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Are these results average or not good at all?

by Bkelly301
28 replies
Hey, I've been trying to give paid traffic another shot. In the past I never stuck with it long enough, and I ended up just giving up without giving it a legitimate effort.

I'm running a FB ad to my product that costs $159. The ad has been running for about 2 weeks now, and I have my daily budget set at $5 per day.

I'm using tracking software because FB kinda sucks in that department. I finally made my first sale today.

Obviously there's always room for improvement, and I will continue to try and optimize. However, I'm just wondering if some experienced people might be willing to give me some feedback on this data:

Total link clicks: 130
Total spent: $77
Joined my free membership (email list): 23
Viewed the sales page: 52
Purchased product for $159: 1

I understand that FB is still "optimizing", so I have to keep letting the ad run. I also understand that one sale doesn't mean much. However I'm just wondering if this campaign is looking okay so far all around?

I really appreciate it. Thanks!
#average #good #results
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  • Profile picture of the author savidge4
    Originally Posted by Bkelly301 View Post

    Total link clicks: 130
    Total spent: $77
    Joined my free membership (email list): 23
    Viewed the sales page: 52
    Purchased product for $159: 1
    Lets dive right in here... is Total link clicks going to a page other than "Sales Page"?

    So in terms "I" use.. do you have a 3 step process? BAIT ( ad ) Lander ( email list ) and lastly sales page?

    So depending how you want to look at this... you have converted out of 130 clicks 23 names to your mailing list... thats a 20% conversion...many if not damn near ALL people on this forum would DIE for numbers like that - Major props there!

    The other side of this is the actual MONEY conversion, and you are at 1 in 130 - so less than 1% BUT how many of the 23 in a weeks time are you converting?

    In the conversion to dollars I want to get to a base of 3% conversion - this is USUALLY a tweak in the headline or the listing of benefits that will get you there. Once you have that solid base then you can start testing to get into the 10% range... Even for the most seasoned marketer...that jump from 3% to say 10%+ is baby steps.

    You are without question in the ballpark.

    This by no means is a FAIL.. you have spent $77 and you have made $159..you are ahead of the game - Convert 2 to 3 of the 23 on the free trial and you are well on your way.

    Hope that Helps!
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    • Profile picture of the author Bkelly301
      Originally Posted by savidge4 View Post

      Lets dive right in here... is Total link clicks going to a page other than "Sales Page"?
      Thanks for the quick reply man. I've been putting a ton of your advice into practice. I still have a ways to go, but it's coming along!

      Anyway, the ad is sending them directly to a copy of my home page. It's not my actual home page, but it is a duplicate which has the URL slug 'landing'.

      This page gives people the option to either choose the free membership option or to "learn more" about the paid membership prices which are now set at $19/month or $159/life.

      Originally Posted by savidge4 View Post

      So in terms "I" use.. do you have a 3 step process? BAIT ( ad ) Lander ( email list ) and lastly sales page?
      I do understand that that is the "standard" sales funnel. However, no it's not quite the same 3 step process.

      My process is that people have 2 options once they click onto my ad:

      1.) Join free membership, which then puts them onto my email list. From there they get sent a sequence of 4 emails giving them more free stuff along with a direct link to a "buy now" page.

      2.) Click the "learn more" button which then takes them to a page that has a full 20-minute site walkthrough video along with the 2 payment options.

      Originally Posted by savidge4 View Post

      So depending how you want to look at this... you have converted out of 130 clicks 23 names to your mailing list... thats a 20% conversion...many if not damn near ALL people on this forum would DIE for numbers like that - Major props there!
      Thanks! That's good to know

      Edit: my reply was much longer, but the rest got deleted!!! I'll rewrite it!
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    • Profile picture of the author Bkelly301
      Originally Posted by savidge4 View Post

      The other side of this is the actual MONEY conversion, and you are at 1 in 130 - so less than 1% BUT how many of the 23 in a weeks time are you converting?
      That I don't know yet. I realized that my email sequence had been shut off, so most of those 23 people never got any follow up emails!

      Dumbass mistake, but it's fixed now. So we'll see what happens moving forward!

