Why we care about traditional content management systems, the original no-code tool
A new article on Martech.org says CMSs empower marketers to control the creation, display, and sharing of content online. Here's what you should know about them.
WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Back then, WordPress had one purpose--to enable nontechnical people to build a website that could be displayed on a desktop or laptop computer.
But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. It's comprised of a range of channels encompassing mobile, social, IoT, and more. Today's CMS needs to drive content to wherever the user is. This has led to the rise of new CMS capabilities, integrations, and the rapid adoption of headless and hybrid CMSs.
The full article discusses the foundational aspects of the CMS--what it is, why you should care, the types of tools available, and how it can help marketers succeed. Here is a breakdown:
WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Back then, WordPress had one purpose--to enable nontechnical people to build a website that could be displayed on a desktop or laptop computer.
But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. It's comprised of a range of channels encompassing mobile, social, IoT, and more. Today's CMS needs to drive content to wherever the user is. This has led to the rise of new CMS capabilities, integrations, and the rapid adoption of headless and hybrid CMSs.
The full article discusses the foundational aspects of the CMS--what it is, why you should care, the types of tools available, and how it can help marketers succeed. Here is a breakdown:
- What is a content management system?
- Types of content management tools: traditional, headless, and hybrid.
- Why should marketers care?
- Who uses or works with content management systems?
- What are the tools/platforms or software that enable content management?
- How content management systems help marketers succeed in their jobs.
- Resources for learning more about CMS.
