32 replies
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#starting
  • Profile picture of the author dave_hermansen
    Other than, perhaps, making sure that your site is mobile friendly and adding schema markup, nothing has really changed since 2016.

    Links that were bad then are still bad now other than they are now generally ignored rather than penalized by Google (unless there is a massive pattern of bad linking behavior).

    I also believe that content is more important now than it has ever been and Google appears to be favoring sites that have better user behavior (time on page/on site, pages viewed, etc.).
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  • Only thing noo is 2022 people are weird.

    Back in 2016, shopping for zucchini was straight-down-the-line as you please.

    You selected from the abundant, zeppelin-like selection ... you paid up ... an' you exited the store, jugglin' the 5 most bulbous specimens like you was born in a circus.

    Today?

    There is only suspicion.

    Guy takin' your cash narrows his eyes an' says, "what you want half a dozen zucchinis for, you goddamn crazy witch?"

    Natchrlly, I would wanna make with a witty response, sumthin' like hey bcs I gonna juggle 5 as I leave the store an' do sumthin' real speshl with the one left ovah, like mebbe a noo take on goolash -- but evrywan so paranoid now.

    What is cool tho is how we always startin' ovah.

    Evry beamin' noo morn prompts glories an' miraculature from our beatin' hearts -- even if we goober enough to trust only to autopilot.

    *hmm*

    *yeah*

    *K, Princess ...*

    Yanno what?

    Next time I in the store I purchasin' ONE WHOLE DOZEN zucchini.

    An' ima juggle 5 as I flippityboopsy to the checkout.

    An' when the guy says "what you want a dozen zucchinis for, you goddamn crazy witch?" I will reveal from my secret undahflaps THE LOUSIEST LOOKIN' TOMATO IN THE STORE an' squish it in the fkr's face.

    Yeah, bcs this is 2022, right?

    Tellya, you gotta walk out into this most immodest of vacuums like you really mean it ...
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    Lightin' fuses is for blowin' stuff togethah.

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    • Profile picture of the author Joel Young
      Hahahahaha! I standunder!
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  • Profile picture of the author nicheblogger75
    Originally Posted by Joel Young View Post

    Hey everyone!

    I've been away for 6 years because life said to do it that way, but now I'm ready to get back into this world. I started in 1999, and had various degrees of good & bad success, so I'm quite familiar with how marketing worked up to 2016.

    Just wanted to ask if there's any new paradigms or best practices I should know about? I feel like picking up where 2016 left off would work against me, so any advice on how this works in 2022 would be much appreciated.

    Thanks in advance! :-)
    WOW! Now, this is crazy... I am in the exact same situation, and so I decided to visit the forum and the very first thread I see is this one! If that isn't the universe telling me something, then I'm not sure what is!

    As for things that have changed, over the past few days, I've been doing a little bit of research. A LOT has changed... First, I was big into solo ads. I built a huge list (around 32,000 subs) with them and I made a LOT of money with those lists. Seems like in 2022 solo ads are dead, and even if you do use them the open and CTR rates are hideous and conversion rates are even worse. So there's that...

    Another thing I've noticed is that it is pretty much mandatory to either have a blog, podcast, or both. I'm not talking about a blog that you post an article or two a month on, either. I'm talking about a blog where you put out EPIC content like 2-3 times a week. Content curation is key. It has to be done right, but when it is, it can draw massive amounts of social media traffic, and eventually, search engine traffic.

    Next is video marketing. It's mandatory. You need to have a YouTube presence. You need to be posting video reviews of all of the newly launched products. If you can get your video ranked early on and hopefully before the launch date, you can draw quite a bit of traffic which you would want to convert into opt-ins. For instance, you get your review video up 7-10 days before the launch and you funnel all of the traffic to an opt-in page to build your list. You would want to add these subs to a list specifically built for that product launch. On launch day, you blast out emails to the list you built, and you change the link in your video description to go to your BONUS page instead of your opt-in page.

    That brings me to my next major change. Bonus pages. EVERYONE who is ANYONE in affiliate marketing uses them. The way it works is simple. It's like a bribe. You build a page offering any number of products (usually related to the one you are promoting) as bonuses, which the potential buyer will receive upon purchasing through your affiliate link. It sounds confusing, but it's really not. There are loads of software products out there that can help you with your bonus pages. This step cannot be skipped, because I've quickly learned that the marketer with the best bonuses usually wins!

