Is Gary V. Right or Wrong?

In marketing a product there are universal rules that apply.

In the food/drink industry, looks are key...

the first look is important.

There's a whole science around what grabs your attention in the supermarket.

It IS possible to change the science, but, you need a lot of money and a lot of social acceptance. If you can't get social acceptance early, you've lost.

With Coke, I'm guessing nobody but nobody saw the reason for going new...or for the drinks that went clear.

When marketing a product you have to move the needle of acceptance past the tipping point.

Some products are just too much before their time.

Some products are just not needed by anyone.

Some products just don't make sense.

When Camilla Straightlace first discovered this EVIL afoot in the world, naturally she was inspired to create The Protective Moms Network to serve as a bulwark against moral corruption.

Meanwhile, Sally Fatespace said, "yeah, OK -- an' can we go for pizza after?"

It is a lush consequence of our supremely interactive diversitood that GOOD an' BAD hits on all shades.

Choose yr weappins wisely, I guess.

WHO wants WHAT?

Figure this, you can quit throwin' penguin-friendly slivers of fish at prematyoore babies born at near-death numbahs of weeks.

Them poor sweeties prolly gonna choke tuh death an' die, but the penguins will surely hurl 'emselves uponya till you bruised dark as a demon's heart if'n you gaht piscostuffs they wanna.

It is troo how sellin' stuff nowan wants is real tricky (eg we burnin' up the plannit & plenty gatta change so undersea microbes don't choke on microplastics), but we must also drink deep on the craziness of wantness out there rn.

Vibrant an' byootiful beings wanna step out sweet 'pon their planetary home.

Who says they cannot, zackly?

Camilla Straightlace says, "This is exactly the kind of woolly-headed thinking that is leading us all into perpetual demise."

So: what's your viewpoint on bein' stymied by circumstances beyond your control, O readah of this post?

I gaht no view on Gary V othah than' he should shave more regulah.

I do naht enjoy beards, plus moreso eithah accidental or cultivated sub-versions therefrickinof.

Tellya, lickin' nuthin' don't gotta become no exercise in exfoliation by default.

Hoomankind is way joosier than that.

Uh huh, so mebbe this is my POINT.

Ima checkin' out datin' sites for my perfickto BEARDLESS Cumberbatch/Damon fusion.

(It is a SCENARIO ... naht simply bcs I DESPRIT.)

Which is when WILL shows up.

As in ... same name as a poet I kinda adore.

Only prahblem is, non-poet IRL Will gaht a beard so long he trips up evrywan in his slipstream.

"My grandmother trimmed my beard before she was devoured by wolves in 2010. Do not expect me to change to suit your fancy. I also have a thing for swallowing paperclips. Let me lie down at your feet while you raid the local stationery store for the succor to inspire my lust."

tbh gonna pass on Will despite he gaht srs class in othah areahs.

(As I undahstand stuffs, snortin' cerebrospinal flooids through the barrels of historic weaponry is now sum kinda bloodsport.)

Products. Services. Ideahs.

What is for sale rn, zackly?

And if you sold the bad course for $1000, it would quickly be all over the internet what a jerk you were. You would also never get joint venture partners, and your credit card processor would drop you after a few disputed charges. And...your refunds would be through the roof. So it wouldn't be sustainable.

Large companies don't become large by selling bad product.

A large corporation could certainly make sales of a bad product. But it would quickly cost them more in bad publicity and refunds...... and repeat sales would dry up.

So I think we would agree that it's never a good idea to sell something worthless, no matter who you are or how big your business is.

It gets even more interesting when it's not a bad product but one that sells for waaaay too much.


Like the cane on ebay that went for 60 or 70k because the story behind it (belonged to grandpa, grandpa died, 6 year-old grandson sees grandpa's ghost... something like that). So, an average product (or maybe a good one, as far as canes go, becomes an amazing paranatural product.)



And what do you do with the guy who sold an air guitar on ebay for $5? They got 5 bucks, so they sold something though they delivered nothing!

Delete this group from your list


Put this group into a longer funnel segueing into another niche



Put this group on your buyers list and sell them every miracle machine that you can find.

Are those your real-life numbers? A 25% refund rate sounds high but maybe I'm off because I don't sell hard goods.

Mark

Bad products could definitely be subjective no doubt.

But like "weight loss niche" everyone prefers a fantastical shortcut over doing the work.

A belt that will "shock" my abs into a 6 pack? Sure!

But not long ago if you said there is a "little blue pill" that can make you superman in the bedroom who would have believed it.