Have you seen an amazing landing page lately?

by WarriorForum.com Administrator
6 replies
A new article on Search Engine Journal says it's possible it was build with one of these seven landing pages builders.



You can't drive sales if your landing pages don't convert, right? They play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance.

Here are seven of the best landing page builders out there, and why each one is worth checking out.

Unbounce - Best For CRO

Unbounce is in a league of its own for optimizing traffic. Several features focus specifically on conversion rate optimization. Furthermore, over 100 and 25 pre-made responsive templates exist. One of the most powerful features Unbounce offers is the AI-powered feature called Smart Traffic. It's little wonder more than 15,000 organizations us Unbounce.

The pros include its easy to use drag and drop functionality, dynamic text replacement for SEM campaigns, and 125+ templates powered by AI technology.

The cons include a lack of options to add custom classes to CTA buttons, only premium plans include redirects and integrations, and it requires a higher learning curve than other competitors.

Clickfunnels - Best For Driving Sales Leads

ClickFunnels focuses on the entire funnel experience through segmented landing page experiences. Creating landing pages that focus on upselling, cross-selling, and down-selling is seamless with Clickfunnels. The primary differentiation between ClickFunnels is the number of sales-focused features, pre-made landing page funnels, and training provided to marketers.

Cons include that, in comparison to competitors, it offers fewer customization options for landing pages. You'll also find that building unlimited funnels will require a high monthly fee for most small businesses.

Wix - Best For Beginners

The Wix platform is easy to start building great-looking websites and landing pages. It has the lowest learning curve on the list due to its highly intuitive drag and drop user interface. However, perhaps the best part about using Wix is the free pricing making it the most viable option for users who want to get their feet wet.

Wix pros include that it's free to get started, there are several pre-built templates and several integration options, too.

Of course, there are some cons. There is limited control for more advanced options, You'll find ads on the free option, and it's non-brandable domain name unless you upgrade.

Convert Kit - Best For Driving Email Signups

Convert Kit offers robust email journeys, but its landing page builder is also world-class, ad it's free to get started. Templates are highly customizable and visually stunning, and Convertkit offers thousands of images from a partnership with Unsplash. However, the main selling point of Convertkit is the seamless automation integration with third-party tools. In addition, segmentation tagging can build systems to personalize messages to increase your conversion rate.

Drawbacks include that A/B testing is limited, and the analytics can be more in-depth.

Divi - Best For WordPress

Divi is a WordPress theme, so building a landing page on-site is simple. The Divi page builder was built by Elegant Themes. It offers an extensive library of high-quality templates, powerful content editing tools, a plugin, and a split-testing optimization tool called Divi Leads.

You'll find high-quality templates, flexible pricing options, and A/B split testing capabilities. Remember, though, that Divi has a relatively steep learning curve due to all the features offered, and there's limited support available.

Instapage - Best For Agencies

Instapage is similar to Unbounce, offering highly customizable features for landing page creation. In addition, it offers 80 high-quality templates. If you want to build a landing page from scratch or edit one of the eighty templates, the drag-and-drop landing page builder offers powerful features like a form builder and customizable widgets.

Instapage pros include reusable pages, built-in heatmaps, and A/B testing. Cons extend to visitor limitations, and reporting is limited, too.

Kickofflabs - Best For Promotional Pushes

Kickofflabs is excellent for promotional efforts on landing pages. You can dramatically increase your conversion rate by promoting contests on landing pages. Contest CTAs have a 3.73% higher conversion rate when compared to other CTAs.

Pros include an SMS integration option, multiple contest options, and a handy pre-launch waitlist. Cons are that pricing is costly for higher trafficked websites and there are limited template options.

Got any of your own great landing page tips, or maybe you recently saw an example of a page that really impressed you? Please feel free to share!
#amazing #landing #page
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  • Profile picture of the author DABK
    https://doubleyourdating.com/ seems to have everything.


