tagging vs hashtagging for digital marketing

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i am new to instagram and am in the process of creating a product insert with a qr code inwhich i would like to lead customers to my instagram page. this is to enable them to post an image or video featuring my product.

1. do i link them to my instagram url homepage and tell them to tag/hashtag or on their own account?
2. do i instruct to hashtag (#mybrandname) or tag (@mybrandname)?

thank you!
#digital #hashtagging #marketing #tagging
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  • Profile picture of the author WF- Enzo
    If you want to reach out to a specific user or business or influencer, tag them.

    If you want to reach out to a trend or interest group or topic (e.g. SEO, internet marketing, etc.), use a hashtag.
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  • Profile picture of the author binshafiqdigital
    Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messaging as a marketing channel. Digital marketing involves some of the same principles as traditional marketing and is often seen as a new way for companies to reach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques into their strategies.
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