    SEO has changed big time. I'm the last person to ask about SEO, but it's changed to the point that I have no idea what I'm doing. I was never great at it to begin with, but now I'm completely lost.

    Let me just finish up by saying that chances are whatever worked for you in 2016 is not going to work the same way for you in 2022. I'm guessing that's not what you want to hear, but it's the truth. I've been doing loads of research and I can honestly say that I've been finding lots of good advice for free on YouTube. Before you go off and spend hundreds of dollars trying to find out what is working, do your own research.
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    • Profile picture of the author Joel Young
      Awesome reply, thanks for that! Looks like I've got some work to do. lol
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      • Profile picture of the author nicheblogger75
        Originally Posted by Joel Young View Post

        Awesome reply, thanks for that! Looks like I've got some work to do. lol
        That's what it's all about! All of the people who say it's easy are either blowing smoke, not making any money themselves, or lying to you.

        There is no easy fix here. You have to put in the time and effort. There is no substitute for that. No software will do it all for you, contrary to what a lot of these prolific product launchers would have you believe.

        Good luck on your journey! Maybe we can work together sometime.
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        • Profile picture of the author Joel Young
          For sure! Back in the day I worked hard at it, and learned (painfully) to not fall for the fluff & shiny things, which is still there more than ever.

          I now have all the time in the world to work at this, so I feel like it's my time.
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  • Profile picture of the author chuckholmes
    Pick a good niche with a hungry audience that has money and doesn't mind spending it. Build your email list and social media following. Create a decent amount of unique, outstanding content.

    Master 1 or 2 platforms, rather than try to do all at once, i.e. Facebook, blog, LinkedIn, Instagram, etc. Promote products and offers you can earn $50 to $100 MINIMUM per sale. That would be my best suggestions.
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    • Profile picture of the author Joel Young
      Originally Posted by chuckholmes View Post

      Pick a good niche with a hungry audience that has money and doesn't mind spending it. Build your email list and social media following. Create a decent amount of unique, outstanding content.

      Master 1 or 2 platforms, rather than try to do all at once, i.e. Facebook, blog, LinkedIn, Instagram, etc. Promote products and offers you can earn $50 to $100 MINIMUM per sale. That would be my best suggestions.

      Pretty much what I did from '99-'16.
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    • Profile picture of the author Jonathan 2.0
      Banned
      Hey Joel: Welcome back. : )

      Yeah essentially the most important aspects of being a successful Entrepreneur/Marketer/etc. are the same. I really liked this comment from Chuck:

      Originally Posted by chuckholmes View Post

      Pick a good niche with a hungry audience that has money and doesn't mind spending it. Build your email list and social media following. Create a decent amount of unique, outstanding content.
      Any thoughts on what kind of Venture you may consider?
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      • Profile picture of the author Joel Young
        Originally Posted by Jonathan 2.0 View Post

        Hey Joel: Welcome back. : )
        Thanks!

        Originally Posted by Jonathan 2.0 View Post

        Any thoughts on what kind of Venture you may consider?
        Exploring options at this time. I did well with affiliate marketing, mainly because I didn't have to create my own product (lazy man that I am, lol). I may do that again, or I might buckle down and create my own product. A lot of directions I could go with that as well.

        Being retired early gives me 24/7 to do whatever. The pension checks are nice, but I want to put a few eggs in other baskets for the future.
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        • Profile picture of the author Jonathan 2.0
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          Originally Posted by Joel Young View Post

          Exploring options at this time. I did well with affiliate marketing, mainly because I didn't have to create my own product (lazy man that I am, lol). I may do that again, or I might buckle down and create my own product. A lot of directions I could go with that as well.
          Cool. : ) Yeah I had some success with Affiliate Programs/SEO ... Like you said though, you have many Options to consider and make success happen.

          Originally Posted by Joel Young View Post

          Being retired early gives me 24/7 to do whatever. The pension checks are nice, but I want to put a few eggs in other baskets for the future.
          Sure. I wish you the best of luck with everything.
          : )
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  • Profile picture of the author dave_hermansen
    Look ... anyone here's advice may or not be spot-on because you have not provided any details about what your website is about, what kind of site it is, whether it is eCommerce and if so, whether it is dropship, stock and ship or if you are working with the affiliate model. Or, is it a bog where your revenue model is based upon ad banner sales? Those things matter!

    The best course of action is also dependent upon those things, whether it it SEO related or how you advertise and market the site. Can you imagine having to implement the "stellar" advice about must-have video with a site that sells pencils?