      Originally Posted by savidge4 View Post

      In the conversion to dollars I want to get to a base of 3% conversion - this is USUALLY a tweak in the headline or the listing of benefits that will get you there. Once you have that solid base then you can start testing to get into the 10% range... Even for the most seasoned marketer...that jump from 3% to say 10%+ is baby steps.

      You are without question in the ballpark.

      This by no means is a FAIL.. you have spent $77 and you have made $159..you are ahead of the game - Convert 2 to 3 of the 23 on the free trial and you are well on your way.

      Hope that Helps!
      Good to know. Now I have a rough idea of the targets that I am aiming for!

      I have noticed an increase in the amount of email list signups after implementing some of your previous suggestions. So thank you very much!!

      One thing I forgot to mention...

      I'm not sure how much this will affect things, but I copied my ad into my Facebook group and had a bunch of my members leave likes and comments on my ad. This is great for social proof. However this may be a problem when it comes to A/B testing new ads. If I make a second ad, it won't have all the social proof on it (and I don't want to keep asking my group to do favors for me like that).

      Its not a "bad" problem to have, but it definitely makes for inaccurate A/B test results if I were to try and split test 2 different ads!
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    • Profile picture of the author Claude Whitacre
      Originally Posted by savidge4 View Post


      So depending how you want to look at this... you have converted out of 130 clicks 23 names to your mailing list... thats a 20% conversion...many if not damn near ALL people on this forum would DIE for numbers like that - Major props there!
      THAT'S where the money is. If you can beak even on the front end, having immediate sales pay your marketing costs, you then have list of interested people who want to hear from you.

      I know you know this. I just got excited.
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      • Profile picture of the author Bkelly301
        Originally Posted by Claude Whitacre View Post

        THAT'S where the money is. If you can beak even on the front end, having immediate sales pay your marketing costs, you then have list of interested people who want to hear from you.

        I know you know this. I just got excited.
        I hear ya, but my big problem is something that I did many years ago and I feel like I've shot myself in the foot by doing.

        I literally only have my one HUGE product. I have my website, which gives people lifetime access. I don't have any other things to upsell them.

        I guess I could do one on one lessons, but that would be very time consuming and limited of course. So that's not really a great option.

        I also have my Patreon page, which I charge $5/month for...but people really aren't jumping out of their seats to join. It's like pulling teeth trying to get people to sign up for that (despite the fact that I give a ridiculous amount of awesome stuff in exchange for that very low monthly fee).

        So it's pretty much just the $159 sales that I'm after. This is why I'm driving myself nuts these days, unable to achieve a long-term sustainable business model!

        BTW, I've been listening to your YouTube stuff recently. I've learned a lot of great sales tips from them. I'm probably going to grab a copy of one or more of your books. I'm determined to figure this out!! So thank you for all of the info you have put out!
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Bkelly301 View Post

          I hear ya, but my big problem is something that I did many years ago and I feel like I've shot myself in the foot by doing.

          I literally only have my one HUGE product. I have my website, which gives people lifetime access. I don't have any other things to upsell them.
          Even so, you now have a qualified list of people who haven't bought that offer yet. I once bought a course (maybe $500) after 22 e-mails. It took several weeks. There was no upsell, but she got the sale. I suspect the only way I got off her list was by buying.
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  • Profile picture of the author spartan14
    Of course its good some people would like to habe your stats ,continue to work and learn my friend and you eill learn new things etc .some people spend a lot of money and they dont get any succes and they still not giving up .Many succesful marketers use paid traffic that brings them the big numbers
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  • Profile picture of the author Jason Kanigan
    Savidge has said it... you're making $$, you actually have signups and a sale. Now you need to get to a meaningful sample size. That's more like 1000. I'm especially interested when you get sale #4... we'll have a trend line at that point.

    You want to know your cost of customer acquisition. If it's $77 and you sell at $159 you've got a golden goose. There will be a top-out to that as you max out on customer count from the platform, but that'll probably be awhile.

    As a marketer, what you want to aim at is paying the most for your customers within your niche. I know this sounds contradictory, but if you could spend over $159 to get that $159 buyer, you'd outperform every competitor (though I don't know how many you have). Then you'd have a back end offer of say $500 or $1000 or a continuity program and that's how you'd make your real $$. But that's thinking long term--it's great how your funnel is performing so far and you should focus on making that work first.
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  • Profile picture of the author SARubin
    Keep doing what you're doing.

