How can I sell my $250-$1,000 a day headlight restoration skill?

14 replies
Sounds weird but I found myself a nice little niche restoring headlights and saving people hundreds of dollars. Some headlights are cheap to replace or respond to simple regular buffing but others (and this is my main market) need a specialised approach. I have taken this skill to the highest possible level (my work is truly awesome) and I now charge $125-$150 per headlight to restore properly. It takes me about 2-3 hours to do a double headlight car for which I am happily given $250 - $300.

Why/when do people happily pay so much for headlight restoration? When their headlights cost hundreds or thousands to replace. Or when they want a proper long lasting result (all my work comes with a lifetime guarantee - I'm the only one on earth who offers this and there's a very good reason why I can and others don't). I once saved a guy $9,400 in replacement costs on his Mercedes. Mercedes wanted $4,000 per headlight plus $1,000 per corner to fit and align them. I restored his (peppered with stone chips) headlights for $600 and he couldn't stuff the money into my pocket fast enough.

I've done up to 7 cars in one day. But I'm happy with 1 or 2 cars per day ($250-$500 per day) and it takes only 3-6 hours. I go slower when I'm not pressured.

Trust me this isn't as simple as buffing a headlight with mag wheel cleaner. The really difficult part is sanding off the old clear coat and then removing those scratches until they disappear, polishing them to crystal clear then protecting them so they stay clear for many years.

All this takes skill (but anyone can learn it). Yes, people can figure it out eventually but I have tried and tested every possible way of doing this and have so far restored well over 3,500 headlights over the last 4 years. I know what I'm doing and I'm equal with the best in the world. The market for headlight restoration is so massive, so gargantuan, so incredibly large that even if every reading this started doing headlight restoration we'd come no where close to satisfying the demand.

All the offline marketing skills that can be learned here at Warrior Forum will apply and I bet the new headlight restorer will do a roaring trade earning hundreds or even over $1,000 a day within a week of doing my course...and that's what I want to talk to you guys about today.

I've been out of the scene for a long time although I can still throw up a wordpress site and fill it with words but...isn't this information worth something? I know it is. The work is simple and often easy. You can take a booking or not for any day you like. 1 job a day will give you $1,250 per week. It's a simple lifestyle and you get to hear "WOW!" on every job.

I have actually coached a friend of mine for $5,000 and he's now making $3,000 a week and killing it. But that was a whole week of one on one coaching. I'm now thinking of selling $10,000 rapid personal coaching but I can only sell that to local people. This is worth doing and I'm testing a little ad on my local gumtree (craig's list equivalent) but here's my idea...

I want to record the skill and sell it on video. Imagine if for a modest fee I could teach you how to go out and do this at whatever pace you want? This is a lifetime skill. You can do with after work, on weekends, as a full time business or as you need cash every now and then. I know it has value because I love my life. I'm changing locations every few hours, people are always glad to see me and stunned at the amazing result. The reveal moments are extremely satisfying and man, if we could capture those that's marketing gold right there.

It's offline - yes but it fits in perfectly with our lifestyle. We can use it to top up our income as we learn offline more passive income streams but it's not a job, it's only a business if you want to make it one but it's always a way to make some quick cash and it's very lucrative too!

But I'm not a videographer - much. All I have is an iphone and yeah that could be good enough but trying to sit down and write a script then edit then build a website and market it to...who? A WSO? Or a paid campaign across all media back to a website?

And here's the big question; what would be a good pricing point. I know I could sell so many online that I might be surprised but not if it's too cheap or too expensive. I'd be willing and enthusiastic to build a community where we could help and support each other but would that be needed?

I've been mulling over this idea for months now and I still haven't done anything so I thought I'd come back here and ask you lot on your thoughts. Do I have something here? I know it could be huge but is it likely? Headlight restoration is a bit weird but it's simple, you get a guaranteed result every time, there's very little risk and it can be a big earner. Someone's got to be interested in that - surely.

