My experience with paid traffic is always the same

Even though I may upset some for repeating myself again...

I believe you should look into a referral program. Your current customers are your best ambassadors. Usually, their friends share the same interests. Who better to advertise for you than your current customers? It's such a no-brainer, and yet it's often overlooked. It seems that most businesses eventually learn that the customers they already have are where the money and real advertising potentials are.

There are so many companies that have grown tremendously using a referral program. It's like free advertising...and people love a recommendation from a friend.

There are a lot of different types of referral programs and my advice is to look into them.

Obviously, the choice is yours, but in my opinion, it would be worth you looking into the idea.

A simple google search will give you tons of info and give you loads of stories about the success of the programs. New customers are always wonderful...but new customers that were referred by friends are always the easiest to acquire.

No, I do not own any referral software, so I'm not pushing it for my own gain...but I have used it and have worked with companies that have, and it's almost always worth the effort in so many ways

What budget level are you running at? Feel free to pm me if you don't want to post it publicly.

When they get on your list, what kind of content are you sending them? Is it promotional content, or tips? How often are you mailing them? Whats the highest number of paid leads you've had on your list before you stopped mailing to them?

Great question Bkelly301. : ) Is there the option of offering more Products and/or Affiliate Offers to your List?

Well i know how its feel that its paintful but how big its your list ? Maybe you need to grow it bigger to see results .Also if you rank your youtube videos and you have a good channel you will grow your list very easy and dont need to pay for traffic

try tiktok paid traffic.

Hmm so my impression is that $5/day is not sufficient unless you're paying pennies a click and I doubt anyone is ;-) You need a speed of learning that brings you up the curve quick, to know whether the demographic targeting is right or not. I think $5/day will be too slow.

What you're looking for is the effectiveness of two ratios.

First, clicks to opt-ins. This tells you how your match of traffic to landing page is doing. Obviously you want as close to 1:1 as possible. It's never going to be that, but that's the direction.

Now the issue here is that while this ratio could look good, it does not translate into sales!!

I emphasize this, because I have seen over the years people seem to believe opt-ins lead directly to sales. But this is not the case.

Of course there is a generalization that the more leads you pump into the system, the more sales you're going to get out the back end. BUT!!!--

--maybe your targeting is bringing in the freebie-seekers of the field, and not people who will ultimately become buyers.

This is the weakness of your model not having a back end / upsell. You cannot go into the red when it comes to the cost of customer acquisition on the front end because of your one-sale model. There's no way for you to make that investment back once your traffic investment has gone over the sale price.

The second ratio is number of opt-ins to sales made.

Watch carefully. Is this 1:20? 1:100? What can you afford based on your sale price divided by cost per lead? (Can you see how if you had a back end offer you could afford to stick around longer with paid traffic?)

You want this as close to 1:1 as possible as well, of course. But the key I want you to remember here is that just because your opt-in page may be performing well and you're giving freebies away, that does not translate into buyers. You must watch the quality of the list you are building, and be ready to adjust the targeting when insufficient buyers are attracted.

one of our fellow warriors just posted this link to why fb ads fail

https://www.warriorforum.com/war-roo...-go-wrong.html

It doesn't sound like paid ads is your issue. You are getting leads.

Your problem is converting freebie finders to sales. Right?

Where are the leads going after signing up?

I think you can focus on what's working currently, for your case its youtube.

ABout the fb ads traffic, if you know what you'r doing, I thnk it'll definitely convert.
Running paid ad itself is a skill, not everybody can do it properly.

It also should have its own funnel, different funnel than youtube traffic.

Also let's not forget about the email marketing part, which should be the standard to do it.


conclusion:
fb traffic should convert good, if you konw what you're doing. running fb ads is not a simple task, you should have layers of campaign, including fb pixel, etc.

just the way you put about 'conversion, looking for sales', I think you need to learn a lot more about fb ads before you run it again.
Or simply hire someone to do it for you.

One month ago:


I posted:


I've never understood why you can't offer related products - products in the music industry that YOU recommend. Why wouldn't that potentially work as a 'back end'? .
And you answered:



Another suggestion was that you review/recommend instruments - perhaps the best buy in various $$$ categories.



My suggestion: read through your previous threads and make a list of 'things to try or consider' based on various suggestions you've received...chose a couple things from the resulting list and start doing them.

Why can't you produce your own beginners course as a second product? Is that possible?


Get new people started with guitar - promote the instruments as well as accessories at the same time (email list perhaps?)....


Then they could eventually graduate from the beginner course and buy your other course? Is that a possibility?

Hey bro

Change the paid traffic source
You need to know the big picture first, then go into the details

I meant, you should try some different paid traffic source, test
See which one of suit you, easier to get sales

then master it. FB is quite expensive and if you are not carefull
You will only build a list of freebie seakers

And FB will keep looking the exact the same type of those people for you
Any way, no matter where you go, nothing good come easy

Hope this help
Linh