Which PLR rights should I assign?

by Dan C. Rinnert 16 replies
As a buyer of PLR articles, I've looked for YES, YES, YES... when it comes to rights. That way, I'm pretty much assured I'm free to do whatever I want with them.

But, I am looking at creating my own PLR, and am wondering if YES, YES, YES... is the best way, or if I should put some restrictions to make them more valuable to buyers. Notably on these two options:

[ ] Can convey (Master) Resell Rights.
[ ] Can sell Private Label Rights.

Does putting NO for both of those make the articles more valuable to buyers? It would seem to restrict the distribution of those articles. If, for example, I sell only 100 copies, then there would be only 100 people that could use those articles, which would mean for less competition for the article buyers. If I allow MRR and PLR rights, then those 100 people could each sell to 100 other people (if they put any restrictions on it), meaning there would be 10,000 people or more using the articles.

On the other hand, does it make it more valuable if I allow MRR and PLR rights, because then they can sell the articles to others instead of being limited to their own use?
#main internet marketing discussion forum #assign #plr #rights
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  • If a seller is offering 'Can sell Private Label Rights' then it means I won't buy.

    First of all, this information is immediately all over the Internet and has no value. If it's a resale product it means that there will be many competitors.

    Second, even if I do want the product, it gives no incentive to buy it from you. I know I'm going to be able to get the product in a membership site, or from a third party, within days of it being released, so there's no point paying a premium to get it directly.

    So, for me, limiting the sales and the rights to direct buyers is essential to score a sale.

    Resell rights are different. If I can take a PLR product (e.g. an e-book), edit it and prepare it, I want to be able to pass these rights on to my customers (but only to the compiled version of the file). Articles I can see no advantage of giving resell rights, because they are fairly valueless if used without editing first.
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    • Profile picture of the author Martin Luxton
      I am wondering the same thing.

      Also if there are no MRR and resell rights is how many licences should I sell?
      I was thinking 100 (it's a massive niche) but I've seen some people limit it to just 30.

      Martin
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    • Profile picture of the author Zach Booker
      You need to say Yes and Yes.
      Why?
      Because it's an excuse to jack the price up like crazy
      Would you buy a set of PLR's for 100 dollars if you didn't have the rights to sell them? Would you pay 100 dollars for the same PLR package but with the rights to sell them?
      Think of everything from the opposite side of the fence, you would pay 100% more if you got every right to do whatever you want with them right?
      So sell 100 copies of you package, price them sky-high compared to the other products(that don't have the rights) and than write an amazing copy about how you can just sell these over 20 times and make 200% profit!
      I would rather pay 500 dollars for an amazing set of PLR rights where I can do whatever I want with them, than pay 50 dollars for a set where I don't have any rights
      Just my 2 cents....
      PM me is you decide to offer full rights though.
      Zach
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      • Profile picture of the author Dan C. Rinnert
        Originally Posted by Zach Booker View Post

        So sell 100 copies of you package, price them sky-high compared to the other products(that don't have the rights) and than write an amazing copy about how you can just sell these over 20 times and make 200% profit!
        Assuming, of course, that you're NOT using PayPal as the payment processor... ;-)
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        • Profile picture of the author Dan C. Rinnert
          Thanks everyone for your feedback. This is what I'm leaning toward at the moment:

          [YES] Can be edited.
          [YES] Can be edited completely and put your name as the author.
          [YES] Can be used as web or e-zine content.
          [YES] Can be added into membership sites as content.
          [YES] Can be added to an eCourse or autoresponder as content.
          [YES] Can be added to an ebook as content (free or paid).
          [YES] Can be submitted to article directories (if rewritten).
          [YES] Can be sold in any format.
          [YES] Can be packaged.
          [YES] Can be offered as a bonus.
          [YES] Can be given away for free (any format).
          [YES] Can be sold on auction sites.
          [YES] Can be published offline.
          [NO] Can sell Resale Rights.
          [NO] Can sell Master Resale Rights.
          [NO] Can sell Private Label Rights.

