Here are the best times to post on Facebook and Twitter in 2022
A new article on Social Media reports that Sprout social has published its latest insights into the best times to post on Facebook and Twitter, based on performance insights from Sprout's 30k+ customer base.
These guides have always been controversial, of course, and there are there are many factors that influence this data, and will influence the performance of your brand.
This guide is also not prescriptive, and not all brands will see optimal performance if they post at these times (times listed are at CST but they would be relative to your local time zone). But if you want to change your posting process to improve performance, or maybe map out a more effective strategy, these times, based on current engagement trends, could be a good place to start.
Let's start with Facebook. According to Sprout's data, the best time to post your latest update to Facebook is 3am, Monday to Friday.
Why 3AM? Well there's likely a lot fewer people posting, which means less competition in the feed. That could mean that you get some early engagement which then helps to improve the reach of your post, and by, say, 9am, when more people are online, that early response could then help to ensure that your content is then shown to even more people.
3AM CST is also:
Depending on Sprout's user base, that could be a significant factor, so it's worth also analyzing who you're reaching, geographically, within your Facebook Insights.
But as you can see in the chart, 3am, Monday to Friday, sees better engagement, while Tuesdays at 10am and noon also drives good response.
Sprout further notes that the worst day to post on Facebook, in terms of engagement, is Saturday, with Sunday not looking much better.
With Twitter, data suggests that the best time to post is 9AM on Monday, Tuesday, Wednesday, Friday, and Saturday.
It seems that people are more inclined to log into Twitter at 9am in order to catch up with the news of the day - except on Thursdays, when everyone's, I guess, looking forward to the weekend instead?
The data likely reflects the real-time nature of the tweet feed, and how people use the app to keep up with the latest developments, which could be worth factoring into your planning.
Sprout says that the best days to post to Twitter are Tuesdays and Wednesdays, with Sundays being the worst for tweet engagement.
These guides have always been controversial, of course, and there are there are many factors that influence this data, and will influence the performance of your brand.
This guide is also not prescriptive, and not all brands will see optimal performance if they post at these times (times listed are at CST but they would be relative to your local time zone). But if you want to change your posting process to improve performance, or maybe map out a more effective strategy, these times, based on current engagement trends, could be a good place to start.
Let's start with Facebook. According to Sprout's data, the best time to post your latest update to Facebook is 3am, Monday to Friday.
Why 3AM? Well there's likely a lot fewer people posting, which means less competition in the feed. That could mean that you get some early engagement which then helps to improve the reach of your post, and by, say, 9am, when more people are online, that early response could then help to ensure that your content is then shown to even more people.
3AM CST is also:
- 9am British Standard Time
- 10am Central European Time
- 6pm Australian Eastern Standard Time
Depending on Sprout's user base, that could be a significant factor, so it's worth also analyzing who you're reaching, geographically, within your Facebook Insights.
But as you can see in the chart, 3am, Monday to Friday, sees better engagement, while Tuesdays at 10am and noon also drives good response.
Sprout further notes that the worst day to post on Facebook, in terms of engagement, is Saturday, with Sunday not looking much better.
With Twitter, data suggests that the best time to post is 9AM on Monday, Tuesday, Wednesday, Friday, and Saturday.
It seems that people are more inclined to log into Twitter at 9am in order to catch up with the news of the day - except on Thursdays, when everyone's, I guess, looking forward to the weekend instead?
The data likely reflects the real-time nature of the tweet feed, and how people use the app to keep up with the latest developments, which could be worth factoring into your planning.
Sprout says that the best days to post to Twitter are Tuesdays and Wednesdays, with Sundays being the worst for tweet engagement.
Cheers, Laurence.
Writer/Editor/Proofreader.