    Originally Posted by WarriorForum.com View Post

    Got any of your own great landing page tips, or maybe you recently saw an example of a page that really impressed you? Please feel free to share!
    {{ DiscussionBoard.errors[11718429].message }}
    • Profile picture of the author GordonJ
      Originally Posted by DABK View Post

      https://doubleyourdating.com/ seems to have everything.
      The article about landing pages, and your example, from a PRO, a guy who has been at it forever...

      is good stuff.

      But, in my mind, the more important thing is SOURCE of traffic, where does that come from, because, if it is as tightly targeted as it could be...maybe, the landing page doesn't need to be all that?

      That double your dating site, is an EXCELLENT template, and no doubt it converts well and makes him a lot of moolah.

      His traffic has to be folk looking to date, for whatever reason.

      So, I'd bet his ads are very carefuly set up at an intersection which will get the attention of his prospect's avatar.

      With many affiliate sites, we see 5 to 7 upsells, downsells, often desperate attempts to sell us something.

      But say my knee is killing me, great pain. I look for some new relief, see something different, unusual, something I haven't tried.

      That landing page doesn't need much to convince me to try their product.

      So, I guess my point, when considering which landing page to make, or how to construct it...realize that if it needs pages of copy, with legal disclaimers and all...if it needs to be sold, or have several attempts to sell something...it is what it is.

      Whereas a landing page that makes a simple offer to my real problem, is going to get my money without the need to sell me so hard. I WANT it now.

      Just a thought about landing pages.

      GordonJ
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      • Profile picture of the author DABK
        Agreed and
        Imagine that you a landing page that's great that is for something you want right now.


        I mean, you want it bad, you'll buy today, but which of the 3 or 10 providers you've come across will you buy?


        Even a small increase in conversions, over time, would add up to real money.


        Finding a group hungry for something and providing it to them is the first priority. But once you've satisfied that, you have only two options to increase revenue:


        find a group that's hungry for something and provide it to them or tinker with your conversion points.


        Your long-term revenue is going to be bigger (most likely) from finding another group that needs feeding. Assuming you can find such a group.


        I have seen many of this forum having a hard time with finding a group that needs something now. They find products they like to sell, with no group of likely buyers in mind, they go from product to product, "niche" to "niche" and never get real money. (Niche in quotation marks because they do not understand niches... They think weight loss is a niche, for instance.)


        Long ago, I was learning English and the teacher liked to give word games. The person with the higher score (scores based on number of words you could come up with from a long word or a phrase) won, assuming the words were perfectly spelled.


        I always won. A woman whose name I do not remember always came in second. Ten points or so behind me.


        The difference, she spent a lot more time then me making sure all her words were spelled correctly... She'd have 20, perfectly spelled words.


        I, on the other hand, emphasized speed. I'd end up with 25 or 26 words, 4 of them maimed but 21 or 22 correct.


        Point?


        If the goal is to make the most money, and you're good at finding hungry groups and a good way to reach them, focus on that, if you're not, focus on finding one and tinker with the conversions.







        Originally Posted by GordonJ View Post

        The article about landing pages, and your example, from a PRO, a guy who has been at it forever...

        is good stuff.

        But, in my mind, the more important thing is SOURCE of traffic, where does that come from, because, if it is as tightly targeted as it could be...maybe, the landing page doesn't need to be all that?

        That double your dating site, is an EXCELLENT template, and no doubt it converts well and makes him a lot of moolah.

        His traffic has to be folk looking to date, for whatever reason.

        So, I'd bet his ads are very carefuly set up at an intersection which will get the attention of his prospect's avatar.

        With many affiliate sites, we see 5 to 7 upsells, downsells, often desperate attempts to sell us something.

        But say my knee is killing me, great pain. I look for some new relief, see something different, unusual, something I haven't tried.

        That landing page doesn't need much to convince me to try their product.

