Testimonials - how do you measure their value?
How do you measure the results they provide though? As a consumer, the last thing I am going to do is believe someone who is interviewed "infomercial style" when it comes to reviewing a product. Testimonials are not independent and its difficult for me to take them seriously or believe them to be credible.
As a person with a sales background, I would never use testimonials as I believed they actually hurt the sale. Client references where people can be contacted are a different story. Well known business people or celebs providing a testimonial are more believable because their name is their reputation in many ways.
So I was curious to know what type of research has been done or if you as an individual have noticed much of a difference? I cant help but think that a testimonial is so "door to door" and the kind of cheese that makes people more concerned about a product being a scam.
Im open to this though, as internet marketing is very different from traditional face to face sales so I have a long way to go. Please be gentle
if i was selling something i'd be sure to tell you about it here. but since i'm not selling something click here to become a millionaire.
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