    A lot of the answers are total B.S., based upon junk people have read somewhere and never implemented or had success with, themselves, such as this wonderful tidbit ...

    Originally Posted by nicheblogger75 View Post

    SEO has changed big time. I'm the last person to ask about SEO, but it's changed to the point that I have no idea what I'm doing. I was never great at it to begin with, but now I'm completely lost.
    (In other words, the blackhat, lazy crap that temporarily worked for me has me buried to where my site can no longer even be found or, the blog and forum posting spam that people told me would work, doesn't.)


    My answer was 100% about SEO, which hasn't changed at all since 2016 in any major way.
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    • Profile picture of the author Joel Young
      Originally Posted by dave_hermansen View Post

      "...you have not provided any details about what your website is about..."
      That's because there is no website or anything at all at this point. I'm just coming back, like, two days before I posted this post, lol. I'm starting from scratch, and all I was asking was what's changed since 2016.
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    • Profile picture of the author nicheblogger75
      Originally Posted by dave_hermansen View Post

      Look ... anyone here's advice may or not be spot-on because you have not provided any details about what your website is about, what kind of site it is, whether it is eCommerce and if so, whether it is dropship, stock and ship or if you are working with the affiliate model. Or, is it a bog where your revenue model is based upon ad banner sales? Those things matter!

      The best course of action is also dependent upon those things, whether it it SEO related or how you advertise and market the site. Can you imagine having to implement the "stellar" advice about must-have video with a site that sells pencils?

      A lot of the answers are total B.S., based upon junk people have read somewhere and never implemented or had success with, themselves, such as this wonderful tidbit ...



      (In other words, the blackhat, lazy crap that temporarily worked for me has me buried to where my site can no longer even be found or, the blog and forum posting spam that people told me would work, doesn't.)


      My answer was 100% about SEO, which hasn't changed at all since 2016 in any major way.
      I never did anything blackhat (wouldn't know where to begin with that), nor was I lazy. In fact, I used to put in 10-12 hours a day, sometimes 7 days a week to build my business. I was actually quite successful. I just did not do very much when it came to blogging or SEO. I used other methods, as I explained, I was using solo ads, PPC advertising, and social media to build my list, which worked quite well.

      It's a little surprising that you would make assumptions about me given the fact that you don't know me, but anyway...

      I also think that by stating that SEO has not changed in any major way in the last 6 years is, well, not true. I openly admitted that I don't know much about SEO, but even I know that stating that it hasn't changed much in 6 years is not very valid information.

      Also, instead of sarcasm, you could have elaborated a little bit and actually provided the OP with some valid tips on SEO, since you obviously know so much about it.
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      • Profile picture of the author dave_hermansen
        Originally Posted by nicheblogger75 View Post

        IAlso, instead of sarcasm, you could have elaborated a little bit and actually provided the OP with some valid tips on SEO, since you obviously know so much about it.
        Well, I did offer my advice, which was that SEO has not changed in any meaningful way in the last 6 years. Neither has marketing. Others have said it, too.

        All you said was that it has changed "big time", offering no evidence of that or facts about what has changed "big time". Then, you said you were "the last person to ask about SEO, but it's changed to the point that I have no idea what I'm doing."

        I apologize for making the assumption that there were some SEO misdeeds that led you to now being completely lost, but in the past, most people I know who were somewhat successful and now aren't having success with SEO were not employing SEO best practices that are tried and true and have never changed.

        To me, it sounds like the O.P. is in good shape to do whatever he wants and that he should do what he was doing 6 years ago, since if it worked then, it should work now. (If he had said he had been away from the game for 10 years, it would have been a different story.)

        My point remains the same ... nothing meaningful has changed with SEO in the past 6 years.
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  • Profile picture of the author Jamell
    There is no 1 size shoe fits all .What works for me might not work for you ,different audiences and different needs .

    Let the market give you feed back and the only to do that is to test and ask questions like you are doing now .
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    • Profile picture of the author Joel Young
      Originally Posted by Jamell View Post

      There is no 1 size shoe fits all .What works for me might not work for you ,different audiences and different needs .

      Let the market give you feed back and the only to do that is to test and ask questions like you are doing now .

      That sounds exactly like 1999-2016. But surely something has changed in the way online marketing is done since 2016?
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  • Profile picture of the author savidge4
    As much as things "Change" they remain the same... the fundamental core of affiliate marketing has not changed since say 2000 or so. Get traffic sell the offer.

