The Z to A marketing funnel...how to backward chain your success.

Thanks for your comment.

You will find many Warriors, and gurus and experts to tell you what you need to do, I am not one of them.

I can offer up experience and relate what I have seen...anyone can search the WF going back about 23 years, I think the original parts aren't archived in these updates...but twenty years is plenty.

And you find countless stories of struggle, YEARS of effort, starts, stops, failures and sure, even some success stories too. Many of the early Warriors went on to become the revered gurus of IM today.

This is hands down, the best place to begin...to study about IM, and to learn.

However, most new Warriors, don't or can't.

They can't because of their desperate money situation. They want/need results NOW, and all too often, they are the ones who end up spinning their wheels for years and spending money they don't really have.

They don't because they want answers now, and won't bother diving in and searching.

And they often get the YOU NEED TO DO .... the whatever it is. And most often, from someone selling the what to do.

For me, it is all putting the cart before the horse. So, and not just you, but for any Warrior who wants to get started with affiliate marketing, and there is no shortage of

you NEED to do this to start affiliate marketing, maybe several a week...

I would ask why you chose that in the first place? What is it about affiliate marketing you like? What else have you researched?

What skills, experience do you already have? What value do you bring to the forum to start with? You won't find too many others, albeit a few, who ask those questions.

Because, it is there, at the GO square on the IM monopoly board that you pick your avatar, the piece you move around the board. A shoe? Iron? Hat?

But most advice may say start at the Reading Railroad (USA) which is a few squares down the board.

BEFORE you roll the dice, it is good to know what sort of a player you are, do you like the low cost housing and build hotels faster, do want the railroads, do you aim for Boardwalk and ParkPlace? Different strategies come into the game.

I say most people just roll the dice and move along the board, without considering the end game. And most people will lose all their money, and be beaten by a more skillful player.

Monopoly metaphor aside: with IM, it is helpful, backed by 20+ years of Warriors experiences to know what you want to achieve, what your end game is, and then plan and execute that plan...and these Warriors win their game more often than the guy who just rolls the dice and begins.

Save yourself a lot of time and money, by knowing where you are going, what is the clear destination, and if it is money, then what does that look like, how much, how often and how and where does it come from.

Put the Z on your game board first, and work your way back to GO, but before you roll the dice, make sure you are playing into your strengths and not your weaknesses.

GordonJ

I read this a couple of different ways Odahh, one, a 40.000k Net (assuming the 40% includes taxes),
or
Monthly recurring income of 84 bux with 100 people per month

Or any number of ways. I THINK the question has to do with HOW to backward chain from a money goal, if wrong, correct me, OK?

So either of the "views from the rooftop" which get you 100,000 a year in sales and a 40k net profit will see the same end result, however, the rungs, or steps or path to get there will look quite different.

It has to do with accumulation and leverage. There are people with knowledge, experience or skills who COULD sell 100 monthly "memberships" @ 85

Or others who could sell 200 at 43
Or still others, 50 @ 170

We see this with a lot of software these days, even Big Boys like Microsoft and Adobe prefer the MEMBERSHIP, aka, recurring payments model these days...but they both became huge companies on one off, or yearly rates too.

So THAT would be how a money goal might be backward chained, but, with it, comes the TRANSACTION, and in the examples, of recurring income, small amounts which accumulate.

It goes to what is best, is a low cost more volume model, a higher cost, fewer customers..the amount of time.

We sort of have that view with all the information in the eBay threads...the math can be worked out, and with 100k as the goal, with a 40k net, and knowing what the avg number of sales are made per X number of listings, it gives those guys information on what to sell.

Like 5,000 tshirts at 20 bux each, or two sailboats at 50k each. If you don't know a dang thing about sail boats, you wouldn't go there. If you were a quartermaster in the Navy, a diver, and worked on boats and yachts for several years and sailed the world, making a lot of contacts...it might be a no brainer.

So, the what do you want to do...for the 100k or whatever amount comes into play.

With me so far?

My model after testing several versions out, I started in 1997, for example, with a 1,000 dollar information product...but it had too many moving parts for me, to keep it going.

I learned that people back then would spend a grand, heck, I did too, I gave Bill Myers a thousand bux to be in his private group called the idea bank. He may have had 100 members in it, and we paid every Jan. So there is a real life example of a guy who hit the goal of $100,000.00 in the first week of Jan. Posting will add.

My model evolved downward. I loved the Bill Myers 1,000 a pop with only 100 or even 50 people...very appealing...there was, however a time committment to fulfil, he had to deliver the goods every month. As a guy who likes to take several months a year off, I don't like having the obligation hanging over my head.

So, when I have had memberhips, mostly there were fixed time, limited time, or fixed lessons. Example, I may have had 10 lessons in my marketing course, which anyone could start at any time.

By 2004, I had settled on a model which suited me, and a bit later, eliminated other off line stuff, due to slop and mess and having worked with Harvey Brody for a long time, I saw the light.

But for online, my like was to do short term writing projects, that I could create pretty quickly, and sell for a low cost, and offer to my list several times a year. I think that between 2001 and 2007, I whittled it down from a five figure list to around 2500 list of BUYERS...and I still have many of those customers buying.

So, and these numbers are examples, I don't get into my business. But they seem believable, I hope.

A 20 report, every two months, with a couple of holiday specials. Or giving my list offers about 8 times a year...and with a small amount of money, a very high % of why not buyers...and very little, next to none, on the refunds. They have been trained on what to expect for 10, or 20 bux, see?

So, with 2500 active buyers, being offered 8 items a year (160 if they bought it all. How many do I need to hit a goal of 40k, because, information, that is electrons, have a much higher margin than anything else...it is for many of us, over 80% and some over 90. Now, if you have a list of buyers, even a small one like mine, and a high % or knee jerk buys, because I don't need to write 20 pages of copy, just send an email, HEY, my new report is out, buy it now, cause you know me, it will disappear soon. And enough of them DO, well, it still allows me to take several months a year off.

Today, when I am advising someone...I want to know how much TIME they will spend and this ALWAYS gets overestimated...whatever they say, I divide it in half. Tell me you have 20 hours a week, and I'll tell you, NO you don't you have 10 maybe.

Say a Warrior wants to get into affiliate marketing with your goals, the 100k and 40k net. I would want to know their interests, what they do now, what they buy, and WHY they have that goal.

And then, having a NUMBERS GOAL of 100k, and looking at by the little chunks, 50k buyers at 2 bux, or 50 buyers at 2k, or whatever else...maybe using a WarriorPlus product they are interested in and just doing the math.

That person may have to sell 2, 000 affiliate products with a 50 dollar commission to reach their goals. And knowing a big chunk of that will come in the last 45 days, they can slowly build up their business by going up the ladder one rung at time, until they reach the step off rung, onto the 100k a year rooftop.

Or, if you have a question, maybe my answer won't get so long winded. Fair enough?

GordonJ