I'm used to having a sales spiel on a web page and having a buy now button on the sales letter that leads to the payment processor. What would you do in this situation? Your site has a particular need. Maybe a new membership plugin or something like that. You've looked far and wide and found a good solution that fits your needs except in one way.
Direct Buy Button vs. Checkout Page
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I'm used to having a sales spiel on a web page and having a buy now button on the sales letter that leads to the payment processor.
What would you do in this situation? Your site has a particular need. Maybe a new membership plugin or something like that. You've looked far and wide and found a good solution that fits your needs except in one way.
It doesn't have functionality to have a traditional buy button on a particular sales page. Instead, there is a button but it leads to the checkout page where all the other products or services you offer through the system can be bought. The prospect picks the appropriate one and is forwarded to the payment processor system.
So, maybe the spiel was about the gold package, but they get to the checkout page and they see the silver package that is quite a bit less expensive. Or they see a book or something unrelated to what you just sold them on.
Would that be a dealbreaker for you as far as using that solution? Or do you think anything would be lost by the prospect going through this extra step and potentially buying something cheaper or perhaps more expensive?
Thoughts?
Mark
What would you do in this situation? Your site has a particular need. Maybe a new membership plugin or something like that. You've looked far and wide and found a good solution that fits your needs except in one way.
It doesn't have functionality to have a traditional buy button on a particular sales page. Instead, there is a button but it leads to the checkout page where all the other products or services you offer through the system can be bought. The prospect picks the appropriate one and is forwarded to the payment processor system.
So, maybe the spiel was about the gold package, but they get to the checkout page and they see the silver package that is quite a bit less expensive. Or they see a book or something unrelated to what you just sold them on.
Would that be a dealbreaker for you as far as using that solution? Or do you think anything would be lost by the prospect going through this extra step and potentially buying something cheaper or perhaps more expensive?
Thoughts?
Mark
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