    You spent $77 and made $159 sale, plus you got 23 warm leads to follow up with. Those numbers look great.

    On your sales page you got 52 sets of eyeballs and made 1 sale. That's not a grand slam, but close to 2% is still an OK place to start.


    On another note,

    I just checked out your website and it looks pretty good.
    If I had any interest in learning to play guitar I would certainty consider signing up.


    One thing I do recommend though, you may want to consider changing the headline on your site to set the excitement and anticipation a little higher.

    I don't know who you ideal customer is (beginner, intermediate, or advanced) but from a rookies point of view, Guitar Theory Made EASY might make sense if I knew what Guitar Theory was.

    I'm sure some people know what it is, but a more benefit driven headline can put rookies (like me) in a more excited state of mind while they consider your offer.

    For example... On your "about" page you have this sentence...

    be able to pick up your guitar and start playing EXACTLY what you hear in your head

    Now this is a foundation for a great benefit driven headline.

    Something like...

    Easily Play Any Song On A Guitar (from the radio or from your own head) with this Guitar Method

    or

    Be a Guitar Hero - Easily Play Any Song Even if You've Never Picked up a Guitar Before in Your Life

    or

    Play Guitar Like a Rockstar In as Little as 30 days - Guaranteed or your Money Back !


    Again, I'm writing these from a rookies point of view so you'll need to adjust the message to fit your ideal customer.

    And if you don't want to go with the direct offer headline, then you can always try the "How to" approach, or the "Testimonial" headline, or the "Interesting Hook" headline.

    Play around with it a little and see what you can come up with. The main idea is to immediately let your visitor know what they're going to get, or how their life will be better after they try your offer.

    Also keep in mind I often write down 10 or 20 headlines before I find a few worth testing, so these samples are just a couple I wrote, off the cuff, to help you get your own creative juices flowing.


    Anyway, congratulations on seeing some good starting numbers with your ad campaign.

    Keep up the good work brother.
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    • Profile picture of the author Peter Williams
      [QUOTE=SARubin;11709621]Keep doing what you're doing.

      You spent $77 and made $159 sale, plus you got 23 warm leads to follow up with. Those numbers look great.

      On your sales page you got 52 sets of eyeballs and made 1 sale. That's not a grand slam, but close to 2% is still an OK place to start.


      I agree, those numbers look good. You made a profit and have 23 people on your list, that's a win in my book. Keep up the good work and congratulations on your sale!
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  • Profile picture of the author Princess Balestra
    Agree with the Rubester here 'bout the Guitar Theory.

    What mattahs is guitar practice -- an' I say this as sumone who can't twang that partickuler instrooment to save her life.

    But I so love tossin' in headline suggestions.

    Playing Guitar Made Easy
    Guaranteed Results in 30 Days -- Or You Pay Nothing

    Play Your Guitar. Captivate Your Audience.

    Play Your Guitar So Good
    You Can't Walk
    For Guys Throwing Themselves At Your Feet

    Actschwlly, I would sign up for that last offah even if it was for peelin' bananas steada strumsystuffs.

    No obstacle in your path is finah than a feast of adorin' supplicants.

    Originally Posted by SARubin View Post

    The main idea is to immediately let your visitor know what they're going to get, or how their life will be better after they try your offer.
    Vital point.

    Bcs you naht jus' competin' 'gainst othah guitar offahs nowan gaht open in Chrome, you mebbe up against your prospects jus' wantin' a pee.

    So they go take a pee.

    Then they go feed the cat or pluck their vital areahs or work on their martial arts skills in preparation for the Apocalypse.

    Or

    *PING!*

    Microwave!

    You rasslin' with these kinda distractions, always.

    Less'n you clarify a more desirable path.

    Tellya, I see the perfect shoe ad, an' it is like my bladdah knows zackly what to do.
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  • Profile picture of the author savidge4
    Because the topic was brought up about headlines... and I have actually seen what it is bkelly301 has built. it might be interesting to share some insight without throwing out all the cards so we can better understand the dynamic.