          As a buyer, I can appreciate PLR/RR/MRR being offered. I have memberships to a couple sites where I get a ton of PLR pretty much dirt cheap. Of course, what you'll see sometimes are the same PLR articles showing up in different places. So, while, overall I'm not seeing a lot of duplication, when I do see duplication in the niches I am interested in, I'm not getting my full money's worth. (Granted, I'm already getting the stuff dirt cheap as I mentioned, but still... If you have access to thousands of articles at a low-ball price, it seems like a good deal, but then there may only be a couple hundred in your niches, which makes the deal less so, and if you see duplicates there, well, it may be inexpensive, but not the deal it would seem.)

          As a buyer, I buy PLR to use, not to resell. I want to be able to use it as web content, or make my own eBook or whatever. But, reselling it as-is is not something I'm typically interested in. It's nice to know I can with the ones that allow it, but that's not been something I've done or have a real interest in.

          Also, as a buyer, it's nice to know there aren't thousands of people out there with the same stuff. Plus, it's probably true that most people that buy PLR never do anything with it.

          While, as a seller, I would like to get the most money possible, I need to put the benefit to the buyer first. And, I think the buyer I need to target is the actual end-user, that is, the people who will be using the PLR rather than just selling it on down the line. And, for them, certainly a smaller pool of people using the same material is going to be a big benefit.

          No offense to Zach, or to the PLR sellers I have memberships with, but I think I'm tending toward the idea that end-user becomes among the big fish in a small pond when there is a scarcity of material available.
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          • Originally Posted by Dan C. Rinnert View Post

            [YES] Can be sold in any format.
            [YES] Can be given away for free (any format).
            [YES] Can be sold on auction sites.
            [YES] Can be published offline.
            [NO] Can sell Resale Rights.
            [NO] Can sell Master Resale Rights.
            [NO] Can sell Private Label Rights.
            I've cut some of the rights out here for space reasons, and this may be a definition issue, but you need to be very careful how things could be interpreted.

            Aa few things that people could do which you might not want:
            (i) I can give these away free in any format, so this means I can give away the private label rights (I can't sell them, but nothing is said about giving them away).
            (ii) I can sell the articles as purchased, via an auction site, anyone buying them is free to use them as content, which means plenty of duplicate articles around.
            (iii) I can sell these in any format, well I could say this superseded the other conditions, and perhaps sell them with rights.
            I'm sure you can think of other awkward possibilities.

            Might be just being pedantic, but people selling PLR etc wouldn't be doing anything wrong based on the wording of the agreement (I'm not saying I would do this, but if other people may it would again remove the value for me).

            If it was me I would restrict any way of passing the articles and rights on, and any use of them as content further down the chain.
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            • Profile picture of the author Dan C. Rinnert
              Originally Posted by impact-productions View Post

              I've cut some of the rights out here for space reasons, and this may be a definition issue, but you need to be very careful how things could be interpreted.
              In that case, what's the best way of doing the YES/NOs to allow the buyer to use the PLR articles in almost anyway they want except for distributing it (whether free or paid) as PLR?

              In other words, you want the buyer to be able to use the article for web content. They can split the articles into multiple articles. They can combine articles. They can make an eBook out of them. They can take their eBook or special report or whatever and offer it for sale or as a giveaway. Maybe it's a bonus if you buy their main eBook or maybe you get it free if you sign up for their mailing list. They can put it in an autoresponder as an eCourse. They can print it in their own offline newsletter they might mail to subscribers. Is there anything else I'm missing that a buyer should be permitted to do?

              But, what they can't do is sell or distribute it in anyway as PLR.

              In a way, it would kind of be like (some) clip art. They can use it. Sell stuff they make with it. Put it on a website. Put it in a book. Etc. But, they can't offer it as a clip art package to anyone else. They can't include it with other clip art and offer it as a clip art package either.
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  • Profile picture of the author Dick Doe
    Originally Posted by Dan C. Rinnert View Post

    As a buyer of PLR articles, I've looked for YES, YES, YES... when it comes to rights. That way, I'm pretty much assured I'm free to do whatever I want with them.

