires original ideas, the effort you put into creating your infographics is sometimes not duplicated but rather shared by others.
- Enhances Content Shareability: Infographics should not only be easy to consume, but easy for readers to share. To improve your infographic's sharability, your business should enable highly visible social sharing buttons, add an embed code button, submit to infographic sites (here are 20 to help you get started), and send it in your monthly newsletter.
- Infographics Can Build Brand Credibility: Creating interesting and informative graphics can help people learn more about you or your business and be seen as a voice of authority. By positioning yourself as an expert in your industry, you not only become a thought leader but also build credibility for your brand. Become a trustworthy source by crafting an original infographic, power-packed with useful resources and relevant images.
- They Complement Your Branding Strategy: In order for your content marketing strategy to be successful, it needs to align with your brand's message and identity. If someone sees an infographic on your site or on third-party sites or social platforms, they should be able to tell that it came from your company because of its unique design. When done right, your target audience will be able to discern your brand's infographics from others.
- Infographics Can Build High-Quality Backlinks: Link building enables your business to rank higher in Google's organic search results. However, links must come from relevant, quality websites with authority in their own right to propel your business forward in search. Even sites that may not be accepting guest post contributions might be interested in publishing an infographic as an alternative. These sites may also be interested in including a link to your infographic in a piece that's already published when relevant to the content. This means you get to build high-quality backlinks and strengthen your domain authority on your end while driving user engagement on their end. Infographics have proven to be one of the more effective backlink generation tactics for many brands and can be for your brand too.
- They Help Improve Your SEO: Infographics are an effective tool for driving more traffic to your site, improving your ROI, and increasing conversion rates. Consider the last few infographics you've seen, and where you saw these. Infographic images are used extensively online for various purposes including email marketing, blog posts, social media ads, etc. Infographics are one of the most versatile types of content for any business and can greatly improve visibility. They're easy to create, share, and use across multiple platforms. And when done right and with the right promotion, they can help increase engagement and conversions.
- Infographics Help You Tell A Story: Infographics can help people understand complex concepts by using visual aids such as charts, graphs, or diagrams. They can use both images and text in a visual format to explain concepts. They're often used for marketing purposes but they can be useful when writing articles or sharing research too. However, if an infographic doesn't tell its viewers something new, they'll quickly tune out. Instead, the infographic should strike a balance by using text that tells a compelling story and relevant data to create an effective and attractive visual.
- It's Easy To Track Results: As with any marketing effort, you'll want to invest time and resources tracking how well your infographics perform. While some of your marketing initiatives' performance can be ambiguous and hard to measure ROI, this isn't the case with infographics. In a perfect world, every infographic you create will present plenty of key takeaways, in a clear and succinct format. With the right tracking in place, it can be relatively easy to determine how your infographic marketing efforts are performing to improve and scale in the future.
- Infographics Enhance Readability: An infographic can help readers easily digest text-heavy content and makes the content easier to understand for visual learners. As we become an increasingly visually focused society, as evidenced by the rise of social media platforms such as Instagram and TikTok that rely heavily on visuals, if we cannot scan through the text quickly, then the content isn't leaving as much of an impact. A benefit of infographics is they convey a largely visual story and align with the greater majority's learning preferences.
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