    What someone might say has changed in recent years is the addition of social media. Solo ads and banner ads and the like from back in the day have transitioned to ads and content on Social Media... same function, different form is all.

    In terms of SEO... I literally use pretty much the same strategies I did last year, 5 years ago, 10 years ago... and even 20 years ago. The only caveat of a change would be Local SEO - that has become a thing - something one can leverage to make the overall SEO efforts work quicker and easier.
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  • Joel Young,

    Proven fundamentals still work. We sell. They buy. And the goal is for us to do this, at least in a sustainable way, and at max a scalable way ...

    And as you well know, techniques and tactics change.
    Though in this industry, that's mainly because of, let's say, a lot of stuff.
    And these may be significantly due to your target audience's:

    • Attention
    • Interest
    • Desire
    • Habits

    So it circles back to fundamentals.
    • Know your ideal customers; and
    • Understand why they buy things relevant to what you're pitching ...
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  • Profile picture of the author GordonJ
    Originally Posted by Joel Young View Post

    Hey everyone!
    I've been away for 6 years because life said to do it that way, but now I'm ready to get back into this world. I started in 1999, and had various degrees of good & bad success, so I'm quite familiar with how marketing worked up to 2016.
    Just wanted to ask if there's any new paradigms or best practices I should know about? I feel like picking up where 2016 left off would work against me, so any advice on how this works in 2022 would be much appreciated.
    Thanks in advance! :-)
    Joel, in the last six years, HOW HAVE YOU CHANGED? Well, we know you've gotten older and joined the ranks of pensioners, so your retirement has done what to/for you?

    My advice, the penny's worth, is the same as it would have been 6 years ago, CHOOSE something which bets suits your talents, abilities, interests and TIME.

    Start with time. Very UNREALISTIC to say one has all the time in the world.

    Maybe you have all that work time, which you used to spend to make a check...but how much time do you WANT to spend with this venture?

    When you were working, what hobbies did you have, or leisure pursuits? If you have kids, they are six years older, a high schooler then, may be a college grad now.

    One big problem as you see in the thread, OPTIONS. Too many choices. Sure, affiliate marketing is at the ready and will probably/maybe be the least time on learning curve and maintenance too. Get it up and then gently tend to it.

    The idea of "buckling down" or really going all in, sounds like a chore to someone who isn't in the work force at this time.

    As Max V, stated very well...WE sell People Buy. That is the basic jist of any and all online marketing efforts. Selling your own products is great, but there is a time to create factor. Selling others stuff, even if the other is Google, Amazon or Joe Warrior all need to have customers, which is gotten via traffic to an offer.

    You sell something. Someone buys something.

    Take your time, create a big PRO CON list and throw every IM thing you can think of on it and try to get a feel for:

    First. How much TIME WILL it take to get up and running and then
    Second. How much slop and mess is involved...that is how many steps are there between you and your buyer.

    The artist on the WF, can sell her paintings from the front porch, but if she lives in the country they may sit there til the cows come home.

    Putting her art in a consignment shop downtown is one option, have several shops or an art dealer...or she could etsy, eBay, Amazon, etc. but there is a certain amount of time to take to set all that up efficiently.

    In your case, do a time to dollars survey of YOU, how many hours really do you want to work and how many dollars.

    If you were to work 15 hours a week, and bring in 1,000 dollars, or about a 67 dollar an hour pay, is that good enough?

    So, take a few hours, search the affiliate sites for a 66 dollar commission, and then ask yourself how you can make 15 sales of that per week? The pros/cons list and the dollar per hour value of your time, are just TOOLS, to help you clarify your thinking and get you to a better solution for the very good problem for you to have.

    One Warrior, savidge4, is known for saying, document your process...so, how is it going now that you are retired?...THAT whole scenario could be the basis of a product you own and get others to sell for you.

    Good luck, and leave time to do nothing, I find it my favorite retirement activity.

    GordonJ
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  • Profile picture of the author Joel Young
    All the feedback here is much appreciated.


    I wanted to know what's changed in marketing since 2016, and I got a few answers, but I also got a good dose of reminders/refreshers.