To be clear, my market is the top 10% of the marketplace who is happy to pay for high quality work and there's no shortage. Marketing is all you need. The before and after shots are amazing.
#$250$1 #day #headlight #restoration #sell #skill
  • Profile picture of the author max5ty
    By reading your post I think I see the biggest part of your problem...

    you're overthinking everything.

    You're analyzing everything so much you've developed paralysis..."analysis paralysis"

    People will watch a simple iPhone video if it's interesting.

    People will respond to a simple web page with a compelling message.

    You're way overthinking everything.

    Yes, this idea has been around for a while. It's not new. Your process may be new...I don't know.

    You can do a simple webpage. You can start a Facebook group...

    and you can do all that today.

    You need to start where you are and go from there. Sitting around planning isn't getting you any closer to your goal. Starting now will start you towards your goal, and you'll make the changes you need to along the way...

    so you can get everything up and running in the next hour
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    • Profile picture of the author Mr Bill
      Originally Posted by max5ty View Post

      By reading your post I think I see the biggest part of your problem...

      you're overthinking everything...
      Probably right.
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      • Profile picture of the author max5ty
        Originally Posted by Mr Bill View Post

        Probably right.
        You can make some money off this.

        Do a couple of iPhone videos and a course and sell it if that's what you want to do.

        Doesn't have to be complicated. You could put the course together in a day and start.

        I know you can do it. You just need to start
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      • Profile picture of the author GordonJ
        Originally Posted by Mr Bill View Post

        Probably right.
        The HOW TO is not important. You can teach someone to do that easily enough.

        It is the MARKETING of your service, that is where your marketing money lies.

        HOW do you get those few customers a day to spend that much money?

        That is where you should concentrate your efforts.
        A francise fee for headlight restoration runs between a few thousand up to 30k for CLEAR LIGHTS and this is one of several including
        LENS DOCTOR
        and HEADLIGHTS MADE NEW.

        Lots of YouTube videos on the HOW, but getting customers is what people will pay for. It is the reason they buy the franchises and Biz Ops.

        These guys are established, study them and then add your own twist.

        GordonJ
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        • Profile picture of the author Mr Bill
          Originally Posted by GordonJ View Post

          The HOW TO is not important. You can teach someone to do that easily enough.

          It is the MARKETING of your service, that is where your marketing money lies.

          HOW do you get those few customers a day to spend that much money?

          That is where you should concentrate your efforts.
          A francise fee for headlight restoration runs between a few thousand up to 30k for CLEAR LIGHTS and this is one of several including
          LENS DOCTOR
          and HEADLIGHTS MADE NEW.

          Lots of YouTube videos on the HOW, but getting customers is what people will pay for. It is the reason they buy the franchises and Biz Ops.

          These guys are established, study them and then add your own twist.

          GordonJ
          I currently have my own website with a local name and the calls just come in from SEO I guess. I have over 250 genuine reviews. My nearest opposition has 5. I have used every trick I learned about SEO and keyword placement I learned from here and totally dominate my local city. I tried paid ads but ran out of skill so they mostly fail.

          But you raise a good point which I've been thinking about as well. I'd love to train up people then sell them bookings. I would pay $50 for a booking and do. That's my trade rate or referral discount. I think I'm best suited to running the whole operation from here and just booking jobs for dudes. But I'd need help to set all that up.

          I have approached some local marketing firms and they say they should be able to keep one operator busy for about $1,000 a month. $500 for ad spend and $500 for management. If I'm doing just 2 cars a day that's $500 a day, $2,500 per week, $10,000 per month. How much of that ought I be spending on marketing. $1,000 a month seems a bit of a bargain to make $10,000. Is 10% of gross a good amount to spend on cost of acquisition? Profit margins are quite high. It's about 80% profit.

          Franchises are very difficult to set up but I do like the idea of "agents" which comes directly from our affiliate marketing model. If every mechanic became an agent for me they'd make $50 for every booking. I have several who already do this and are fine with the cost, quality and value so it's a thing. Just need to expand it.