    Yes, he teaches guitar... but he is not a new guitar player type teacher. Actually, if you go look at all of his competition ( bkelly301 - pay attention here ) is selling what the others say you dont need to learn.

    To throw this somewhere that others might understand the others teach you "HOW to play music" - notes and chords ( basically songs ) and bkelly301 is teaching "HOW to MAKE music" or something along the lines of how to play beyond the note and chords some one else has written.

    So if we take this video as a frame of reference:


    bkelly301's lessons start about level 5

    I recently learned that my son that plays piano actually consume a fair amount of bkelly301's youtube content. He is interested in the Theory of music, and is not so interested in playing other peoples music but creating his own. And it is THAT, that is what bkelly301 is selling
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    • Profile picture of the author Bkelly301
      Originally Posted by savidge4 View Post


      I recently learned that my son that plays piano actually consume a fair amount of bkelly301's youtube content. He is interested in the Theory of music, and is not so interested in playing other peoples music but creating his own. And it is THAT, that is what bkelly301 is selling
      First off, that is awesome to hear that your son has been using my YouTube channel to learn music theory!!

      Second, that is exactly right. My niche is not beginner guitar players. Rather, it is guitar players that have been playing for a long time who are actually interested in understanding the fretboard once and for all.

      I get countless emails that say something like "hey, I've been playing for 30 years and YOU are the one that has finally been able to make everything make sense after all this time. Thank you so much!!!"

      I fulfill a very specific niche within the "guitar lessons" community. I KNOW that my site is THE ONE for people who are looking for this specific thing.

      However, how exactly to get this out into the world such that I can make a sustainable and predictable income from it....that has been my ongoing challenge ever since I started!!

      That guy in the video link you posted is unbelievable too BTW
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      • Profile picture of the author savidge4
        Originally Posted by Bkelly301 View Post

        First off, that is awesome to hear that your son has been using my YouTube channel to learn music theory!!

        Second, that is exactly right. My niche is not beginner guitar players. Rather, it is guitar players that have been playing for a long time who are actually interested in understanding the fretboard once and for all.

        I get countless emails that say something like "hey, I've been playing for 30 years and YOU are the one that has finally been able to make everything make sense after all this time. Thank you so much!!!"

        I fulfill a very specific niche within the "guitar lessons" community. I KNOW that my site is THE ONE for people who are looking for this specific thing.

        However, how exactly to get this out into the world such that I can make a sustainable and predictable income from it....that has been my ongoing challenge ever since I started!!

        That guy in the video link you posted is unbelievable too BTW
        So go look at others in the Beginner space right? I can tell you, they ALL say you dont need to learn all the things you teach... but to take "Playing" to the next level.. what do you need to learn? ALL THE THINGS YOU TEACH. <insert Brand> is literally the program all the others warn you about... go from knowing how to play, to playing like a Monster.

        I may not play... but I am a huge appreciator of music... and I do understand of the theory to an extent... THIS video - geeze:


        ( the magic starts about3:25 in ) in my book probably one of the best guitar solos EVER - and it implements probably damn near every aspect of what bkelly301 teaches - and 1 point I think he gets a full 6 block and an added half ( 3 ) and seamlessly brings it back in.. just sick
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        • Profile picture of the author Bkelly301
          Originally Posted by savidge4 View Post

          So go look at others in the Beginner space right? I can tell you, they ALL say you dont need to learn all the things you teach... but to take "Playing" to the next level.. what do you need to learn? ALL THE THINGS YOU TEACH. <insert Brand> is literally the program all the others warn you about... go from knowing how to play, to playing like a Monster.
          Admittedly, I'm still a little confused as to what you are suggesting though.

          You pointed out that I teach those exact things that the others say that you don't need to worry about (theory).

          So you're sorta of implying that my headline should be a bit different than what has been suggested previously in this thread.

          However at the same time, you are also sort of implying that I shouldn't really make any mention of the "theory" and make it entirely about "playing like a monster" or "next level playing" or things of that nature...

          I can definitely change the headline to something more like that as opposed to "guitar theory made easy". Changing a headline is an extremely easy fix.

