Then, you can sell "regular" offers on the backend, because people have already bought from you and trust you.
I seem to be having trouble coming up with something really innovative (without investing an enormous amount of money, time and energy).
Some information products that get launched in the MMO/IM niche have some kind of "cool idea" behind them like "Make $1,234 just by searching on Google". People buy such offers in droves. Of course, we all know such products don't work. I would never create something like that.
I guess the question is: "How do I position a product that works (but is not innovative) in a way that people get excited about it?"
Thanks in advance.