          But yeah, obviously if I could supply work the business coaching and setup becomes far more valuable but I was hoping to at least just sell my skill so others can do it. It's a very flexible, enjoyable and lucrative little way to make decent cash without committing to premises or massive cost. I feel that because I would totally have been a guy interested in learning this. Obviously I taught myself but I can shortcut the process and get people earning rapidly. If I add bookings to that it's a no brainer but I haven't cracked the marketing nut yet. I'm not flooded or over flowing with work but with the right marketing person I know I'd be flat out which means others could be too.

          You also raise a good point. This seems easy to do. There are tonnes of youtube videos and to be honest those guys will probably be able to get a good enough result if they've gone to the effort of looking up how to do it but I also interview every single customer on how they found me and why they chose to go with the most expensive dude so I know why people chose me. Many have tried all those things and failed to get a result. The disintegrating clear coat is almost impossible to remove without destroying the headlight once you start sanding. I know how to do it perfectly every time. I'm guessing by the time they find me they're super frustrated already.

          I wonder if those guys you mentioned above include bookings with their fees. I also have a lifetime guarantee which shoots me way above everyone else. I know I'm onto something here. Just not sure yet how to package and sell what for how much to whom using what media...yet but you guys are coming up with many of the same ideas I've been torturing for the last few months so at least I'm on the right track.

          My skill is valuable and transportable and can be taught and can make someone a really good little life earning way more than any job while working far less. I know that's a good thing and I want to bottle it.

          Appreciate your input!
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  • Profile picture of the author savidge4
    Some might say over thought... and yeah... kinda, more like misdirected thought.

    So YOU want to do 1 or 2 cars a day... and generally speaking we are talking expensive cars here Mercedes etc... so one has to assume you have a "Shop" that you are doing this in... or are you using your garage? We then also have to assume that your ideal client has a JOB... or runs a business...and time is precious.

    So the whole logistics of dropping off my car at some dudes house and getting a ride to and from is just not something a "Rich Person" does. So your current market falls into the people that own nice cars that are more than likely flexing and beyond their means - and $600 vs $9000 is a thing.

    So a MOBILE setup becomes the obvious solution - and THIS is key for the added steps below.

    A mobile set up is the blueprint of what it is you are offering... there are hardgoods - the liquids and pads and buffers and whatever else that make the process possible.. and then therre is the step by step process of HOW to use the hardgoods to accomplish the service. Follow?

    So YOU build a website - Focus on YOUR local market. Mobile services - we come to you - your time is valuable etc etc.

    Then on your site you SELL 4 levels of education... #1 The tools used ( amazon links ) OR better yet is you create a starter kit and hold inventory and sell and ship these. #2 You have the video that explains the process. #3 Then you have the package deal that is the video and the starter kit

    So YOU are providing mobile services LOCAL to you, and then say cant come to X, we have all of the supplies and education you can do this yourself.

    if you have been paying attention you will see above there are 4 products, and I have laid out 3 of them... the 4th anyone anyone? ( bueller bueller ) #4 How to start a service for yourself... YOUR business model ( mobile ) How you sell your service ( website ) and again the tools and process.

    Hope that Helps

    PS please dont try and sell this as a WSO... offline business on a online forum? hmmm
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    Success is an ACT not an idea
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    • Profile picture of the author max5ty
      Originally Posted by savidge4 View Post

      Some might say over thought... and yeah... kinda, more like misdirected thought.

      So YOU want to do 1 or 2 cars a day... and generally speaking we are talking expensive cars here Mercedes etc... so one has to assume you have a "Shop" that you are doing this in... or are you using your garage? We then also have to assume that your ideal client has a JOB... or runs a business...and time is precious.

      So the whole logistics of dropping off my car at some dudes house and getting a ride to and from is just not something a "Rich Person" does. So your current market falls into the people that own nice cars that are more than likely flexing and beyond their means - and $600 vs $9000 is a thing.

      So a MOBILE setup becomes the obvious solution - and THIS is key for the added steps below.