          However, on the other hand I do feel that there is an extremely large group of people that are specifically looking to learn "guitar theory". Like, they know what they are looking for, then they find me...then they are instantly 100% certain that I am exactly what they have been searching for. So in that regard, I feel like I should make it clear that, yes my site is THAT SITE.

          Therefore, I feel that the rest of the sales copy and walkthrough videos should still make it clear that "guitar theory" is what you will be learning.

          Forgive me for still not getting it, but I'm thinking that you are simply suggesting to change the headline and leave most of everything else as is. Is this what you are saying?
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          • Profile picture of the author savidge4
            Originally Posted by Bkelly301 View Post

            You pointed out that I teach those exact things that the others say that you don't need to worry about (theory).

            So you're sorta of implying that my headline should be a bit different than what has been suggested previously in this thread.
            uh yes - not even sorta.. you are not teaching people that just bought a guitar yesterday how to play notes and chords so they can rip out "Smoke on The water" and feel good about themselves.

            If you are selling oranges.. you definitely dont want your headline to say your are selling apples

            Originally Posted by Bkelly301 View Post

            However at the same time, you are also sort of implying that I shouldn't really make any mention of the "theory" and make it entirely about "playing like a monster" or "next level playing" or things of that nature...
            So lets get into the psychology of this... go see how your beginner guitar lesson counterparts use dumbing the process down - to get clients... They say " you dont need to learn scales and progressions and yada yada yada" this is repeated over and over and over - this becomes a standard mindset to those that you are selling to.

            A type of example here Goto say walmart.com, and then Amazon.com and then eBay.com and then say gap.com. Look at the actual structure of each page... centered... navigation on top. Then click on a category.. and I believe in most cases there is a column then to the left with further refinement...and then click on a item... and they all display about the same.

            Anything other than that, is outside of the psychological "Norm" and actually creates an amount of resistance in buying. So you have to break that psychology... you just so happen to have a BRAND... that makes that snap transition easy... Like a beast.. like a monster - the next level right? Your not teaching how to PLAY a song.. you are teaching how to MAKE a song. Your not teaching how to play a riff.. you are teaching how to improvise a riff.

            You can learn how to play the Prince solo above note for note... ive actually seen videos that do just that... BUT where do you learn how to make that effortlessly come out of your fingers? If YOU broke down what he does in that Solo.. he ( Prince ) has applied basically everything you teach no?

            Originally Posted by Bkelly301 View Post

            I can definitely change the headline to something more like that as opposed to "guitar theory made easy". Changing a headline is an extremely easy fix.
            the headline right off the bat is going to work against the psychology of your potential buyer ( this is so hard to explain ) so you want to come in with an over the top statement if that makes sense - a USP ( Unique Selling Perspective ) that in your case falls right in line with your BRAND

            "guitar theory made easy" or "Learn to play Your Guitar like a Monster!" or beast... ITS a headline - Grab them by their ripped sleeveless t-shirt and pull them in

            At this point you want to "Qualify" your offer to the reader... who is the perfect student to use your material... someone that bought a guitar.. watched youtube videos, can read Tabs, spent years playing other peoples songs... and now you want to take your playing to the next level... turn "They want to be able to...." and "have the ability to jam..." into questions.. do YOU want to.. add a few more - talk TO THEM... not AT them. Make them stand up and say YES YES and YES PLEASE

            And then you hit them with Brand is... and drop "one stop shop"

            Your membership includes ( thats new isnt it? NICE )
            List the courses -
            the advanced the mini the topics..
            then the Call to action,
            then still not convinced Easily Learn video

            Originally Posted by Bkelly301 View Post

            However, on the other hand I do feel that there is an extremely large group of people that are specifically looking to learn "guitar theory". Like, they know what they are looking for, then they find me...then they are instantly 100% certain that I am exactly what they have been searching for. So in that regard, I feel like I should make it clear that, yes my site is THAT SITE.
            Without question right? especially right now in the guitar world with Ichika Nito, Tim Henson, Manuel Gardner Fernandes, Marcin - the whole math rock thing - more so THEORY than ever before I would say

            So to go over this again... you NEED a headline that will distract the present psychology

            You need to QUALIFY your ideal member... can read TABS, can read music... knows notes and chords - been paying for a few years... wants to take their playing to the next level - play like a monster

            Lay out what whats in it for them - Still need to include the APP on the main page and not Q&A later

            First sale

            Not convinced watch this

            Look testimonials...