        So, I guess my point, when considering which landing page to make, or how to construct it...realize that if it needs pages of copy, with legal disclaimers and all...if it needs to be sold, or have several attempts to sell something...it is what it is.

        Whereas a landing page that makes a simple offer to my real problem, is going to get my money without the need to sell me so hard. I WANT it now.

        Just a thought about landing pages.

        GordonJ
        {{ DiscussionBoard.errors[11718566].message }}
        • Profile picture of the author GordonJ
          Point...
          If the goal is to make the most money, and you're good at finding hungry groups and a good way to reach them, focus on that, if you're not, focus on finding one and tinker with the conversions.


          Thanks, that makes a lot of sense.

          I see "most money", as something that includes TIME, or as we Remote Direct Marketers would have called it, LIFETIME VALUE.

          Find a hungry person. And then have reasons why they come back. Just yesterday, my daughter told me about going to a new, in her words, bougie Mexican place. I take that to mean expensive prices, silly names for tacos, and many a ball cap on backwards bro.

          Anyhow, she said the food was awful.

          NOT going back, said she would rather go to TACO bell, which she hates...so that was a pretty strong rejection of the New restaurant. I'll bet, it won't be around for long.

          As opposed to Taco bell, and some locations have been in the same spot for decades now, pumping cash to the owner year after year after year.

          So, when talking the "most money", I feel a context or backdrop might be warranted. Do I want the higher daily profits of the expensive "bougie" restaurant, or do I want the long term profits of a crappy fast food place which caters to its customers?

          If you have a buyer, then you at least know THAT about them, it is on the marketer to learn more, and HAVE more offers for that person, via a family of products or other solutions to other problems.

          I still have crappy little one page landing pages for some things, some over 20 years old, although, I've had more trendy and nicer looking landing pages too, over the years.

          For me, it is about the INTENT of the landing page, as to whether or not the LTV (lifetime value) is worth the effort.

          Mostly, one page Automatic Product Vending sites serve my purpose, I guess in the food metaphor, I'd be the ice cream truck for after the meal.

          GordonJ


          Originally Posted by DABK View Post

          Agreed and
          Imagine that you a landing page that's great that is for something you want right now.


          I mean, you want it bad, you'll buy today, but which of the 3 or 10 providers you've come across will you buy?


          Even a small increase in conversions, over time, would add up to real money.


          Finding a group hungry for something and providing it to them is the first priority. But once you've satisfied that, you have only two options to increase revenue:


          find a group that's hungry for something and provide it to them or tinker with your conversion points.


          Your long-term revenue is going to be bigger (most likely) from finding another group that needs feeding. Assuming you can find such a group.


          I have seen many of this forum having a hard time with finding a group that needs something now. They find products they like to sell, with no group of likely buyers in mind, they go from product to product, "niche" to "niche" and never get real money. (Niche in quotation marks because they do not understand niches... They think weight loss is a niche, for instance.)


          Long ago, I was learning English and the teacher liked to give word games. The person with the higher score (scores based on number of words you could come up with from a long word or a phrase) won, assuming the words were perfectly spelled.


          I always won. A woman whose name I do not remember always came in second. Ten points or so behind me.


          The difference, she spent a lot more time then me making sure all her words were spelled correctly... She'd have 20, perfectly spelled words.


          I, on the other hand, emphasized speed. I'd end up with 25 or 26 words, 4 of them maimed but 21 or 22 correct.


          Point?


          If the goal is to make the most money, and you're good at finding hungry groups and a good way to reach them, focus on that, if you're not, focus on finding one and tinker with the conversions.
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          No sig for you.

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          • Profile picture of the author DABK
            The first client I built a site for was an insurance broker. Had a $3k site that had gone online 3 years before I entered the picture. $3k back then is about 4.5k now, maybe 5k. It was a gorgeous thing and fast and elegant.