      A mobile set up is the blueprint of what it is you are offering... there are hardgoods - the liquids and pads and buffers and whatever else that make the process possible.. and then therre is the step by step process of HOW to use the hardgoods to accomplish the service. Follow?

      So YOU build a website - Focus on YOUR local market. Mobile services - we come to you - your time is valuable etc etc.

      Then on your site you SELL 4 levels of education... #1 The tools used ( amazon links ) OR better yet is you create a starter kit and hold inventory and sell and ship these. #2 You have the video that explains the process. #3 Then you have the package deal that is the video and the starter kit

      So YOU are providing mobile services LOCAL to you, and then say cant come to X, we have all of the supplies and education you can do this yourself.

      if you have been paying attention you will see above there are 4 products, and I have laid out 3 of them... the 4th anyone anyone? ( bueller bueller ) #4 How to start a service for yourself... YOUR business model ( mobile ) How you sell your service ( website ) and again the tools and process.

      Hope that Helps

      PS please dont try and sell this as a WSO... offline business on a online forum? hmmm
      Good points...

      I've seen this done before. There are guys that actually go to car dealers and do this for the cars on the lot. Not sure you really need a whole mobile operation...I'm sure some do, but others just have the basic tools and charge by the car. Not all the cars are high dollar.

      It's actually been talked about on here before I believe.

      It's a great way to make some extra cash and as I was saying, I don't think it takes a whole lot to get started.

      As far as selling the idea to others, I think a Facebook group, a simple website and some basic ads would get you going.

      It sounds like the OP has his own methods for doing this which would be a plus I'm guessing for selling the idea to others. Plus, if he has experience, I'm sure he can offer a ton of tips on what to do and what not to do...as well as how to get clients
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      • Profile picture of the author Mr Bill
        Originally Posted by max5ty View Post

        Good points...

        I've seen this done before. There are guys that actually go to car dealers and do this for the cars on the lot. Not sure you really need a whole mobile operation...I'm sure some do, but others just have the basic tools and charge by the car. Not all the cars are high dollar.

        It's actually been talked about on here before I believe.

        It's a great way to make some extra cash and as I was saying, I don't think it takes a whole lot to get started.

        As far as selling the idea to others, I think a Facebook group, a simple website and some basic ads would get you going.

        It sounds like the OP has his own methods for doing this which would be a plus I'm guessing for selling the idea to others. Plus, if he has experience, I'm sure he can offer a ton of tips on what to do and what not to do...as well as how to get clients
        Yes, I remember in the early days coming here and doing a search and it has been discussed before but not that way I do it. Car yards will not pay enough and some even prefer yellow headlights because it gives the potential buyer something to really focus on so they don't notice the oil leaks. True story.

        I don't charge more for any brand unless there are more headlights (Some E series Mercs have four headlights - some people want their fog or tail lights done too). I charge the same because it's the same process for every headlight. I tell people up front I'm not the cheapest but then explain why. Most book, some don't but they always go away educated.

        I would be able to help a new guy with loads of tips on selling and getting customers. There are loads of ideas I haven't tried yet (fleets, clubs...etc?). My back is getting sore too (I'm a bit old and rusty). I'm a great salesman for this and I'd be fine turning this whole experience into a really wild online business selling clients.

        It took 3 years to go out and lay this foundation but now I'm back and I have a thing and I want to take a more passive and perhaps even more lucrative role. If anyone wants to see my website PM me. I'm not sure why it was stripped from this post. I also had a video. I've got a website, YouTube channel and Facebook page and I think even an Instagram account somewhere but I wouldn't know how to use it effectively.

        But you see what's happening? It's happening again. My mind goes off in all sorts of directions. In my head I recorded a full video course on how to start and run your own headlight restoration business and turned my 3 years of hard work and exploration, expansion and exhaustion into a passive online home study course income.

        I know some of you are thinking "just shut up and buy a tripod already!" but there's no harm talking it out. I'm pretty sure I'm onto something. Wanted to hear all your opinions. This IS me taking action so be gentle and thanks!

