How can I sell my $250-$1,000 a day headlight restoration skill?
Why/when do people happily pay so much for headlight restoration? When their headlights cost hundreds or thousands to replace. Or when they want a proper long lasting result (all my work comes with a lifetime guarantee - I'm the only one on earth who offers this and there's a very good reason why I can and others don't). I once saved a guy $9,400 in replacement costs on his Mercedes. Mercedes wanted $4,000 per headlight plus $1,000 per corner to fit and align them. I restored his (peppered with stone chips) headlights for $600 and he couldn't stuff the money into my pocket fast enough.
I've done up to 7 cars in one day. But I'm happy with 1 or 2 cars per day ($250-$500 per day) and it takes only 3-6 hours. I go slower when I'm not pressured.
Trust me this isn't as simple as buffing a headlight with mag wheel cleaner. The really difficult part is sanding off the old clear coat and then removing those scratches until they disappear, polishing them to crystal clear then protecting them so they stay clear for many years.
All this takes skill (but anyone can learn it). Yes, people can figure it out eventually but I have tried and tested every possible way of doing this and have so far restored well over 3,500 headlights over the last 4 years. I know what I'm doing and I'm equal with the best in the world. The market for headlight restoration is so massive, so gargantuan, so incredibly large that even if every reading this started doing headlight restoration we'd come no where close to satisfying the demand.
All the offline marketing skills that can be learned here at Warrior Forum will apply and I bet the new headlight restorer will do a roaring trade earning hundreds or even over $1,000 a day within a week of doing my course...and that's what I want to talk to you guys about today.
I've been out of the scene for a long time although I can still throw up a wordpress site and fill it with words but...isn't this information worth something? I know it is. The work is simple and often easy. You can take a booking or not for any day you like. 1 job a day will give you $1,250 per week. It's a simple lifestyle and you get to hear "WOW!" on every job.
I have actually coached a friend of mine for $5,000 and he's now making $3,000 a week and killing it. But that was a whole week of one on one coaching. I'm now thinking of selling $10,000 rapid personal coaching but I can only sell that to local people. This is worth doing and I'm testing a little ad on my local gumtree (craig's list equivalent) but here's my idea...
I want to record the skill and sell it on video. Imagine if for a modest fee I could teach you how to go out and do this at whatever pace you want? This is a lifetime skill. You can do with after work, on weekends, as a full time business or as you need cash every now and then. I know it has value because I love my life. I'm changing locations every few hours, people are always glad to see me and stunned at the amazing result. The reveal moments are extremely satisfying and man, if we could capture those that's marketing gold right there.
It's offline - yes but it fits in perfectly with our lifestyle. We can use it to top up our income as we learn offline more passive income streams but it's not a job, it's only a business if you want to make it one but it's always a way to make some quick cash and it's very lucrative too!
But I'm not a videographer - much. All I have is an iphone and yeah that could be good enough but trying to sit down and write a script then edit then build a website and market it to...who? A WSO? Or a paid campaign across all media back to a website?
And here's the big question; what would be a good pricing point. I know I could sell so many online that I might be surprised but not if it's too cheap or too expensive. I'd be willing and enthusiastic to build a community where we could help and support each other but would that be needed?
I've been mulling over this idea for months now and I still haven't done anything so I thought I'd come back here and ask you lot on your thoughts. Do I have something here? I know it could be huge but is it likely? Headlight restoration is a bit weird but it's simple, you get a guaranteed result every time, there's very little risk and it can be a big earner. Someone's got to be interested in that - surely.
To be clear, my market is the top 10% of the marketplace who is happy to pay for high quality work and there's no shortage. Marketing is all you need. The before and after shots are amazing.
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