            Final attempt at sale

            Hope that Helps!

            PS to Claude.. and here i am just struggling to explain this - hesitated for days to write this actually.. I KNOW what to do... and could say hey do this and that...but I am trying to explain the REASON behind it - and just flailing - damn YOU LOL
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            • Profile picture of the author Bkelly301
              Originally Posted by savidge4 View Post

              You need to QUALIFY your ideal member... can read TABS, can read music... knows notes and chords - been paying for a few years... wants to take their playing to the next level - play like a monster

              Lay out what whats in it for them - Still need to include the APP on the main page and not Q&A later

              First sale

              Not convinced watch this

              Look testimonials...

              Final attempt at sale

              Hope that Helps!
              I really appreciate the guidance. I have went through and updated every aspect of the home page of the website based on all of these recommendations. I will run with this for a little while and see how it performs. Thanks so much!!
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              • Profile picture of the author savidge4
                Originally Posted by Bkelly301 View Post

                I really appreciate the guidance. I have went through and updated every aspect of the home page of the website based on all of these recommendations. I will run with this for a little while and see how it performs. Thanks so much!!
                Your welcome.. and it looks good!
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  • Profile picture of the author Randall Magwood
    Total link clicks: 130
    Total spent: $77
    Joined my free membership (email list): 23
    Viewed the sales page: 52
    Purchased product for $159: 1

    These numbers are beautiful. $0.59 cost per click, you profited $82 on your first sale, $3.35 cost per lead, and obviously the sales page is highly converting. You're doing great, especially off of Facebook Ads traffic. You should try to expand your reach to Google Ads to see what kind of results you'll get there too.
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    • Profile picture of the author Bkelly301
      Originally Posted by Randall Magwood View Post

      Total link clicks: 130
      Total spent: $77
      Joined my free membership (email list): 23
      Viewed the sales page: 52
      Purchased product for $159: 1

      These numbers are beautiful. $0.59 cost per click, you profited $82 on your first sale, $3.35 cost per lead, and obviously the sales page is highly converting. You're doing great, especially off of Facebook Ads traffic. You should try to expand your reach to Google Ads to see what kind of results you'll get there too.
      Good call. I feel like just figuring out how to navigate through the anti-user-friendly mess of crap that is the Facebook business manager was a monumental task in and of itself. I've been dreading getting into Google ads for the same reason, but what the hell!

      Thanks for the suggestion!
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  • Profile picture of the author Jamell
    So the cost for to aquire 1 customer is 77 bucks .

    23 people opted in to your free membership which gives you the opportunity to sell and upsell in the future .

    You might want to tweak your ad to try entice people another way .

    In other words experiment with an indirect selling method and use the free membership as bonus .

    I would to take a look at your sales page as well.
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  • Profile picture of the author max5ty
    Right now you're about average. Your CPC is a little high, but that will probably come down. You'll need more time though to get a clearer picture.

    Also depends on what your goal was for your ads. Visits? Sales? Emails? Don't know what your plan was.

    We've run tons of ads in the hundreds of thousands of dollars a month, so I have a couple of thoughts for you.

    Facebook advertising is ok. But I'm thinking you're overlooking a big source of new visitors...

    I don't know how many subscribers you have, but each one of those subscribers is a potential ad for your business.

    I would recommend you look into a referral program. You have the people already there...and statistics show those people probably have friends with the same interests...and their friends would like to know about all this too. Rewards work great to get people to spread the word. T-shirt...coffee mug...Range Rovers, etc. Ok, maybe not a Range Rover...but I hope you get the point.

    You can literally take a referral program with an established company and get more sign-ups than a Facebook ad would ever get.

    I have seen companies add a ton of new people just using referral programs. I'm sure you've heard all the old familiar ones like dollar shave, etc. They really work. I would recommend you look into one.

    Who better to advertise for you than your happy customers?