        Edit: Maybe a better or supplementary question could be "which is the biggest opportunity to focus on?" I have several "assets" here I guess.
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      • Profile picture of the author Mr Bill
        Originally Posted by max5ty View Post

        ...It's a great way to make some extra cash and as I was saying, I don't think it takes a whole lot to get started...
        I've priced the "kit" to have all the gear needed to do an excellent job on about 50 cars will cost about $1,000. Possibly less.
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        • Profile picture of the author GordonJ
          Originally Posted by Mr Bill View Post

          I've priced the "kit" to have all the gear needed to do an excellent job on about 50 cars will cost about $1,000. Possibly less.
          NO affiliation to any of these headlight kit review sites: Just showing the OP the competition.

          https://bit.ly/37xPEnZ

          https://bit.ly/3N8yVqv

          https://bit.ly/3N3PCTY

          https://www.consumerreports.org/cro/...uide/index.htm

          Just four of the many headlight cleaning kit reviewers, including Consumer Reports and Popular Mechanics. Big dogs in the game.

          You and 1001 others can clean a headlight, no shortage there. Now, I will give you the secret...

          THE SECRET to almost 90% of all successful Business Opportunities (Biz-Op) is...

          PMM

          PROPRIETARY Marketing Method.

          The kit has to compete with the ones above. Unless you have some real secret sauce, you'll be competing. Even if you have a proprietary method of doing the headlight, once it is out there, it will be stolen. Guaranteed.

          But the value of what you have, and I am repeating myself, to make this point, the value is in GETTING A CUSTOMER to spend that much money on the job...

          That is where your gold in IM lies. Your method, your kit, just commodities, but a tested, proven way to bring in the customers at a cost effective way...is really what you have here.

          Sell your PMM for headlight cleaning (and car detailing if it applies) and you'll find a ready to buy audience at a decent profit margin.

          Without customers, you can be the greatest in the world, but that only serves an ego, not a bank account.

          GordonJ
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          • Profile picture of the author Mr Bill
            Originally Posted by GordonJ View Post

            NO affiliation to any of these headlight kit review sites: Just showing the OP the competition.

            https://bit.ly/37xPEnZ

            https://bit.ly/3N8yVqv

            https://bit.ly/3N3PCTY

            https://www.consumerreports.org/cro/...uide/index.htm

            Just four of the many headlight cleaning kit reviewers, including Consumer Reports and Popular Mechanics. Big dogs in the game.

            You and 1001 others can clean a headlight, no shortage there. Now, I will give you the secret...

            I've seen every video, bought all the kits I could get my hands on. They're only good for one thing and the easiest of all conditions but they will not do what I can do. I can understand how people can be tricked by those reviews and every single one I've bought (I've bought every single one I've ever seen) fail to the job on all by the easiest of headlight conditions and that is where the entire clear coat has gone and all that's remaining is the deteriorated plastic and yeah, that can easily be polished off and actually none of those kits are even necessary for that condition. They're all a total waste of time as that can easily be removed with any compound (cut and polish) that anyone's got lying around the shed.

            The real difficulty and where every single one of these kits fails is when there is still a lot (or even any) clear coat remaining. That's where the back yarders and amateurs will fail and the professionals like me will step in. Before I settled on my method it would take me up to 5 o6 hours to sand all the clear coat off and then remove all the scratches from that massacre. 99.9% of operators will fail right here and either tell the customer "that's all that can be done" or they'll give up, not charge the customer and leave them with worse (more unsafe) headlights.

            I've been called to repair many headlights that were either attempted by a $60 kit and made it worse) or people paid some hack to come and destroy their headlights for the same price. No, there's a vast difference between my skill (perfect every single time - like brand new) and what those kits can do. Besides, how long are these "anyone can do this" new kids going to last doing a 5 hour job for $50-$60? I take 2-3 hours per car and I've tested all sorts of prices. What I charge allows me to take up to 4 hours and it still works for all parties. In fact sometimes they like it when I take longer. Especially the rich dudes.