            I proposed to take down his site, build another one that would double his sales (did not know what his conversions/ sales were) or I'd give him his money back and reinstall his beautiful site.


            I built a wordpress site using the theme wordpress comes with, with no design code modification.



            I replaced his homepage content with some copy (the offer was get a free $5 StarBucks gift card if you stop and talk to them about insurance).


            I replace their about us page with a nice story about how they came to exist and what they want.


            He complained about my site's ugliness, and I offered to take it down, put back his site, give him money back.


            He did not want that. So, I asked him why. Turned out, his beautiful site had gotten over 3000 unique visitors but none of them called or visited let alone buy.


            My ugly site got only 60 to 100 visitors a month but he got 2 to 4 sales.


            He kept it like that for a couple of years, then hired an SEO company that made changes... a better looking site than mine, worse looking that his original one. Kept my content... Over a decade later, they have a new site... Good looking and with many new pages with content written by someone who knows a bit about marketing. They wrote around my content.


            The point of this: It does matter a lot if the page the buyers ends up matches their expectations.


            The intent of my pages was to get visitors to consider buying from this guy.
            The first site pages had no intent... just showing off the designer's prowess.
            The 1st and 2nd site after mine had the same intent as the one I built, but looked better and beat about the bush... or mixed intent to sell with intent to show off (we-are-the-best-this-side-of-the-ocean kind of statements).


            Since the mixture of intent to sell because we have what you're looking for and sell because we are the best at what we do is the last version (already 3 years old), I assume that's the owner's final expression of intent for his pages.


            He has a lot more visitors (started paying for ads, among other things) and more sales but conversions are a lot lower.


            He is happy, overall.


            He'd make more sales if he paired down some of the text he's added to what I had given him... but he's not doing it: he's got himself the site he wants.


            And what he wants is based on how he sees his competitors' sites not by the total amount of dollars or the efficacy of his site at converting.


            I know a few other people like him: willing to forgo cash to fit in, so to speak.


            Two of them are relatives of mine, for whom I built sites that converted, even drove traffic to prove they convert... When given the option of prettifying their sites at the expense of conversions, they were all in. For one of them sales are 1000-2500 dollars, for the other one the average sale is $5500, so getting one more sale makes a noticeable difference.


            Still...


            Even more interestingly, they revamp their pretty sites every now and again, and not for free. But not to increase conversions. And that is possible for both of them.


            They bought could increase the visitor to appointment rate by at least 5%, maybe even 6, with a bit of testing and tweaking.


            I cannot decide whether they're so afraid of changing the 'converting parts' that they do not want to touch those (i.e., my text) or they do not believe that increases are possible, since their friends who own similar businesses have lower conversion rates. I am not sure they themselves know.


            They bring up friend/competitor visitors and sales number often as in, "they're not doing better than me."


            Long way of saying that for many business people the intent of the page has to be combined with ego/ preconceived ideas about their competitors and what they thing their buyer wants to see (not what their buyer actually want to see). And the last part is based on themselves... they really often do not see that they and their buyers have different expectations from a business like the one they own.



            Originally Posted by GordonJ View Post



            If you have a buyer, then you at least know THAT about them, it is on the marketer to learn more, and HAVE more offers for that person, via a family of products or other solutions to other problems.

            I still have crappy little one page landing pages for some things, some over 20 years old, although, I've had more trendy and nicer looking landing pages too, over the years.

            For me, it is about the INTENT of the landing page, as to whether or not the LTV (lifetime value) is worth the effort.

            Mostly, one page Automatic Product Vending sites serve my purpose, I guess in the food metaphor, I'd be the ice cream truck for after the meal.

            GordonJ
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  • Why land where there is only vapor?

    What is written 'pon

    this soopremely transmissible papah?

    Will the page you PROPEL

    forevah ring troo

    in all I see an' do?

    Bcs if'n it dowant ...

    why I landin' with you?


    Kinda supah actschwlly zackly?
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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