    But, I am looking at creating my own PLR, and am wondering if YES, YES, YES... is the best way, or if I should put some restrictions to make them more valuable to buyers. Notably on these two options:

    [ ] Can convey (Master) Resell Rights.
    [ ] Can sell Private Label Rights.

    Does putting NO for both of those make the articles more valuable to buyers? It would seem to restrict the distribution of those articles. If, for example, I sell only 100 copies, then there would be only 100 people that could use those articles, which would mean for less competition for the article buyers. If I allow MRR and PLR rights, then those 100 people could each sell to 100 other people (if they put any restrictions on it), meaning there would be 10,000 people or more using the articles.

    On the other hand, does it make it more valuable if I allow MRR and PLR rights, because then they can sell the articles to others instead of being limited to their own use?
    I think it DOES matter. If I allow my customers to sell Master Resell or Private Label rights to my plr source code (I mean, the 'raw' Word or Text documents) then what value is left of my plr package? I don’t know about others, but I rarely buy packages that come with Unrestricted PLR rights, unless the product is either extremely good or something that I need immediately!

    Ultimately, it is up to each seller what rights s/he wants to offer to their customers, but as far as I am concerned, I allow only the following rights with my plr packs:

    [YES] Can Be Edited Completely and Put Your Name on it.
    [YES] Can be used as web content
    [YES] Can be used in an autoresponder e-course
    [YES] Can be used in a special report (free or paid)
    [YES] Can be used in an ebook (free or paid)
    [YES] Can be submitted to article directories (provided you rewrite the articles).
    [NO] Can be added to paid membership sites.
    [NO] Can be offered through auction sites.
    [NO] Can sell Resale Rights.
    [NO] Can sell Master Resale Rights.
    [NO] Can sell Private Label Rights.
    [NO] Can be published offline

    I hope it helps. Good luck with your plr business
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    • Profile picture of the author Bayo
      Originally Posted by Dick Doe View Post

      [YES] Can Be Edited Completely and Put Your Name on it.
      [YES] Can be used as web content
      [YES] Can be used in an autoresponder e-course
      [YES] Can be used in a special report (free or paid)
      [YES] Can be used in an ebook (free or paid)
      [YES] Can be submitted to article directories (provided you rewrite the articles).
      [NO] Can be added to paid membership sites.
      [NO] Can be offered through auction sites.
      [NO] Can sell Resale Rights.
      [NO] Can sell Master Resale Rights.
      [NO] Can sell Private Label Rights.
      [NO] Can be published offline
      With quality content, this is the way to go.

      With the right value and price arrangement you add value to your product. PLUS, you weed out the people who will be too lazy to work on the product to make the best use of it for them and for the effort you have put into it to create it.

      Go for it, either way of your content is good you'll be profitable. PLR saves time and effort and that's what we're all looking for at the end of the day!
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      PM me if you want to take part or know anyone who can potentially help (Nothing to buy or sell).
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      • Profile picture of the author Martin Luxton
        OK,

        So I should go with something like this:

        15 x 500 word articles
        1 bonus plr video
        20 niche bestseller Amazon links
        1 award winning Wordpress theme customised for the niche
        Limit of 100 licences

        [YES] Can Be Edited Completely and Put Your Name on it.
        [YES] Can be used as web content
        [YES] Can be used in an autoresponder e-course
        [YES] Can be submitted to article directories (provided you rewrite the articles).
        [NO] Can be added to paid membership sites.
        [NO] Can be offered through auction sites.
        [NO] Can sell Resale Rights.
        [NO] Can sell Master Resale Rights.
        [NO] Can sell Private Label Rights.
        [NO] Can be published offline.
        [NO] Can be given away.

        So what price would you suggest - $17 or $27?