            All the cheap dudes can do is try, fail or charge mediocre rates for a bad job. Where they succeed is in the small fraction of jobs that just require a simple buff and run. In fact that's what I call them "buff and runn" dudes. I will NEVER leave a car without perfect headlights every single time.

            And the biggest problem might actually be how long the job lasts. Not one of the kits for sale will last any more than 1 year and the headlight will start to yellow again. This is because there's no protection for the plastic which is shiny but once again exposed to the sun's UV rays. I'm the only guy who provides a lifetime guarantee. That really put me over the top and sells my skills for more than anyone else. It's guaranteed against yellowing or fading for as long as they own the car because the super hard super dense, absolute best in the industry (quite expensive) ceramic coating seals the headlight for 7-10 years. This sells them because I double it with a satisfaction guarantee on the day. If their headlights don't look as crystal clear as the ones on my site there's no charge.

            The only way I can say those things is by being the absolute best and having some special proprietary techniques (especially in sanding and finishing) that put me on the podium. No, not anyone can do this. In fact, I challenge anyone on earth to be able to sand off a clear coat from a plastic headlight and return it to crystal clear. Everyone will either fail or be no better than me which is crystal clear. Very few people (from what I've see) have this skill. All the rest can only (and simply) buff off the yellow, no kit or skill needed. At worst they can use mag wheel polish by hand if needed. And if I ever come across one that only needed a quick buff to remove the yellow I'll do it super cheap (because of the ceramic coating I apply) or free. My business is doing the impossible. I have stunned professionals with my results. I can save literally any headlight with exterior degradation.

            I fear no headlight. Headlights fear me. And I've restored over 4,000 now (not all at this price). All 100% perfect - brand new looking. People are truly shocked. I saw a pair of headlights for sale the other day brand new. $3,500 for the pair (Subaru). I provide value solutions to expensive and possibly life threatening problems. Bad headlights cause car crashes. Plus they can get a ticket.

            By the time I've got off the phone with people they know all the above and can clearly see the value. It's tough selling all that quality on a web page but that's not the problem. I don't want to be an expert marketer (there are literally thousands of people (probably on this site) who could easily drive traffic and provide bookings. But I want to sell my skill. I'm the best (probably in the world) at what I do but it's a new skill, a lucrative skill and a rare skill and I think that's where the money is. I want to teach others to do exactly what I'm doing and they can make a LOT if they can get busy.




            Originally Posted by GordonJ View Post

            THE SECRET to almost 90% of all successful Business Opportunities (Biz-Op) is...

            PMM

            PROPRIETARY Marketing Method.

            The kit has to compete with the ones above. Unless you have some real secret sauce, you'll be competing. Even if you have a proprietary method of doing the headlight, once it is out there, it will be stolen. Guaranteed.

            But the value of what you have, and I am repeating myself, to make this point, the value is in GETTING A CUSTOMER to spend that much money on the job...

            That is where your gold in IM lies. Your method, your kit, just commodities, but a tested, proven way to bring in the customers at a cost effective way...is really what you have here.

            Sell your PMM for headlight cleaning (and car detailing if it applies) and you'll find a ready to buy audience at a decent profit margin.

            Without customers, you can be the greatest in the world, but that only serves an ego, not a bank account.

            GordonJ

            I may become the marketing solution for my little city (over 200,000 cars with poor headlights and only 3 quality operators - One of whom I've already coached for $5,000 and he's now making a regular $3,000 a week profit and employs a guy to help him too. He was doing that almost from the second month. One on one coaching is worth $10,000 but online in a high definition video course? Well that's the big question.

            If I can successfully transfer my skill (and even business model) onto a course that's worth something. I start my day at 10am and am usually done by 2pm and that's $500 and everyone is super happy because I made them say "WOW!". Many had tried those kits (and spent $50-$60+ on them) or they'd been sucked in by a hack and that left them with worse or lightly better or a job that's only going to last a few months to a year.

