You can't drive sales if your landing pages don't convert, right? They play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance.
Here are seven of the best landing page builders out there, and why each one is worth checking out.
Unbounce - Best For CRO
Unbounce is in a league of its own for optimizing traffic. Several features focus specifically on conversion rate optimization. Furthermore, over 100 and 25 pre-made responsive templates exist. One of the most powerful features Unbounce offers is the AI-powered feature called Smart Traffic. It's little wonder more than 15,000 organizations us Unbounce.
The pros include its easy to use drag and drop functionality, dynamic text replacement for SEM campaigns, and 125+ templates powered by AI technology.
The cons include a lack of options to add custom classes to CTA buttons, only premium plans include redirects and integrations, and it requires a higher learning curve than other competitors.
Clickfunnels - Best For Driving Sales Leads
ClickFunnels focuses on the entire funnel experience through segmented landing page experiences. Creating landing pages that focus on upselling, cross-selling, and down-selling is seamless with Clickfunnels. The primary differentiation between ClickFunnels is the number of sales-focused features, pre-made landing page funnels, and training provided to marketers.
Cons include that, in comparison to competitors, it offers fewer customization options for landing pages. You'll also find that building unlimited funnels will require a high monthly fee for most small businesses.
Wix - Best For Beginners
The Wix platform is easy to start building great-looking websites and landing pages. It has the lowest learning curve on the list due to its highly intuitive drag and drop user interface. However, perhaps the best part about using Wix is the free pricing making it the most viable option for users who want to get their feet wet.
Wix pros include that it's free to get started, there are several pre-built templates and several integration options, too.
Of course, there are some cons. There is limited control for more advanced options, You'll find ads on the free option, and it's non-brandable domain name unless you upgrade.
Convert Kit - Best For Driving Email Signups
Convert Kit offers robust email journeys, but its landing page builder is also world-class, ad it's free to get started. Templates are highly customizable and visually stunning, and Convertkit offers thousands of images from a partnership with Unsplash. However, the main selling point of Convertkit is the seamless automation integration with third-party tools. In addition, segmentation tagging can build systems to personalize messages to increase your conversion rate.
Drawbacks include that A/B testing is limited, and the analytics can be more in-depth.
Divi - Best For WordPress
Divi is a WordPress theme, so building a landing page on-site is simple. The Divi page builder was built by Elegant Themes. It offers an extensive library of high-quality templates, powerful content editing tools, a plugin, and a split-testing optimization tool called Divi Leads.
You'll find high-quality templates, flexible pricing options, and A/B split testing capabilities. Remember, though, that Divi has a relatively steep learning curve due to all the features offered, and there's limited support available.
Instapage - Best For Agencies
Instapage is similar to Unbounce, offering highly customizable features for landing page creation. In addition, it offers 80 high-quality templates. If you want to build a landing page from scratch or edit one of the eighty templates, the drag-and-drop landing page builder offers powerful features like a form builder and customizable widgets.
Instapage pros include reusable pages, built-in heatmaps, and A/B testing. Cons extend to visitor limitations, and reporting is limited, too.
Kickofflabs - Best For Promotional Pushes
Kickofflabs is excellent for promotional efforts on landing pages. You can dramatically increase your conversion rate by promoting contests on landing pages. Contest CTAs have a 3.73% higher conversion rate when compared to other CTAs.
Pros include an SMS integration option, multiple contest options, and a handy pre-launch waitlist. Cons are that pricing is costly for higher trafficked websites and there are limited template options.
Got any of your own great landing page tips, or maybe you recently saw an example of a page that really impressed you? Please feel free to share!