        Martin

        P.S. Dan, hope you don't mind these questions. I just thought it looks like I'm hijacking your thread.
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        • Profile picture of the author Dan C. Rinnert
          Originally Posted by Martin Luxton View Post

          P.S. Dan, hope you don't mind these questions. I just thought it looks like I'm hijacking your thread.
          I don't mind. Lots of stuff to think about!

          Why do you say "no" on these?

          [NO] Can be added to paid membership sites.
          [NO] Can be offered through auction sites.
          [NO] Can be published offline.
          [NO] Can be given away.

          Maybe we have different definitions?

          For a membership site, I'm thinking a regular membership site as opposed to a PLR membership site. Since you're not offering PLR/RR/MRR rights, they can not use it on a PLR membership site anyway. So, what I'm thinking is that someone might have a membership site on, say, cars. I wouldn't have an issue with them using the articles for content within that site. That's no different than using it as web content.

          Ditto for auction sites. If you're not offering them PLR/RR/MRR, they can only sell the articles as an article series or an eBook for their buyer's personal use. I don't see an issue with that either; not any different than some of the other rights being sold.

          As for publishing offline, why not? If they want to put together a booklet utilizing the articles, that's not so different than letting them put together an eBook. And, why not let them sell a physical book in addition to an eBook version?

          As far as giving it away is concerned, what's the difference if you let them sell the content as part of an eBook? You're not dictating a minimum price, so how is not letting them give it away any different than letting them sell it for a penny? Again, you're not giving them PLR/RR/MRR, so all they can do is distribute it for a downloader's own personal use.

          Of course, maybe my definitions aren't the right ones.
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  • Profile picture of the author RichDavis
    Hello, I to wondered this same exact question... the best way to go about it in my opinion is this!

    Only sell private label rights and restrict those to your customers (so you keep the value of your product high and you are the only one reselling Private label rights to your product)

    only allow your customers to pass on Personal Use and Basic Resell Rights

    Meaning no master resell rights like your customers customer is not allowed to pass on any rights other than personal usage rights... I think selling Master Resell Rights will hurt your over all sales ratio and also if you sold private label resell rights allowing others to pass on private label rights that extremely hurts your sales (at least in my experiences and case studies it has)

    Most people see MASTER RESELL RIGHTS being offered on a page when you launch or if they see they will be allowed to sell private label rights as well but your price is at $47.00 for example they will think most likely to wait and get it cheaper next week from another seller who will be selling private label or resell rights or whatever a lot cheaper than you have it!

    so my advise to you is only convey Basic Resell Rights and if selling private label make the private label rights STOP with your customers this will keep the value of your products extremely high and will make your customers who buy plr from you much more willing to continue to buy from you because they will know your the only source they can get the PLR rights to your products from :-)

    again this is just my 2 cents..

    hope this helps!
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  • Profile picture of the author Andy
    Hi Dan,

    I tend to agree with the idea that the less resale rights the more valuable the product. Restricting rights protects your product and, more importantly, your customer. Why should someone pay good money for a product only to see it offered at the dime sale down the corner.

    When it comes to articles, they really need to be re-written so you can make the content your own. Everybody is happy. Hope this helps.

    God bless,

    Andy
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    • Profile picture of the author Martin Luxton
      Dan,

      If I sell 100 licences I want it to end there to preserve the value for my customers.

      I am a member of a paid site with hundreds of members so imagine if just 5 buyers add the product to their membership sites. What was once exclusive to 100 people has been diluted by hundreds or thousands of others.

      I am amazed at the number of MRR and full PLR products I get with my membership. Now there is no way I would pay a high price for anything that can be added to a paid membership site, given away or put on an auction site.

      Martin
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  • Profile picture of the author Dana_W
    So would you guys tend to pay more for a product that was more exclusive...or more if you were able to resell it? It sounds like the general consensus is that PLR is more valuable if less of it can be sold.
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  • Profile picture of the author freudianslip27
    I would definitely spend time looking at past WSO's and looking at their PLR specifications. Try to include every aspect in your terms as you can find or think of.

    Matt
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