            Actually, I could start a job request to improve my website and help me with a strong campaign that can drive traffic to my super tight niche and that's a conversation for another time and thread. What I'm really trying to find out is how (and for how much) could I sell this particular and very specific but lucrative AF skill to others? Online might sell a lot so they could be cheaper. One on one coaching take my time and requires physical support and so it's thousands but I think this can be taught in a video...Let me see if I can post some links. I've been here from the start but haven't been back for a few years while I've been off building this business so not sure if there's a no links or no videos policy.

            Here's my website (I built so don't be shocked if it's poor in your eyes). It's poor in my eyes too but I get a lot of people asking for quotes with that ugly form and my phone number is good and everywhere. If I can call and talk to them they're sold (and educated) but that requires physical salesmanship so not that scalable. I tell potential students they will need their own marketing although I can see that providing bookings to all those people and supplying them with their own local website clone could also be a lucrative source of regular income.



            [Links removed by Moderator]
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    • Profile picture of the author Mr Bill
      Originally Posted by savidge4 View Post

      Some might say over thought... and yeah... kinda, more like misdirected thought.

      So YOU want to do 1 or 2 cars a day... and generally speaking we are talking expensive cars here Mercedes etc... so one has to assume you have a "Shop" that you are doing this in... or are you using your garage? We then also have to assume that your ideal client has a JOB... or runs a business...and time is precious.

      So the whole logistics of dropping off my car at some dudes house and getting a ride to and from is just not something a "Rich Person" does. So your current market falls into the people that own nice cars that are more than likely flexing and beyond their means - and $600 vs $9000 is a thing.

      So a MOBILE setup becomes the obvious solution - and THIS is key for the added steps below.

      A mobile set up is the blueprint of what it is you are offering... there are hardgoods - the liquids and pads and buffers and whatever else that make the process possible.. and then therre is the step by step process of HOW to use the hardgoods to accomplish the service. Follow?

      So YOU build a website - Focus on YOUR local market. Mobile services - we come to you - your time is valuable etc etc.

      Then on your site you SELL 4 levels of education... #1 The tools used ( amazon links ) OR better yet is you create a starter kit and hold inventory and sell and ship these. #2 You have the video that explains the process. #3 Then you have the package deal that is the video and the starter kit

      So YOU are providing mobile services LOCAL to you, and then say cant come to X, we have all of the supplies and education you can do this yourself.

      if you have been paying attention you will see above there are 4 products, and I have laid out 3 of them... the 4th anyone anyone? ( bueller bueller ) #4 How to start a service for yourself... YOUR business model ( mobile ) How you sell your service ( website ) and again the tools and process.

      Hope that Helps

      PS please dont try and sell this as a WSO... offline business on a online forum? hmmm

      It did help (of course and thanks) I should've spelled that out in my original post. I'm a mobile service yes. For about 3 years. Sometimes they come to me if they don't have a carport or garage (I offer a small discount if they come to me as a way to save money) I can work undercover but 98% are mobile at their homes usually but sometimes at their workplace if the working conditions are suitable. That's another good thing about this. You could practically carry a gym bag on a bus to your customers if you had to. Point; small tools and small amount of gear. But anyone with a car will be fine. This is what made me curious as to it's appeal to people looking for nifty ways to make money = warriors.


      I only do 1 or 2 cars a day usually but can easily do 4-6. Preferring to spread out the jobs so I'm not rushed. Often one day is as good as another to them so I can make whatever schedule I like after hearing "what's perfect" for them.

      I am great value for the more expensive headlights ("rich" dudes) but I also get loads of normal cars. Even a basic very common headlight costs more than my restoration but even if it was cheaper (2% are cheaper) I can still sell them because people just couldn't be bothered. I'm in and out in 2-3 hours and the job's done. So I sell a lot of convenience and laziness.

      Splitting up the solutions is something I'll think about. What to give away for free, what to sell, what to advise and how not to make it all too cheap is still a puzzle to me. As an addendum to your suggestions I'd offer "or I can just come and do it for you" and yeah the big boy is a full coaching program but pricing all this up is doing my head in already. I don't have anyone to really discuss it with and the main problem I have is I always agree with everything I think.