    Thanks to all so far, and to all who come in later with their thoughts!
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  • Profile picture of the author spartan14
    Welcome back ,in this moment its more about adding value to people if you want to succed .The days when you use spam to make money are more and more harder
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    • Profile picture of the author Joel Young
      Originally Posted by spartan14 View Post

      ...The days when you use spam to make money are more and more harder

      I have never done that. Not from day one.
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  • Profile picture of the author eslamsalehadam
    The best way is to try to compete with yourself, especially in local life needs (edit by mod)
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  • Profile picture of the author XYZcontent
    A great book I would suggest reading (super easy to digest but absolutely fantastic) is 'The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want' by Elaine Pofeldt.
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    • Profile picture of the author Joel Young
      Originally Posted by XYZcontent View Post

      A great book I would suggest reading (super easy to digest but absolutely fantastic) is 'The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want' by Elaine Pofeldt.

      Awesome. Just bought a Kindle copy. Thanks for the suggestion!
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      • Profile picture of the author GordonJ
        Originally Posted by Joel Young View Post

        Awesome. Just bought a Kindle copy. Thanks for the suggestion!
        While reading her work, note the Laszlo Nadler story and his planner success, and what I want to call your attention to: is

        DITCH THE DO IT YOURSELF

        And he is quoted in the book: "If you can outsource your supply chain, you have almost unlimited scaling
        available," he explains.


        As you go over your choices, keep this idea in mind. You'll find some good ideas in her book, enjoy.

        GordonJ
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        • Profile picture of the author DABK
          This is very important.


          From my experience, doing everything yourself drains a lot of time and resources.


          From me observing others, doing everything yourself drains a lot of time and energy.


          Interestingly, me and many people who are not, say, plumbers, have no objections calling in a plumber to replace their broken pipes but object to bringing in a writer to produce content or... etc.


          I stopped, so now I have time for other things.


          I've also observed that people have the 'wrong' emotions tied into this type of thing.


          I will use 2 examples that have nothing to do with internet marketing, because they will not get people's 'wrong' emotions involved.


          Once upon a time, a man had a leak under his kitchen sink. Nothing big, something he could have fixed himself. He, however, figured, a plumber would charge him $75 to do the job. He compared that to how much time it would take him to go to the store, by the parts, then fix the thing and assigned it a dollar value: $90 (based on how much he brought in a week, on average.)


          His wife, however, figured, he was sub-manly. Had it been a big problem, sure, call the plumber, But for a itsy, bitsy, tiny leak?



          Once upon another time, in the same far, far away land, a man found out at 7 am, while taking a shower, that the water heater went bust. He was making $15,000 a month, on average (self-employed). His wife, whose day started a bit later, and who was also self-employed and making on average $6,000 got very upset with him because he let her deal with the cold water problem.


          He explained that he did it on purely mathematical reasons, no offense intended. She, 20 years later, is still upset about it.


          The point, people, especially the ones in desperate situations, attached emotions that get in the way of getting what they want: the main one is fear of loss.


          I mean, I understand that, if you do not have any money to spend on anything, you put in your time and do everything by hand. But if you have $10 to invest in a tool or to hire someone to do the thing for you, pay the $10.


          By the way, if you're actually starting a business, read Gerber's E-Myth Revisited. He covers this kind of thing, more precisely, he goes over how he helped some small business owners set up their company so it could grow (by, mostly, making them see that a business is a set of systems and that such systems can be performed by people other than the business owner, if activities are properly grouped. If memory serves, of course.





          Originally Posted by GordonJ View Post

          While reading her work, note the Laszlo Nadler story and his planner success, and what I want to call your attention to: is

          DITCH THE DO IT YOURSELF

          And he is quoted in the book: "If you can outsource your supply chain, you have almost unlimited scaling
          available," he explains.


          As you go over your choices, keep this idea in mind. You'll find some good ideas in her book, enjoy.

          GordonJ
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  • Profile picture of the author Kay King
    His wife, however, figured, he was sub-manly. Had it been a big problem, sure, call the plumber, But for a itsy, bitsy, tiny leak?
    I had a friend who was like that - always wondered why her husband put up with it.

    Smart woman would have either called the plumber or fixed the leak herself...and not mentioned it again.


    Edit: As for SEO - start doing what you KNEW back then and adjust as you go...it's pretty much the same but more exacting perhaps and more platforms that need attention.
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  • Profile picture of the author DreamBuilderAF
    Are you referring to your website, Joel or social media channels, forums?

    Something else perhaps?

    Martin
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    • Profile picture of the author Joel Young
      Originally Posted by DreamBuilderAF View Post

      Are you referring to your website, Joel or social media channels, forums?

      Something else perhaps?

      Martin

      Anything. I posted to ask what's changed (if anything) in online marketing since 2016. Fairly straightforward question really.
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