    Your Facebook campaign seems to be doing ok for now. I'm sure once you get it dialed in you'll want to increase everything. In the meantime, I'd recommend the referral program route. I think if you really got acquainted with it, your mind would be blown at the results.

    Just a couple of thoughts. I'll admit I know nothing about your business and I'm not pretending to...just giving you a couple things I've found to work
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  • Profile picture of the author Jonathan 2.0
    Banned
    Hi Bkelly301.

    I just have to say, it's great to see a Successful Marketer/Entrepreneur sharing their (successful) experience and asking for feedback: The Forum would be a greater place with more People like you.

    Good Luck with everything.

    Sincerely
    Jonathan
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author sethczerepak
    Originally Posted by Bkelly301 View Post

    Hey, I've been trying to give paid traffic another shot. In the past I never stuck with it long enough, and I ended up just giving up without giving it a legitimate effort.

    I'm running a FB ad to my product that costs $159. The ad has been running for about 2 weeks now, and I have my daily budget set at $5 per day.

    I'm using tracking software because FB kinda sucks in that department. I finally made my first sale today.

    Obviously there's always room for improvement, and I will continue to try and optimize. However, I'm just wondering if some experienced people might be willing to give me some feedback on this data:

    Total link clicks: 130
    Total spent: $77
    Joined my free membership (email list): 23
    Viewed the sales page: 52
    Purchased product for $159: 1

    I understand that FB is still "optimizing", so I have to keep letting the ad run. I also understand that one sale doesn't mean much. However I'm just wondering if this campaign is looking okay so far all around?

    I really appreciate it. Thanks!
    52 views isn't enough to know anything. Wait until you've had at least 1,000. If you're still making an average of one sale for every 52 clicks at that price point, you're in good shape. The real money is made on the back end and in repeat sales to your list.
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    • Profile picture of the author Bkelly301
      Originally Posted by sethczerepak View Post

      52 views isn't enough to know anything. Wait until you've had at least 1,000. If you're still making an average of one sale for every 52 clicks at that price point, you're in good shape. The real money is made on the back end and in repeat sales to your list.
      I hear ya on the higher sample size thing...

      However, what about if I have nothing to offer on the back end?

      I really only have my one and only product. I also have smaller courses that are just a portion of the full thing. However once someone spends $159, they have everything that I have to offer.

      Do you think it's still possible to be successful using paid ads with having nothing to offer on the back end?
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  • Profile picture of the author Kay King
    I've never understood why you can't offer related products - products in the music industry that YOU recommend. Why wouldn't that potentially work as a 'back end'? Or perhaps create a new backend info product (not big or fancy) that contains YOUR (expert) recommendations for the best products at different price points...with affiliate links, of course?


    I have a digital piano and I've ordered new speaker, new bench, new headphones, a small (but not cheap) LED light that clips onto the music stand, etc etc. Several purchases were a direct result of a backend email campaign by the company who sold me the instrument.
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    One secret to happiness is to let every situation be
    what it is instead of what you think it should be.
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    • Profile picture of the author Bkelly301
      Originally Posted by Kay King View Post

      I've never understood why you can't offer related products - products in the music industry that YOU recommend. Why wouldn't that potentially work as a 'back end'? .
      To be honest, I haven't really even thought about that. I've always been so fixated on making new sales on my main product, that doing some affiliate marketing never really occurred to me.

      Thanks for the suggestion/reminder!
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    • Profile picture of the author max5ty
      Originally Posted by Kay King View Post

      I've never understood why you can't offer related products - products in the music industry that YOU recommend. Why wouldn't that potentially work as a 'back end'? Or perhaps create a new backend info product (not big or fancy) that contains YOUR (expert) recommendations for the best products at different price points...with affiliate links, of course?


      I have a digital piano and I've ordered new speaker, new bench, new headphones, a small (but not cheap) LED light that clips onto the music stand, etc etc. Several purchases were a direct result of a backend email campaign by the company who sold me the instrument.
      Stopped by to see what was new...

      your idea is a million-dollar idea. I love it.

      Every once in a while I read something that is just brilliant, and you win the award for the day.

      Thanks for posting that idea
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