      But the whole "all solutions accessible on one page is intriguing. Like a one stop shop. I can think of a few free tips to start with (dispell a few old wive's tales - toothpaste, WD40...etc) and then offer more (paid) help at smaller increments all the way to paying for full coaching if they're that keen. I've always wanted to make and sell my own kits that actually work with a video on how to use them properly.

      I see local and online opportunities and I would think that people looking to make money might also be interested in making money offline too. I don;t see this as a stretch and in fact I wish someone had offered me a "how to actually make real money this weekend by doing a simple physical task". There might be a few in here that are offline-ist but for the most part we want to make money in unconventional/nifty ways which is why I came here to see what you guys had to say. My whole point to coming here was to bring my skill online.
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      • Profile picture of the author GordonJ
        Originally Posted by Mr Bill View Post


        My whole point to coming here was to bring my skill online.
        It seems you know your answer.

        Somewhat confusing when you say; NO, NOT ANYONE CAN DO THIS.

        Yet, you want to "successfully transfer your skill" via a high def how-to video.

        As for asking about pricing here, our opinions probably won't reflect the market value for those who would want to learn how to do this.

        I think savidge4 might have a formula for pricing value, he might chime in here, I think maybe it was something like 10X, but whatever, if you can show people how to make $500 a day, part-time, it has at least a $5,000.00 market value, but you only know this from testing.

        Have we helped you flesh this out yet?

        Come online with a high def video of your unique process (step one)

        Sell it (step two)

        What else do you need to do?

        GordonJ
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  • Profile picture of the author savidge4
    So lets just lay this all out... how much did it cost you to learn this skill? I am more than assuming you didnt just fumble around for years and years and figure this out...someone somewhere showed you how to do it.

    The skill itself is of no value - give it away for free - and NO im not kidding.

    The VALUE in your experience and knowledge is getting the 2+ bookings a day. Staying within the same vertical - cars... Between detailers, and tuners and vinyl what would be the #1 business complaint? we all know its getting the work, let alone getting it consistently.

    YOU have Authority by proxy of your existing business, Knowledge and experience to land clients - CONSISTANTLY $500 a day - 300 days a year is a business Grossing $150,000 a year in a few hours a day - a fantastic add on service to any of the specific niches within the car Vertical ( Detailers, Tuners, Vinyl )

    Throw in the fact that the same principles apply to their existing business - THATS VALUE

    And based on what I have read on this thread I KNOW... you are not liking reading this - YOU think the value is in the skill and I say the value is in getting the clients to use the skill... at the end of the day applying the 80/20 rule which activity is paying the bills - lead gen / onboarding of clients all day long.

    Whats it worth? ehhh what is someone willing to pay?

    The vertical you are playing in is feast or famine right? Feasters, may or may not drop dollars on a marketing plan that is proven to work.... The famine type and the startups however would pay - but we all know you are selling to empty wallets.

    So you need to drip feed this - give away the SKILL ( video etc ) for as close to nothing as you can get $49 maybe? and then drip feed some basic knowledge to get clients...and upsell buyers of the Skill product into the marketing product.

    How I would do this? I would have a free report i get to the $49 entry buyers - a super basic all the places you can advertise type thing - you can do newspaper ads, or facebook, or Craiglsts, or whatever else you do - but at this point not giving away any of the tips and tricks to making that happen.

    You can the Upsell platform specific courses say $299 and you might have 4 or 5 of those...and then you can have the allin one time buy course at say $999.

    Its a numbers game..you can sell 50 $5000 programs OR you can sell 1000's of $299 and $1000 programs.

    as much as you can sell a $5000 item just as easily as you can sell a $5.00 is TRUE - but with a whole lot of caveats You can communicate with a target pool of 100 - 500 business' or you can reach the masses of 100,000's at $299.

    Im a farmer right... I want to be out there milking the cow every day... OR you can be a hunter and waiting patiently day in and day out for the opportunity to tag that prized 10 point buck - the REAL money is in the milking.

    Hope that Helps!
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    Success is an ACT not an idea
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